http://assets.adage.com/podcastvideos/podcast.xml Wed, 29 Apr 2009 23:48:44 -0400 Advertising Age http://AdAge.com Podcast Maker v1.3.8b - http://www.lemonzdream.com/podcastmaker Advertising Age's daily "3 Minute Ad Age" and other original video reports provide an ongoing look at news events, issues, personalities and trends in the rapidly changing national and international advertising, marketing and media industries. Produced by Hoag Levins. en-us http://http.dvlabs.com/adcritic/podcastvideos/adadge_video_600_144.jpg http://AdAge.com 144 144 Management & Marketing no Advertising Age Part Three of The Interview With Jonah Bloom Even as he has yet to finish his first inventory of AOL's sprawling operations, new AOL CEO Tim Armstrong has concluded that marketers aren't paying enough for advertising on the portal. This is the third and final part of his 4As interview with Ad Age editor Jonah Bloom. http://http.dvlabs.com/adcritic/podcastvideos/armstrong4as_03.m4v Wed, 29 Apr 2009 23:47:32 -0400 Management & Marketing no 00:08:43 AOL, Google, Tim Armstrong, Time Warner Advertising Age Part Two of The Interview With Jonah Bloom Nine years ago when AOL chief Steve Case merged his company with Time-Warner, he expected to create a publishing synergy that would be larger than its parts. That never happened. In this 4As interview with Ad Age editor Jonah Bloom, NEW AOL CEO Tim Armstrong details how HE plans to reorganize a digital portal viewed by many as a tangled mess of ineffective brands. http://http.dvlabs.com/adcritic/podcastvideos/armstrong4as_02.m4v Wed, 29 Apr 2009 23:47:30 -0400 Management & Marketing no 00:08:39 AOL, Google, Tim Armstrong, Time Warner Advertising Age Part One of The Interview With Jonah Bloom When he announced his plans to leave his post as chief of Google ad sales to become CEO of the much-troubled AOL, Tim Armstrong shocked the industry. At this week's 4As Leadership Conference in San Francisco, he took to the stage with Ad Age editor Jonah Bloom for his first public discussion of that decision. This is part one of a 3-part video series covering the entire interview. http://http.dvlabs.com/adcritic/podcastvideos/armstrong4as_01.m4v Wed, 29 Apr 2009 23:47:26 -0400 Management & Marketing no 00:08:29 AOL, Google, Tim Armstrong, Time Warner Advertising Age 3 Minute Ad Age: April 29, 2009 NEW YORK (AdAge.com) -- Begging to differ with the keynote speaker as well panelists such as ABC's Mike Shaw, Crown Media CEO Henry Schleiff pumped a bit of adversarial energy into the recent TelevisionWeek and Ad Age Upfront Summit. Among other things, the chief of Hallmark's television operations doesn't think enough people appreciate how rapidly the traditional TV audience is aging or what that means. http://http.dvlabs.com/adcritic/podcastvideos/3min042909.m4v Tue, 28 Apr 2009 21:59:22 -0400 Management & Marketing no 00:02:57 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: April 27, 2009 NEW YORK (AdAge.com) -- One of the ways that Omnicom's BBDO is adjusting to the digital age is by growing its Proximity network of ad agencies. Created about six years ago, the heavily digital Proximity has 2,000 employees and offices in 55 countries. It's now expanding into the U.S. with a presence in New York, Chicago, Minneapolis and Cincinnati. BBDO CEO Andrew Robertson details the recent success of its chocolate mail and tree-house campaigns. http://http.dvlabs.com/adcritic/podcastvideos/3min042709.m4v Sun, 26 Apr 2009 12:50:38 -0400 Management & Marketing no 00:03:02 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: April 24, 2009 NEW YORK (AdAge.com) -- BBDO CEO Andrew Robertson, whose job responsibilities includes catapulting 287 business units around the world into the digital age, has become a proponent of reverse apprenticeship. In part one of a two-part series, he briefly discusses the giant agency's efforts to up the digital-savvy quotient of all its far-flung parts. http://http.dvlabs.com/adcritic/podcastvideos/3min042409.m4v Thu, 23 Apr 2009 20:45:13 -0400 Management & Marketing no 00:02:49 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: April 22, 2009 NEW YORK (AdAge.com) -- Dave Morgan, who previously launched two companies that became online advertising powerhouses, has launched a third. This new