Wed, 27 Aug 2008 22:27:01 -0400 Advertising Age http://AdAge.com Podcast Maker v1.3.8b - http://www.lemonzdream.com/podcastmaker Advertising Age's daily "3 Minute Ad Age" and other original video reports provide an ongoing look at news events, issues, personalities and trends in the rapidly changing national and international advertising, marketing and media industries. Produced by Hoag Levins. en-us http://http.dvlabs.com/adcritic/podcastvideos/adadge_video_600_144.jpg http://AdAge.com 144 144 Management & Marketing no Advertising Age 3 Minute Ad Age: August 28, 2008 NEW YORK (AdAge.com) – While Starbucks has cut jobs and stores this year, McDonald’s has been launching regional marketing to roll out its new specialty coffee drinks. In Seattle, the chain zeros in on coffee aficionados with its Web site, unsnobby.com. There, users can stage an intervention for friends who are “addicted to snobby iced espresso.” As Ad Age Food reporter Emily Bryson York explains, it might take more than savings for McDonald’s to convert Seattle’s java elite. http://http.dvlabs.com/adcritic/podcastvideos/3min082808.m4v Wed, 27 Aug 2008 22:26:31 -0400 Management & Marketing no 00:03:12 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 27, 2008 NEW YORK (AdAge.com) -- Big retailers can learn a lot from niche operations when it comes to in-store branding. In this special report, Ad Age retail reporter Natalie Zmuda takes a tour of niche retailers in New York's Soho shopping district with David Pollinchock of the Brand Experience Lab. From the expert staff at the Burton Board Store to the curated jeans at Diesel Denim Gallery, the pair discovers how retailers can make their stores their best advertisement. http://http.dvlabs.com/adcritic/podcastvideos/3min082708.m4v Tue, 26 Aug 2008 21:20:42 -0400 Management & Marketing no 00:03:13 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, August 26, 2008 NEW YORK (AdAge.com) -- In a move that pits the cable network against the broadcast giants, TNT is launching a new original prime-time show next week. "Raising the Bar" is a Steve Bochco crime and justice drama set in the New York public defender's office. Media buyers are worried about the show's chances against the broadcast competition. And Ad Age television editor Brian Steinberg notes that the pilot itself has a number of worrisome flaws. http://http.dvlabs.com/adcritic/podcastvideos/3min082608.m4v Mon, 25 Aug 2008 19:47:00 -0400 Management & Marketing no 00:03:11 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, August 25, 2008 NEW YORK (AdAge.com) -- The drum beat headlines of late has been like a dirge for the marketing industry. Budget cuts, advertising campaign cancellations, broad pullbacks, revenue declines, and even some big marketer bankruptcies. But is it all really that bad for marketers, media and agencies? Ad Age editor Jonah Bloom offers his overview of a situation that's got a lot of people worried. http://http.dvlabs.com/adcritic/podcastvideos/3min082508.m4v Fri, 22 Aug 2008 19:32:02 -0400 Management & Marketing no 00:03:04 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, August 22, 2008 NEW YORK (AdAge.com) -- Diamond-studded versions of its PowerShot camera worth $12,000 apiece are the pivot of Canon USA's new promotion with sexy tennis star Maria Sharapova. Ms. Sharapova's dog, Dolce, also stars in a new TV spot that will air throughout the U.S. Open Tennis tournament that kicks off Monday. The injured tennis star won't be on the court for the tournament but she nevertheless pulled large crowds to the domed photography center Canon set up at New York's South Street Seaport this week. http://http.dvlabs.com/adcritic/podcastvideos/3min082208.m4v Thu, 21 Aug 2008 20:04:24 -0400 Management & Marketing no 00:03:09 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, August 21, 2008 NEW YORK (AdAge.com) -- "American Idol" star Sanjaya Malakar stars in Nationwide Insurance's new television spot. The 19-year-old Malakar, who was the most controversial contestant to ever appear on "Idol," follows celebrities such as MC Hammer, Fabio and Keven Federline into the Nationwide "Life Comes at You Fast" campaign. He stopped by Advertising Age's New York newsroom yesterday to drop off a copy of the new ad, which breaks today, and talk about the experience of filming it in India. http://http.dvlabs.com/adcritic/podcastvideos/3min082108.m4v Wed, 20 Aug 2008 19:47:21 -0400 Management & Marketing no 00:03:04 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, August 20, 2008 NEW YORK (AdAge.com) -- Walking in the shoes of your consumers is the key to keeping products moving during a recession, says Kraft Foods CMO Mary Beth West. Speaking at Ad Age's annual Women to Watch luncheon, the marketing chief at America's largest food company emphasized the importance of understanding an economic downturn from the point of view of the cash-strapped shoppers. And she explained how Kraft is using that data to adjust its marketing strategies. http://http.dvlabs.com/adcritic/podcastvideos/3min082008.m4v Tue, 19 Aug 2008 17:44:36 -0400 Management & Marketing no 00:03:08 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, August 19, 2008 NEW YORK (AdAge.com) -- Recruiting and retaining talent remains the single biggest problem of the U.S. advertising industry, according to American Association of Advertising Agencies President-CEO Nancy Hill. Speaking at the Ad Age Women to Watch luncheon, she lamented the fact that the industry is held in such low esteem by the general public. Two other Women to Watch -- Arnold Worldwide president Pam Hamlin and Cookie magazine publisher Carolyn Kremins also comment. http://http.dvlabs.com/adcritic/podcastvideos/3min081908.m4v Mon, 18 Aug 2008 19:01:59 -0400 Management & Marketing no 00:03:16 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, August 18, 2008 NEW YORK (AdAge.com) -- Finding ways to turn movie theaters into interactive social media venues is a major project at New York's Brand Experience Lab. In this interview, lab chairman David