one is called Simulmedia and it differs from his earlier RealMedia or Tacoda ventures in that it is focused on traditional cable TV rather than the Internet. Similar to an ad-serving network, it is being designed to deliver TV program promotions to targeted audience segments using existing cable TV technology. http://http.dvlabs.com/adcritic/podcastvideos/3min042209.m4v Tue, 21 Apr 2009 20:38:47 -0400 Management & Marketing no 00:02:56 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: April 20, 2009 NEW YORK (AdAge.com) -- The emerging forces of set-top box and Internet Protocol TV interactivity are soon expected to change the nature of television-based advertising. But are the country's big advertising agencies ready to lead the way into this totally new environment? Speaking at the Age Age Digital Conference, Verizon Communications CMO John Stratton pointedly said he doesn't think they are. http://http.dvlabs.com/adcritic/podcastvideos/3min042009.m4v Sun, 19 Apr 2009 17:50:29 -0400 Management & Marketing no 00:02:56 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Interview With CMO Nicholas Utton NEW YORK (AdAge.com) -- One of the most memorable and talked about commercials to ever appear in the Super Bowl was E-Trade's vomiting baby spot aired during the 2008 game. Created by the Grey agency it proved wildly successful at driving new customers to the online financial services portal. And, as E-Trade CMO Nicholas Utton explains in this ten-minute video interview, it also quickly became an icon of the brand and spawned an ongoing series of new ads featuring the financially savvy toddler. http://http.dvlabs.com/adcritic/podcastvideos/rance-etrade09.m4v Sun, 19 Apr 2009 17:05:53 -0400 Management & Marketing no 00:09:43 E-Trade, eTrade, E*Trade, baby ads, baby ad, talking baby, vomiting baby, vomit, baby, Super Bowl, ad, ads, commercial, commercials, spot, spots, Nicholas Utton, Nick Utton Advertising Age 3 Minute Ad Age: April 15, 2009 NEW YORK (AdAge.com) -- Internet Protocol TV sites like Hulu, iTunes, Amazon Video and TV.com are rapidly evolving into a game-changing force for the television industry. Even before the recession forced growing numbers of consumers to cancel their cable TV subscriptions and explore online alternatives, this new trend was clear. At Ad Age's Digital Conference, Verizon CMO John Stratton was asked if this exploding new world of IP TV wasn't a serious threat to traditional subscription TV. http://http.dvlabs.com/adcritic/podcastvideos/3min041509.m4v Tue, 14 Apr 2009 21:05:54 -0400 Management & Marketing no 00:02:51 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: April 13, 2009 NEW YORK (AdAge.com) -- The commonly used maxim that comparing print and digital ad revenue is a matter of analog dollars and digital dimes, is really a false one. That's according to Vivek Shah, president of digital publishing for Time Inc.'s Business and Finance Network. Speaking at Ad Age's Digital Conference, Mr. Shah pointed out that many in the industry ignore the "time spent" factor which skews every other aspect of the comparison between print and online content consumption. And this critically affects the pricing of online advertising. http://http.dvlabs.com/adcritic/podcastvideos/3min041309.m4v Sat, 11 Apr 2009 14:29:53 -0400 Management & Marketing no 00:02:58 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: April 9, 2009 NEW YORK (AdAge.com) -- One way to spice up an Ad Age Digital Conference panel is to pair an ad network mogul with a media company sales exec who has dumped his online ad networks. The the clash between Turner Sports & Entertainment SVP Walker Jacobs and 24/7 Real Media chairman David Moore provided further insights into one of the more contentious aspects of the online advertising business. Ad Age's two-day conference took place in New York's Metropolitan Pavilion. http://http.dvlabs.com/adcritic/podcastvideos/3min040909.m4v Wed, 08 Apr 2009 19:19:55 -0400 Management & Marketing no 00:02:57 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Tweeting Star Carrie Bugbee Explains Her 'Madmen' Success NEW YORK (AdAge.com) -- In the wake of her high-profile promotion of AMC's "Madmen" show on Twitter, Carrie Bugbee is building a Twitter-based ad agency for entertainment clients. In February, the first annual Knight Foundation-backed Shorty Awards honored Ms. Bugbee's "Madmen" character tweets as the year's best Twitter advertising campaign. In this nine-minute video interview, she discusses the details of how she did it as well as how she's working to parlay that success into an expansion of her 15-year-old PR business. http://http.dvlabs.com/adcritic/podcastvideos/twitter-madmen.m4v Wed, 08 Apr 2009 18:29:20 -0400 Management & Marketing no 00:09:52 advertising, ads, marketing, promotion, pr, twitter, tweets, tweeting, MadMen, Madmen characters, characters, Shorty Awards, Carri Bugbee, Peggy Olson, AMC, Charlie Collier, online, digital, internet, interactive Advertising Age 3 Minute Ad Age: April 8, 2009 NEW YORK (AdAge.com) -- Canoe, the technology consortium backed by the country's six largest cable media companies, will launch the television industry's first national addressable advertising system next month. A long-talked about concept, national addressable advertising means a single advertiser with a single placement can simultaneously target different versions of a commercial at different demographics of cable subscribers across the entire country. The move is a major step toward a TV experience that is more internet-like. http://http.dvlabs.com/adcritic/podcastvideos/3min040809.m4v Tue, 07 Apr 2009 20:10:27 -0400 Management & Marketing no 00:02:56 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: April 6, 2009 NEW YORK (AdAge.com) -- In an admittedly controversial undertaking, Martin Lindstrom's consumer brain-scanning project has probed the "branding" secrets of Christianity. The findings were a major part of his recent Buyology Symposium in New York. There, he presented data correlations between twelve cult-like brands, including Harley Davidson and Ferrari, and the emotional drivers of the world's largest religion. http://http.dvlabs.com/adcritic/podcastvideos/3min040609.m4v Sun, 05 Apr 2009 19:14:06 -0400 Management & Marketing no 00:02:54 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: April 2, 2009 NEW YORK (AdAge.com) -- New media guru David Verklin, who left the ad agency business after 30 years to become CEO of Canoe, is off and running on his quest to revolutionize the cable TV business. Canoe is an alliance of the country's six largest cable operators that is working to meld all their technology systems into a single national advertising platform. In his talk at Tuesday's Advertising Research Foundation convention, Mr. Verklin detailed how the new CAAS system will dramatically change the industry. http://http.dvlabs.com/adcritic/podcastvideos/3min040209.m4v Wed, 01 Apr 2009 22:05:54 -0400 Management & Marketing no 00:02:52 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: April 1, 2009 NEW YORK (AdAge.com) -- What are skittish consumers looking for in a real estate agency today? A brand with a long history that they can trust and believe in, says Coldwell Banker CMO Michael Fischer. And that's why he's continued to keep the painted portraits of the 103-year-old company's founders as the icon of the real estate giant's marketing campaigns. Unlikely media stars of the digital age, the paintings of Colbert Coldwell and Benjamin Banker have their own Facebook, Twitter and YouTube pages as well as an iPhone application and the new crop of TV ads. http://http.dvlabs.com/adcritic/podcastvideos/3min040109.m4v Tue, 31 Mar 2009 20:14:39 -0400 Management & Marketing no 00:03:02 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: March 30, 2009 PATTAYA, Thailand (AdAge.com) -- Although AdFest -- Asia's version of Cannes -- is held in Thailand, the awards show constantly looks back over its shoulder at the regional marketing colossus, China. Ad Age Hong Kong bureau chief Normandy Madden was on hand and got to pull John Hegarty in front of her video camera. The creative chief of London's Bartle Bogle Hegarty and chair of several awards juries, Hegarty and his agency have been giving a great deal of thought to what the China market ultimately means for the advertising industry. http://http.dvlabs.com/adcritic/podcastvideos/3min033009.m4v Sun, 29 Mar 2009 15:13:01 -0400 Management & Marketing no 00:02:59 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: March 