Polinchock details experiments which turned crowds of 300 solitary movie goers into coherent teams using body movements in unison to control digital elements on the big screen. This new field of "audience games" hopes to provide marketers with an entirely new way of engaging consumers in brand-oriented digital play prior to the start of the main feature. http://http.dvlabs.com/adcritic/podcastvideos/3min081808.m4v Fri, 15 Aug 2008 19:58:37 -0400 Management & Marketing no 00:03:07 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, August 15, 2008 NEW YORK (AdAge.com) -- While they're only one part of the larger campaign launching HBO's "True Blood," viral promotions by New York's Campfire agency for the vampire series are a real stand out. Among other things, a message written in ancient language symbols was mailed to prominent bloggers and science fiction geeks known to be interested in vampires. When a few with language degrees cracked the code, they found an address for a vampire website. It was all blood and deliciously engaging fiction from there on. http://http.dvlabs.com/adcritic/podcastvideos/3min081508.m4v Thu, 14 Aug 2008 20:34:24 -0400 Management & Marketing no 00:03:10 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 14, 2008 NEW YORK (AdAge.com) -- Former basketball superstar Magic Johnson is a big player in the marketing world. His company holdings include AMC movie theaters, more than 100 Starbucks, 31 Burger Kings, a string of health clubs, a percentage of the Los Angeles Lakers and widesprad real estate interests. At the recent Madison & Vine conference, he spoke of his evolution as a brand, as well as the scandals that have recently wracked the sports world. http://http.dvlabs.com/adcritic/podcastvideos/3min081408.m4v Wed, 13 Aug 2008 21:29:39 -0400 Management & Marketing no 00:02:52 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 13, 2008 NEW YORK (AdAge.com) -- Advertising isn't usually associated with feats of physical daring do, but aerial advertising can be the exception. The pilots who fly banners attached to single engine planes face a number of daily challenges. The banner pickup procedure, for instance, requires a dive bomb run at the ground to "hook" the flexible billboards before streaking skyward again to pull them aloft. And pilots tow some pretty weird commercial messages above the beaches -- like a 120-foot-long, 3-dimensional Sheik brand condom. http://http.dvlabs.com/adcritic/podcastvideos/3min081308.m4v Tue, 12 Aug 2008 19:28:27 -0400 Management & Marketing no 00:03:10 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 12, 2008 NEW YORK (AdAge.com) -- The summer business of flying aerial advertising banners over the beaches is booming. In this first of a two-part report, we see how the revenues of Van Wagner Outdoor's aerial divison continue to grow despite the economic slowdown throughout the rest of the ad industry. At the same time, what was once a seashore business has been moving heavily inland over the last few years to focus on the sprawling tailgate parties at football games and NASCAR events. http://http.dvlabs.com/adcritic/podcastvideos/3min081208.m4v Mon, 11 Aug 2008 21:46:30 -0400 Management & Marketing no 00:03:22 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 11, 2008 NEW YORK (AdAge.com) -- UrbanDaddy is an e-mail newsletter that's surprising for a number of reasons, not the least of which is that it's only available by invitation. And yet, it has signed up 300,000 young lawyers, bankers and brokers and now puts out editions in five cities. It's successful strategy is also noteworthy because of its Web 1.0 simplicity and a dogged determination to build a brand that speaks with a singular voice of journalistic authority. No blogs or UGC here. It's also signed on a blue-chip list of advertisers including Sony, Samsung, American Express, Belvedere Vodka, Ralph Lauren and Hugo Boss. http://http.dvlabs.com/adcritic/podcastvideos/3min081108.m4v Fri, 08 Aug 2008 22:24:20 -0400 Management & Marketing no 00:02:54 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 8, 2008 NEW YORK (AdAge.com) -- Gallivanting through the streets as well as down the runways in Manhattan's Espace hall, the annual National Underwear day was a celebration of sex, skin and skivvies this week. Organized six years ago by Freshpair.com, an online underwear retailer, the promotion has evolved from a simple pr stunt into a mainstream fashion event. Where else would we have learned that sales of men's bikini briefs increased by 12% last year? http://http.dvlabs.com/adcritic/podcastvideos/3min080808.m4v Thu, 07 Aug 2008 19:24:15 -0400 Management & Marketing no 00:03:10 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 7, 2008 NEW YORK (AdAge.com) -- Marketing products to a demographic that hates you is not a particularly effective business strategy. But that's what many U.S. marketers face in and around the Arab world. And the situaiton is only likely to get worse unless something dramatic happens to change it. In this second part of our report on the issue, Keith Reinhard, president of Business for Diplomatic Action, details the scope of the problem and what U.S. companies can do to help. http://http.dvlabs.com/adcritic/podcastvideos/3min080708.m4v Wed, 06 Aug 2008 21:46:18 -0400 Management & Marketing no 00:03:14 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 6, 2008 NEW YORK (AdAge.com) -- Stoked by international discontent with the war in Iraq, Brand America's international image is at its lowest ebb in recent memory, according to Keith Reinhard. Chairman emeritus of DDB Worldwide and one of the century's most influential ad men, Reinhard is also the president of Business for Diplomatic Action, an organization working to change global perceptions about the U.S. This frank discussion comes as BDA finishes up a month of meetings with business leaders and PR authorities in Washington, New York and Los Angeles. http://http.dvlabs.com/adcritic/podcastvideos/3min080608.m4v Tue, 05 Aug 2008 21:55:24 -0400 Management & Marketing no 00:03:12 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 5, 2008 NEW YORK (AdAge.com) -- Those elevator screens your can't avoid on your trek to and from the office are about to start following you back to your desk. Gannett Captivate system, which reaches about 2.6 million riders daily, has launched seven blogs and is revamping its website to work in tandem with its elevator screens. The goal of the project is to make the elevator network capable of interacting with its viewers. http://http.dvlabs.com/adcritic/podcastvideos/3min080508.m4v Mon, 04 Aug 2008 21:56:58 -0400 Management & Marketing no 00:03:10 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 4, 2008 NEW YORK (AdAge.com) -- Ted Allen, whose roles on Queer Eye for the Straight Guy and Top Chief have made him a world famous foodie, launched his latest show on the Food Network last week: Food Detectives. Ad Age media reporter Andrew Hampp went on the Screen Gems Studios set to interview Allen as he taped the show's next episode. The Food Network and Popular Science magazine have teamed for the first time to do the science-based program. http://http.dvlabs.com/adcritic/podcastvideos/3min080408.m4v Fri, 01 Aug 2008 20:17:59 -0400 Management & Marketing no 00:03:07 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 1, 2008 NEW YORK (AdAge.com) -- "Martha's Circle," the ad network that enables Martha Stewart Living Omnimedia to place clients' ads across a broad swath of websites beyond its own, is helping to redefine the very concept of an online magazine. In this panel discussion, IAB CEO Randy Rothenberg expressed surprise at the sorts of tiny personal websites that actually make up much of Martha's Circle. MSLO president for media Wenda Harris Millard responds. http://http.dvlabs.com/adcritic/podcastvideos/3min080108.m4v Thu, 31 Jul 2008 20:16:18 -0400 Management & Marketing no 00:03:10 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 31, 2008 NEW YORK (AdAge.com) -- The declining state of investigation reporting in American newspapers and other traditional media worries Google CEO Eric Schmidt. In his stage appearance at the recent Ad Age Madison & Vine conference, he surprised many with his lament that investigative journalism was fading along with the newspaper industry that once championed it. He cited consistently thin journalism from the long war in Iraq as proof of the problem. http://http.dvlabs.com/adcritic/podcastvideos/3min073108.m4v Wed, 30 Jul 2008 19:11:18 -0400 Management & Marketing no 00:03:10 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 30, 2008 NEW YORK (AdAge.com) -- Although he was originally booked to discuss digital entertainment strategies at Ad Age's recent Madison & Vine conference, the first subject Google chairman-CEO Eric Schmidt lit into was Atlantic magazine. The August edition was fronted by a headline screaming the question "Is Google Making Us Stoopid?" Schmidt also discussed the curious new technique Google hopes to use in its fight against copyright infringement. http://http.dvlabs.com/adcritic/podcastvideos/3min073008.m4v Tue, 29 Jul 2008 20:58:56 -0400 Management & Marketing no 00:03:10 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 29, 2008 NEW YORK (AdAge.com) -- In it's latest advertising venture, the City of New York has installed a passenger balloon ride in Central Park. The helium-balloon venture charges riders $25 to go aloft and is also selling advertising space on the side of its gas bag. Set up by the Civic Entertainment Group, the balloon ride is a part of the park's 150th anniversary. Ad Age sent reporter Andrew Hampp, who is afraid of heights, to cover the launch. http://http.dvlabs.com/adcritic/podcastvideos/3min072908.m4v Mon, 28 Jul 2008 20:21:02 -0400 Management & Marketing no 00:03:14 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 28, 2008 NEW YORK (AdAge.com) -- NewsCorp's MySpace, which was recently eclipsed by Facebook as the world's largest social network, is massively expanding its music services. In this video interview, MySpace COO Amit Kapur details the new move that will make the social site a more attractive to bands, fans and music marketing companies. http://http.dvlabs.com/adcritic/podcastvideos/3min072808.m4v Fri, 25 Jul 2008 18:22:07 -0400 Management & Marketing no 00:03:09 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 25, 2008 NEW YORK (AdAge.com) -- In the latest move of a five year publicity war against the brand, PETA launched a transvestite and a Manhattan billboard against KFC this week. It's located near the heavily-trafficked Holland tunnel entrance. And it includes the image of Lady Bunny and a KFC bucket hung with the head of a dead chicken. A local celebrity, Ms. Bunny is a nightclub DJ, event promoter and emcee of the annual Wigstock drag queen festival in New York's West Village. http://http.dvlabs.com/adcritic/podcastvideos/3min072508.m4v Thu, 24 Jul 2008 18:57:16 -0400 Management & Marketing no 00:03:22 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 24, 2008 NEW YORK (AdAge.com) -- As Hollywood continues to buzz over the Google deal that makes top TV writer Seth Macfarlane an internet producer, Ad Age digital editor Abbey Klaassen caught up with "Sex and the City" creator Darren Star for his take on the debate. He doesn't see first-run television programs migrating to the web in a similar fashion and doubts there is enough advertising money online to support the launch of high-quality, hour-long TV dramas there. He also discusses his surprising attitudes about product placement. http://http.dvlabs.com/adcritic/podcastvideos/3min072408.m4v Wed, 23 Jul 2008 22:26:05 -0400 Management & Marketing no 00:03:09 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 23, 2008 NEW YORK (AdAge.com) -- As magazine publishers struggle to build out their website advertising capabilities on the massive scale demanded by big advertisers, they are turning to ad networks and exchanges to buy online audience. This is the second installment of a report from the Contextweb ADSDAQ panel