27, 2009 NEW YORK (AdAge.com) -- For the last three years, the NBA has been remaking its entire minor league structure as a new brand extension and stream of sponsorship revenue. Now called the D-League, it has doubled from eight to sixteen teams and offers marketers advertising buys across a network of sixteen second-tier cities. Aggressive promotional programs have lifted its profile and lured a growing list of blue chip corporate sponsors, says President Dan Reed. http://http.dvlabs.com/adcritic/podcastvideos/3min032709.m4v Thu, 26 Mar 2009 22:14:26 -0400 Management & Marketing no 00:02:56 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: March 23, 2009 NEW YORK (AdAge.com) -- Carnival Cruise Lines, whose recent marketing gimmicks have included a building-sized pinata and a blimp-sized beach ball, has scaled down its promotional visions a bit. It's new campaign is launching sidewalk aquariums in six major cities. At each, cellphone-totting consumers can create their own digital fish on store-window interactive screens. They can also return to feed and otherwise commune with their new underwater pets. Carnival CMO Jim Berra explains the project. http://http.dvlabs.com/adcritic/podcastvideos/3min032309.m4v Fri, 20 Mar 2009 21:34:10 -0400 Management & Marketing no 00:03:02 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: March 20, 2009 NEW YORK (AdAge.com) -- One of the most basic requirements of effective problem solving is a clear definition what that problem is. This truism came strongly to mind as we watched a panel at this week's McGraw-Hill Media Summit moderated by Businessweek columnist Jon Fine. Panelists included top thinkers in their field, like Michael Oreskes, senior managing editor of the Associated Press, Dick Meyer, Director of Digital Media at NPR and Michael Wolff, columnist at Vanity Fair. http://http.dvlabs.com/adcritic/podcastvideos/3min032009.m4v Thu, 19 Mar 2009 20:29:42 -0400 Management & Marketing no 00:02:57 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: March 19, 2009 NEW YORK (AdAge.com) -- An angry Jeff Zucker kicked off yesterday's on-stage interview at the McGraw-Hill Media Summit with a denouncement of Jon Stewart. NBC Universal's CEO was miffed at the host of Comedy Central's "Daily Show" for his tirade against the network's business news operations last week. In a scathing satire, Stewart alleged that NBC contributed to the current economic crisis with consistently faulty assessments and inaccurate reports about market conditions. http://http.dvlabs.com/adcritic/podcastvideos/3min031909.m4v Wed, 18 Mar 2009 18:40:49 -0400 Management & Marketing no 00:02:57 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Panel Pits Out-of-Work Journalist Against Publishing Poohbahs NEW YORK (AdAge.com) -- Although it was billed as "The Future of Newspapers," last week's panel discussion at Columbia University's Journalism School didn't exactly seem to fit that description. Attendee Marcie Young, a 2006 graduate of Columbia J school, grilled panelists about why she and so many other reporters were losing their jobs in newsroom downsizings. She was told to get used to the idea that young reporters like herself were not going to be able work in the profession that they trained for. http://http.dvlabs.com/adcritic/podcastvideos/futurenewspapers.m4v Wed, 18 Mar 2009 18:39:49 -0400 Management & Marketing no 00:05:41 newspapers journalist print media Columbia University School of Journalism Marcie Young Charlotte Observer Future of Newspapers James Stewart Steven Swartz Norman Pearlstine Hearst McClatchy Advertising Age 3 Minute Ad Age: March 18, 2009 NEW YORK (AdAge.com) -- Kmart surprised many when it began loudly trumpeting its anachronistic-sounding layaway concept last fall. But the program has been a hit with credit- and cash-strapped consumers, according to Kmart CMO Mark Snyder. He appeared along with DraftFCB EVP Mathiew Lignel at the Advertising Club's recent "Marketing Through The Recession" panel. Both explained how the faded and gauche idea of layaways was repackaged as an alluring new consumer benefit for Kmart shoppers. http://http.dvlabs.com/adcritic/podcastvideos/3min031809.m4v Tue, 17 Mar 2009 18:09:18 -0400 Management & Marketing no 00:02:56 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: March 17, 2009 NEW YORK (AdAge.com) -- The lobbying wars over advertising issues are heating up in Washington and a phalanx of marketing trade associations have moved into the fray. The first big public clash came earlier this month as Congressional critics began a move to further curtail tobacco advertising. The American Advertising Federation led the charge on that one. In this program, new AAF president James Datri makes it clear that he sees the advertisement of any legal product as a Constitutional right that Congress shouldn't limit. http://http.dvlabs.com/adcritic/podcastvideos/3min031709.m4v Mon, 16 Mar 2009 20:08:14 -0400 Management & Marketing no 00:02:54 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: March 16, 2009 NEW YORK (AdAge.com) -- How can Hulu and similiar online TV network video portals be improved? At the recent Association of National Advertisers' TV & Everything Video Forum, the question was put to eMarketer CEO Geoffrey Ramsey. He spends his days immersed in data reports about online consumer behavior and reactions. He gave the networks high marks for launching portals like Hulu but noted how those sites needed to improve their advertising structures and practices. http://http.dvlabs.com/adcritic/podcastvideos/3min031609.m4v Sun, 15 Mar 2009 20:16:26 -0400 Management & Marketing no 00:02:59 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: March 13, 2009 NEW YORK (AdAge.com) -- Newspaper readers have long paid less than it actually costs to deliver the product to their homes. And now, as newspaper companies struggle to survive, those readers should pay the real costs of that service. That was one of the suggestions made by Hearst Newspapers president Steven Swartz at this week's Future of Newspapers Panel. That event at Columbia University's Journalism School explored the dire straits in which print publishers like Swartz find themselves. http://http.dvlabs.com/adcritic/podcastvideos/3min031309.m4v Thu, 12 Mar 2009 22:51:17 -0400 Management & Marketing no 00:02:58 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: March 12, 2009 NEW YORK (AdAge.com) -- "Mad Men," AMC's 1960s advertising agency drama, has struck a chord with the general public at the same time it's become a cult classic in the marketing services industry. AMC president and general manager Charlie Collier, a former advertising executive who switched to the content side of the business in 2006, talks about the hit show's continuing impact as it prepares for its third season. http://http.dvlabs.com/adcritic/podcastvideos/3min031209.m4v Wed, 11 Mar 2009 21:55:11 -0400 Management & Marketing no 00:02:57 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: March 11, 2009 NEW YORK (AdAge.com) -- The fortunes of music marketers continue to decline as consumers' music-related habits change for the worst. Although digital piracy gets all the publicity, it's only one of several trends that have converged into a choke hold on music industry revenue streams. In his presentation to the recent Digital Music Forum East, The NPD Group's senior analyst Russ Crupnick had nothing but grim news for marketers. These are some excerpts of his remarks about NPD's latest national study findings. http://http.dvlabs.com/adcritic/podcastvideos/3min031109.m4v Tue, 10 Mar 2009 21:51:57 -0400 Management & Marketing no 00:02:58 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: March 10, 2009 NEW YORK (AdAge.com) -- You don't hear a lot of people talking about the current national economic disaster's "silver lining." But Euro RSCG's global chief strategy officer Andrew Bennett sees one for his industry. We were also fascinated to learn that he's working on a book entitled "Good for Business." We wondered if that title seemed as ironic to him as it did to us in this era of relentless corporate catastrophe. http://http.dvlabs.com/adcritic/podcastvideos/3min031009.m4v Mon, 09 Mar 2009 21:32:25 -0400 Management & Marketing no 00:02:54 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: March 9, 2009 NEW ORLEANS (AdAge.com) -- The downsized American Association of Advertising Agencies' annual media conference was an affair nearly as somber as it was small. Speakers did their best to pump up industry morale from the