discussion about the controversial world of the internet's increasingly powerful audience brokers. http://http.dvlabs.com/adcritic/podcastvideos/3min072308.m4v Tue, 22 Jul 2008 20:09:57 -0400 Management & Marketing no 00:03:12 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 22, 2008 NEW YORK (AdAge.com) -- Are ad networks and exchanges the friend or foe of traditional magazine companies? That was a key questions being debated at a Manhattan Yale Club panel discussion organized by Context Web's Adsdaq. IAB president Randy Rothenberg, who moderated the event, emphasized that the controversies surrounding the issues of ad networks and exchanges had long been relegated to the backroom of mainstream media companies. But the size, power and potential of ad networks is now forcing it into the open. http://http.dvlabs.com/adcritic/podcastvideos/3min072208.m4v Mon, 21 Jul 2008 20:25:53 -0400 Management & Marketing no 00:03:18 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 21, 2008 NEW YORK (AdAge.com) -- The naming-rights for the new Giants/Jets stadium that will open in New Jersey's Meadowlands complex in 2010 could cost some big marketer nearly $1 billion, according to Casey Wasserman. In an appearance at last week's Madison & Vine conference in Hollywood, the CEO of Wasserman Media Group, which has the contract to sell the rights, explained why the sponsorship deal will go for an all-time record price. Until now the highest price ever paid for stadium naming rights was a reported $400 million. http://http.dvlabs.com/adcritic/podcastvideos/3min072108.m4v Fri, 18 Jul 2008 19:00:49 -0400 Management & Marketing no 00:03:20 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 18, 2008 NEW YORK (AdAge.com) -- It was as strange a sight as one could imagine: Liberal internet publisher Arianna Huffington standing on the stage of the Beverly Hills Hotel describing the marketing tactics John McCain should use in his quest to defeat Barack Obama. The surreal performance was part of a larger session at this week's Advertising Age Madison & Vine conference which explored the campaign advertising strategies of the presidential candidates. http://http.dvlabs.com/adcritic/podcastvideos/3min071808.m4v Thu, 17 Jul 2008 20:40:20 -0400 Management & Marketing no 00:03:03 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 17, 2008 NEW YORK (AdAge.com) -- Seth MacFarlane, the country's highest paid TV series creator, says his new content deal with Google is so complicated, even he doesn't really understand it all. Ad Age Los Angeles bureau chief Claude Brodesser-Akner caught up with the megastar director at the Televisions Critics Association Summer Press Tour in Beverly Hills. The landmark agreement turns MacFarlane into an Internet producer at the same time it transforms Google into an original entertainment content player with massive global distribution capabilities. http://http.dvlabs.com/adcritic/podcastvideos/3min071708.m4v Thu, 17 Jul 2008 01:28:58 -0400 Management & Marketing no 00:03:03 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 16, 2008 NEW YORK (AdAge.com) -- Corporate marketing chiefs rarely admit that their company has fallen behind its competitors in a field it pioneered. But that's what Doug Palladini, marketing VP of the half-a-billion dollar a year Vans, Inc., did at this week's Associaton of National Advertisers' Marketing Accountability Conference. In other news, Sobe last night debuted a follow-up to its Super Bowl spot that had supermodel Naomi Campbell dancing with lizards. And, State Farm erects a mini Yankee Stadium in Times Square. http://http.dvlabs.com/adcritic/podcastvideos/3min071608.m4v Tue, 15 Jul 2008 21:36:59 -0400 Management & Marketing no 00:03:15 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 15, 2008 NEW YORK (AdAge.com) -- Although AMC's hit "Mad Men" show portrays its advertising era as one of total male dominance, the truth is there WERE powerful women in real agencies back then. This fact is one of the core themes of The One Club's extensive new exhibit at the Science, Industry and Business facility of the New York Public Library. Entitled "The Real Men & Women of Madison Avenue," the show focuses on the individuals who actually created some of the century's most iconic and industry-changing ad works. http://http.dvlabs.com/adcritic/podcastvideos/3min071508.m4v Mon, 14 Jul 2008 20:36:27 -0400 Management & Marketing no 00:03:22 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 14, 2008 NEW YORK (AdAge.com) -- Turning three sides of a 25-story building into a coordinated animation display, the world's largest digital sign is nearing completion in Times Square. Commissioned by Walgreens, it wraps One Times Square, the famed building from which the New Year's Eve ball drops. Its 23 synchornized digital screens dwarf those of the nearby Thomson-Reuters sign which has only 11 such units. The designers are determined to push the competitive advertising environment of Times Square to a whole new level. http://http.dvlabs.com/adcritic/podcastvideos/3min071408.m4v Fri, 11 Jul 2008 19:29:18 -0400 Management & Marketing no 00:03:16 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 11, 2008 NEW YORK (AdAge.com) -- Although hyping the advertising potential of HDTV is all the rage across the sales side of televisiondom, more than a few big markters have yet to be convinced. In fact, one of the biggest -- Unilever -- is quite unexcited about the whole thing. And that's no small issue, given that the package goods giant buys $2.2 billion worth of U.S. advertising each year. In other news, ABC's sales chief is not happy with talk about programming commercials according to their performance. And, some big rock stars have launched their own lines of coffee, which we put to the taste test. http://http.dvlabs.com/adcritic/podcastvideos/3min071108.m4v Thu, 10 Jul 2008 22:44:51 -0400 Management & Marketing no 00:03:24 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 10, 2008 NEW YORK (AdAge.com) -- Of the sixteen ad agencies that were forced to sign diversity hiring agreements with the New York Commission on Human Rights in 2006, only two sent representatives to the latest progress meeting this week. Ad Age Feature and Blogs editor Ken Wheaton was a member of the tiny audience at that gathering. He wonders aloud how companies that are such experts in creating and nuturing corporate images can so neglect their own when it comes to racial diversity. http://http.dvlabs.com/adcritic/podcastvideos/3min071008.m4v Wed, 09 Jul 2008 20:29:23 -0400 Management & Marketing no 00:03:09 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 9, 2008 NEW YORK (AdAge.com) -- Should Google submit the protocols of its new TV Ads system's audience measurement functions to the Media Rating Council for accreditation? That seemingly mundane question sparked an intense exchange beween Google TV Ads product manager Keval Desai and Clear Channel EVP for global research Tony Jarvis. See the video of their verbal clash at the recent Advertising Research Federation's Audience Measurement 3.0 conference. http://http.dvlabs.com/adcritic/podcastvideos/3min070908.m4v Tue, 08 Jul 2008 21:00:18 -0400 Management & Marketing no 00:03:18 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 8, 2008 NEW YORK (AdAge.com) -- The average age of U.S. heads of households is now just shy of 50 years old and that's a startling statistic with serious implications for big brands says Peter Francese in a special Ad Age report. He's the founder of American Demographics magazine and a demographic trends analyst at Ogilvy & Mather. In other news in this 3 Minute Ad Age, a new Victoria's Secret marketing campaign targets college campuses. And Activision's "Guitar Hero" franchise is changing the way music is marketed. http://http.dvlabs.com/adcritic/podcastvideos/3min070808.m4v Mon, 07 Jul 2008 22:13:09 -0400 Management & Marketing no 00:02:39 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 7, 2008 NEW YORK (AdAge.com) -- In a continuing look at interactive outdoor advertising, 3 Minute Ad Age goes behind the glass with Monster Media. The four-year-old Orlando company's computer-controlled, rear-projected animations and video displays are now among the country's largest and most physically engaging forms of street-level advertising. Monster also works closely with JCDecaux and CBS Outdoor on interactive airport signs that respond to pedestrians like huge video game screens. http://http.dvlabs.com/adcritic/podcastvideos/3min070708.m4v Thu, 03 Jul 2008 18:09:46 -0400 Management & Marketing no 00:03:05 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 3, 2008 NEW YORK (AdAge.com) -- This week's first international conference on scent marketing drew attendees from 20 countries to the New York Mariott Marquis. And the Scent World Conference also showcased an amazing array of technologies for dispensing, embedding and transmitting smells in spaces as small as supermarket product packages and as large as entire sports stadiums. Author and keynote speaker C. Russell Brumfield declared that scent delivery systems have become a medium in their own right. http://http.dvlabs.com/adcritic/podcastvideos/3min070308.m4v Wed, 02 Jul 2008 19:41:05 -0400 Management & Marketing no 00:03:14 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 2, 2008 NEW YORK (AdAge.com) -- The dismantling of management training programs during the 1980s is one of the reasons so few women have achieved C-level executive status in today's ad agencies, according to Gotham agency president Sheri Baron. Speaking at the Advertising Club's "Feminine Mystique" luncheon, she also called for greater industry effort to help female agency workers achieve a healthier balance between their professional and family lives. http://http.dvlabs.com/adcritic/podcastvideos/3min070208.m4v Tue, 01 Jul 2008 21:11:32 -0400 Management & Marketing no 00:03:13 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 1, 2008 NEW YORK (AdAge.com) -- Some common traits of women in advertising, marketing and media companies cause them to inadvertently shortchange their own careers, according to speakers at the Advertising Club's "Feminine Mystique" luncheon last week. Including in those participating in the panel at the New York Athletic Club were Perry Yeatman, SVP for Corporate Affairs at Kraft Foods; Trudy Hardy, Marketing Manager of Mini USA; and Becky Quick, co-anchor of CNBC's "Squawk Box" show. http://http.dvlabs.com/adcritic/podcastvideos/3min070108.m4v Mon, 30 Jun 2008 19:08:38 -0400 Management & Marketing no 00:03:09 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 30, 2008 NEW YORK (AdAge.com) -- As marketers and media buyers scramble for more street-level advertising space in big cities, stores windows are emerging as a new kind of billboard business. Store operators and building owners are going for the idea because it turns underused window space into cash. A growing number of marketers like it because new technology can make window advertisments three-dimensional and interactive -- and more likely to directly engage pedestrians. http://http.dvlabs.com/adcritic/podcastvideos/3min063008.m4v Sun, 29 Jun 2008 15:58:52 -0400 Management & Marketing no 00:03:11 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 27, 2008 NEW YORK (AdAge.com) -- Historically, it's been a general truth that even lower-end consumers doggedly hang on to their cable TV service in times of economic stress. Even severe economic stress. They routinely cut back on heat and food as they continue to pay for that nightly signal at the other end of their remote control. But new study findings suggest that may be changing in an era when so much video is becoming available online. http://http.dvlabs.com/adcritic/podcastvideos/3min062708.m4v Thu, 26 Jun 2008 20:55:25 -0400 Management & Marketing no 00:03:11 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 26, 2008 NEW YORK (AdAge.com) -- The world's watch makers may be in trouble as teenagers increasingly look to their mobile phones -- rather than their wrists -- to tell time. That's one of the surprising discoveries of an ongoing study of how digital technology is changing consumer behavior around the world. Jeffrey Cole of the Center for the Digital Future at the University of Southern California Annenberg School appeared at the Advertising Research Foundation's Audience Measurement 3.0 Conference in New York this week. http://http.dvlabs.com/adcritic/podcastvideos/3min062608.m4v Wed, 25 Jun 2008 20:32:15 -0400 Management & Marketing no 00:03:12 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Paul Guyardo Discusses Life in a Superheated Ad Category NEW YORK (AdAge.com) -- DirecTV CMO Paul Guyardo credits a system of executive suite accountability metrics for long tenure in his most high-profile jobs. That includes his current position as well as the eight years he spent ad EVP of marketing at Barry Diller's Home Shopping Network. DirecTV is the country's largest broadcast satellite provider, ahead of the number two Dish Network. It's also locked in a ferocious marketing battle with Comcast and other cable providers over the issue of which service offers the most HD channels. http://http.dvlabs.com/adcritic/podcastvideos/cmo_guyardo.m4v Wed, 25 Jun 2008 09:21:41 -0400 Management & Marketing no 00:08:58 Advertising Age 3 Minute Ad Age: June 25, 2008 NEW YORK (AdAge.com) -- Del Monte's Meow Mix is getting into the branded entertainment business with a TV game show that offers the winner $1 million dollars. The show, called "Meow Mix Think Like a Cat Game Show," pits teams of human contestants and their cats against each other. This week's contestant audition in New York -- the first in an eight-city tour -- had cat owners lining up around the block. In other news in this 3 Minute Ad Age, Bravo's "Shear Genius 2" hosts a salon chair design contest. And, IKEA uses in-the-box techniques for out-of-the-box results. http://http.dvlabs.com/adcritic/podcastvideos/3min062508.m4v Tue, 24 Jun 2008 21:03:59 -0400 Management & Marketing no 00:03:17 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 24, 2008 NEW YORK (AdAge.com) -- Appearing at the Promax/BDA conference last week, Rick Haskin, CMO of The CW, defended his network's use of a controversial "OMFG" promotion for the new season of its "Gossip Girl" show. He said the CW decided to use the F-word reference in its advertising because its viewers frequently used the same term in their own personal conversations. The panel of TV CMOs also discussed the pros and cons of using of "snipes," or lower-third graphic promotions for in-house content, as advertising space. http://http.dvlabs.com/adcritic/podcastvideos/3min062408.m4v Mon, 23 Jun 2008 19:15:57 -0400 Management & Marketing no 00:03:22 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 23, 2008 NEW YORK (AdAge.com) -- Cannes, France, was not the only advertising awards show last week. Halfway around the world from there -- at Coney Island's renowned beachfront Cha Cha Cafe -- the second annual Wrath of Cannes advertising awards ceremony took place on Thursday. Attended by about a hundred young creatives, it awarded a real trophy as well as a prize bicycle. The grand prize winner was VirtualDrinkingBuddy.com, a work by Rob Wenger that is part of a larger digital ad campaign for The Knot Irish whiskey. http://http.dvlabs.com/adcritic/podcastvideos/3min062308.m4v Fri, 20 Jun 2008 21:12:15 -0400 Management & Marketing no 00:03:08 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 20, 2008 CANNES, France (AdAge.com) -- A widely held perception among attendees at this year's Cannes Lions International Advertising Festival is that creative work from U.S. agencies is just not up to the highest standards of the contest. In his report from Cannes, Ad Age Editor Jonah Bloom looks at the nationalistic aspects of the event as well as some of the latest award winners and top contenders for the big prizes that are the festival's climax. http://http.dvlabs.com/adcritic/podcastvideos/3min062008.m4v Thu, 19 Jun 2008 21:39:40 -0400 Management & Marketing no 00:03:05 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 19, 2008 CANNES, France (AdAge.com) -- Reporting from the beach at Cannes, Ad Age Editor Jonah Bloom explains why some Americans with $3,000 hotel bills but no showers are a bit cranky about the whole thing. Meanwhile, HBO's "Voyeur" victories raise the issue of how the festival's rigid category system no longer fits the reality of today's actual advertising work and goals. But beyond that controversy, there are other reasons that the Lions event remains one of the international industry's most important gathering. http://http.dvlabs.com/adcritic/podcastvideos/3min061908.m4v Wed, 18 Jun 2008 21:03:28 -0400 Management & Marketing no 00:03:13 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Blogger Joseph Jaffe Lambasts Sprint, Sony, T-Mobile, Target and Starbucks NEW YORK (AdAge.com) -- Nothing aggravates blogger Joseph Jaffe more than marketers who employ fakery, manipulation and heavy-handed lawyers in their social media interactions with consumers. Author of the books "Life After the 30-Second Spot" and "Join the Conversation," Jaffe is the head of the marketing consulting company Crayon. He also runs the JaffeJuice blog that is number 26 on Ad Age's Power 150 ranking of the top media and marketing blogs. This video contains eight minutes of his remarks at the recent Association of National Advertisers' Integrated Marketing Conference. http://http.dvlabs.com/adcritic/podcastvideos/jaffe_08.m4v Tue, 17 Jun 2008 21:38:27 -0400 Management & Marketing no 00:09:29 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 18, 2008 NEW YORK (AdAge.com) -- The dynamics of online video distribution, which are already confusing to many in the marketing and media industry, are suddenly becoming even more so because of the explosion of social media networks and tools such as widgets. In effect, these allow video to be placed into the viral wind and randomly blown across all of cyberspace. It's a distribution method causing increasing angst among marketers and their agencies. In other news in this 3 Minute Ad Age, in-cinema advertising is experiencing a boom. And, big pharmaceuticals have agreed to curb some drug advertising. http://http.dvlabs.com/adcritic/podcastvideos/3min061808.m4v Tue, 17 Jun 2008 21:14:30 -0400 Management & Marketing no 00:03:12 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 17, 2008 NEW YORK (AdAge.com) -- As founding partner of Velocity Interactive Group, former AOL chairman and CEO Jonathan Miller has become very involved in the "mashing" of online video ads. At yesterday's OMMA video conference, he cited the exploding traffic of Velocity's Mixercast.com. It allows users to legally mash -- or mix together -- parts of various marketers' video commercials and other media content. In other news in this 3 Minute Ad Age, video from a high-flying Red Bull public relations stunt. And, eBay closes down its failed Media Marketplace. http://http.dvlabs.com/adcritic/podcastvideos/3min061708.m4v Mon, 16 Jun 2008 20:08:52 -0400 Management & Marketing no 00:03:22 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 16, 2008 NEW YORK (AdAge.com) -- As the advertising industry takes wing to converge on the South of France this week, Ad Age editor Jonah Bloom sits down to talk about the latest trends in and around the Cannes Lions International Advertising Festival. The event, which is the world's largest annual gathering of advertising executives, has gone through a lot of changes in recent years and in many ways serves as a barometer for the global business. http://http.dvlabs.com/adcritic/podcastvideos/3min061608.m4v Fri, 13 Jun 2008 21:54:39 -0400 Management & Marketing no 00:03:14 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 13, 2008 NEW YORK (AdAge.com) -- This week's Ad Age Green Conference was as much about wording nuance as it was about the actual green marketing techniques of big marketers and their agencies. Laura Bowling spoke of Conservation International's effort to determine which "green" words and concepts resonated most effectively with consumers. In other news in this 3 Minute Ad Age, ad spending remained flat during the first quarter. http://http.dvlabs.com/adcritic/podcastvideos/3min061308.m4v Thu, 12 Jun 2008 21:28:23 -0400 Management & Marketing no 00:03:11 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 12, 2008 NEW YORK (AdAge.com) -- Will the departure of Susan Lyne as president-CEO of Martha Stewart Living Omnimedia mean big changes for the company? Ad Age media reporter Nat Ives assesses Ms. Lyne's impact and the implications of her leaving. In other news in this 3 Minute Ad Age, General Motors prepares a TV ad to distance itself from the oil industry. And, as its U.S. sales and consumer interest continue to plummet, GM may dump its Hummer brand. http://http.dvlabs.com/adcritic/podcastvideos/3min061208.m4v Wed, 11 Jun 2008 21:22:04 -0400 Management & Marketing no 00:03:04 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 11, 2008 NEW YORK (AdAge.com) -- What's the carbon footprint of a banner on your website or your website itself? That was one of the intriquing questions raised at yesterday's annual Advertising Age Green Conference. New systems can calculate the amount of CO2 generated by the electric supply chain that supports the digital communications systems of ad agencies, media companies and marketers. And that data may have long-term fiscal and logistical implications for all involved. http://http.dvlabs.com/adcritic/podcastvideos/3min061108.m4v Tue, 10 Jun 2008 21:07:12 -0400 Management & Marketing no 00:03:07 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 10, 2008 NEW YORK (AdAge.com) -- Should ALL marketers have a mobile marketing strategy? The question was a matter of debate at last week's New York Media Information Exchange Group breakfast panel. The event also spotlighted some of the industry's younger, more mobile-savvy voices. They asked if there even will BE a "mobile" category in the near future or if that activity will simply merged into overall consumer environment of digital connectivity. http://http.dvlabs.com/adcritic/podcastvideos/3min061008.m4v Mon, 09 Jun 2008 20:58:31 -0400 Management & Marketing no 00:03:19 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 9, 2008 NEW YORK (AdAge.com) -- Last week's "Future of Media" panel at NYU provided a rare insight into Newsweek's social media shortcomings. Senior staff writer Johnnie Roberts discussed the frustrations of the publication's top executives. In other news in this 3 Minute Ad Age, FiRE Advertainment in Miami has created a Hispanic branded entertainment fantasy that has come true. And, Diageo's Johnnie Walker Blue brand set up shop in Grand Central Terminal to promote it's $200-a-bottle whiskey with custom engraved bottles. http://http.dvlabs.com/adcritic/podcastvideos/3min060908.m4v Fri, 06 Jun 2008 20:07:06 -0400 Management & Marketing no 00:03:14 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 6, 2008 NEW YORK (AdAge.com) -- In her interview with Ad Age editor Jonah Bloom at the Advertising 2.0 conference, Yahoo president Sue Decker refutted those marketing executives who characterize the internet as a transactional venue that won't support brand building well. She also discussed the deal that makes Yahoo a seller of advertising space on Wal-Mart's website. In other news in this 3 Minute Ad Age, Nintendo's WII campaign won the Grand Effie Award for the most effective advertising of the year. http://http.dvlabs.com/adcritic/podcastvideos/3min060608.m4v Thu, 05 Jun 2008 21:34:35 -0400 Management & Marketing no 00:03:15 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 5, 2008 NEW YORK (AdAge.com) -- The huge advertising deal between Yahoo and Wal-Mart announced yesterday by Yahoo president Sue Decker further blurs the line between publishing and retailing. In other news in this 3 Minute Ad Age, a Women's Entertainment Network TV producer provides new insights into the internal network battles over the digitial distribution of TV content. And, the role Steven Spielberg played in the creation of New York's Internet Week marketing effort. http://http.dvlabs.com/adcritic/podcastvideos/3min060508.m4v Wed, 04 Jun 2008 20:26:29 -0400 Management & Marketing no 00:03:13 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age DDB's Keith Reinhard Reflects on a Changing Industry NEW YORK (AdAge.com) -- In this eight-minute interview with Ad Age Editor-in-Chief Rance Crain, DDB Chairman Emeritus Keith Reinhard contemplates the ways creatives and CEOs go wrong in today's rapidly changing marketing industry. The tendency of many young creatives, he says, is to veer into the "weird" rather than the "relevant" in advertising ideas. He also notes that many CEOs hurt their brand by failing to be its ultimate steward in an age of revolving door CMOs. This is the second in a three-part video interviw series with one of the ad industry's most influential figures. http://http.dvlabs.com/adcritic/podcastvideos/rance_reinhard02.m4v Wed, 04 Jun 2008 10:14:27 -0400 Management & Marketing no 00:07:55 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 4, 2008 NEW YORK (AdAge.com) -- To promote its fifth season of "Bridezillas," the Women's Entertainment Network staged a giant cake climbing race in Times Square yesterday. Decked out in crash helmets and wedding dresses, competitors scrambled up a ten-foot-high ramp surfaced with layer cake and thick frosting in an effort to win the $25,000 prize. In other news in this 3 Minute Ad Age, McDonald's franchisees rise in revolt against a $100 million national marketing campaign. And, an IAB panel trys to visualize the future structure of social media marketing. http://http.dvlabs.com/adcritic/podcastvideos/3min060408.m4v Tue, 03 Jun 2008 20:44:11 -0400 Management & Marketing no 00:03:14 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 3, 2008 NEW YORK (AdAge.com) -- Clever and engaging questions are becoming for social media advertising what keywords are for search ads, according to Seth Goldstein at yesterday's Interactive Advertising Bureau Leadership Forum. The gathering at Manhattan's Roosevelt Hotel was heavily focused on the latest developments in social site marketing. In other news in this 3 Minute Ad Age, the Nevada sex marketing business gets more aggressive with its billboards and punch-card coupons. http://http.dvlabs.com/adcritic/podcastvideos/3min060308.m4v Mon, 02 Jun 2008 20:19:17 -0400 Management & Marketing no 00:03:23 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age A Rance Crain Interview with Keith Reinhard NEW YORK (AdAge.com) -- Recent Advertising Hall of Fame inductee and DDB chairman emeritus Keith Reinhard created some of the advertising industry's most famous ad lines. In this nine-minute interview with Ad Age editor-in-chief Rance Crain, Mr. Reinhard tells the story of how State Farm's "Just Like a Good Neighber, State Farm is There" and McDonald's "You Deserve a Break Today" were created. Each is widely recognized as one the best advertising taglines of the last century. http://http.dvlabs.com/adcritic/podcastvideos/rance_reinhard.m4v Fri, 30 May 2008 21:45:49 -0400 Management & Marketing no 00:09:44 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 2, 2008 NEW YORK (AdAge.com) -- A paradox of integrated marketing is that at the same time it weaves together all advertising act ivies and metrics into a single entity, it makes it harder to actually differentiate and analyze those separate streams of metrics data. That thorny problem was one of the many aspects of the subjects covered in last week's ANA Integrated Marketing Conference in New York. In other news in this 3 Minute Ad Age, Sears has signed rap star LL Cool J to create an exclusive line of clothes in an effort to boost its sagging sales. http://http.dvlabs.com/adcritic/podcastvideos/3min060208.m4v Fri, 30 May 2008 21:26:36 -0400 Management & Marketing no 00:03:15 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 30, 2008 NEW YORK (AdAge.com) -- Media buyers like what they see in advance copies of CBS's new "Swingtown" that debuts on June 5. Set in 1970's suburbia with plenty of sex and drugs, the edgy drama is being compared to NBC's earlier period hit, "American Dreams." Also in this 3 Minute Ad Age, a new report on the demographics of female blogging. And, Kellogg's Hydrox cookies return to rival Nabisco's Oreo cookies after several years off the market. http://http.dvlabs.com/adcritic/podcastvideos/3min053008.m4v Thu, 29 May 2008 21:55:19 -0400 Management & Marketing no 00:03:23 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 29, 2008 NEW YORK (AdAge.com) -- JWT's CEO for China, Tom Doctoroff, has joined the 21 thousand individuals who will ultimately carry the Olympic torch to the opening of the games. The Shanghai-based ad executive also heads the agency that handles the account of Lenovo, one of the three sponsors of a China-wide online competition to win a place in the torch relay. Also in this 3 Minute Ad Age, Ben & Jerry's teams with the John Lennon estate on a new product. And, the surprising findings of a new study of fast food eaters. http://http.dvlabs.com/adcritic/podcastvideos/3min052908.m4v Wed, 28 May 2008 20:12:35 -0400 Management & Marketing no 00:03:12 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 28, 2008 NEW YORK (AdAge.com) -- Despite their hopes to the contrary, magazines have not been able to stave off the migration of more major advertisers away from print and onto the web. In some of the latest such moves, JVC has pulled out of Playboy and Forbes and moved onto Heavy.com as Southern Comfort pulls out of rolling Stone and Maxim. In other news in this 3 Minute Ad Age, the long-struggling Gap had a surprising 40% jump in profits during the first quarter. And American Airlines' PR strategy for avoiding an angry consumer backlash to its new luggage fee policy has not worked. http://http.dvlabs.com/adcritic/podcastvideos/3min052808.m4v Tue, 27 May 2008 20:38:41 -0400 Management & Marketing no 00:03:08 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age