stage but the fear among attendees was palpable throughout the corridors and quiet gathering places of the event. In one of its more curious sessions, a series of consumer panelists raved about the value of various forms of media in their lives -- even as executives in the audience bemoaned their inability to sufficiently monetize many of those digital formats. http://http.dvlabs.com/adcritic/podcastvideos/3min030909.m4v Fri, 06 Mar 2009 19:19:42 -0500 Management & Marketing no 00:02:53 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: March 6, 2009 NEW YORK (AdAge.com) -- Devastated by a massive consumer pull-back from peanut-containing foods, the country's peanut farmers are launching a crisis-management advertising campaign. The effort, which kicked off in Grand Central Terminal this week, follows the peanut-related salmonella outbreak believed to have killed nine, sickened more than 600 and triggered a recall of 3,000 different food products. The National Peanut Board will be using print, TV, outdoor and radio ads in an effort to rebuild consumer confidence in peanut butter and other products. http://http.dvlabs.com/adcritic/podcastvideos/3min030609.m4v Thu, 05 Mar 2009 21:39:51 -0500 Management & Marketing no 00:02:58 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: March 5, 2009 NEW YORK (AdAge.com) -- Talk of restricting behavioral targeting practices is heavy in the air these days. But what if Generation Y -- the first demographic to grow up totally immersed in the digital life -- actually WANTS to be behaviorally targeted by marketers? Speaking at the recent OMMA Behavioral conference, Forrester Research's Emily Riley made a strong case for this idea. She even suggests the creation of a web portal that would enable Gen Y-ers to post their wants in an organized manner -- so appropriate marketers could more quickly and efficiently respond to them. http://http.dvlabs.com/adcritic/podcastvideos/3min030509.m4v Wed, 04 Mar 2009 19:01:18 -0500 Management & Marketing no 00:02:58 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: March 4, 2009 NEW YORK (AdAge.com) -- One of Time Inc.'s most successful digital features grew out of the discovery that online content related to hair drew more traffic than any other topic. Appearing at the recent AlwaysOn OnMedia NYC conference, Senior Vice President for Digital, Amanda Kanaga said the company is looking for creative technology firms that can help it create more consumer tools like the wildly popular "Hollywood Hair" app it developed with Facebook. http://http.dvlabs.com/adcritic/podcastvideos/3min030409.m4v Tue, 03 Mar 2009 20:02:24 -0500 Management & Marketing no 00:02:56 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: March 3, 2009 NEW YORK (AdAge.com) -- Gargantuan promotional icons are nothing new to Times Square but few generate the curious mix of emotions triggered by a giant human colon. But there it was last week, a 20-foot long inflatable organ beckoning consumers to enter and explore its diseased insides. It was all part of a colorectal cancer awareness campaign conducted by the Prevent Cancer Foundation and pharmaceutical giant Sanofi-Aventis. http://http.dvlabs.com/adcritic/podcastvideos/3min030309.m4v Mon, 02 Mar 2009 19:34:40 -0500 Management & Marketing no 00:02:58 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: March 2, 2009 NEW YORK (AdAge.com) -- Warner Music Group is incubating a non-profit royalty-collection agency called Choruss that assumes digital piracy will never be effectively controlled. Instead, Choruss hopes to convince universities and ISPs to collect a blanket music license fee from their network users. That revenue would then be funneled to music owners as royalties. The Choruss concept has drawn fire. Music industry pundits characterize it as a new form of taxation. Choruss president Jim Griffin jabbed BACK at those critics at this week's Digital Music Forum East in New York. http://http.dvlabs.com/adcritic/podcastvideos/3min030209.m4v Sun, 01 Mar 2009 20:17:09 -0500 Management & Marketing no 00:02:58 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: February 27, 2009 NEW YORK (AdAge.com) -- It's long been a frustration as well a revenue limitation for ad agencies that digital marketing is so dominated by direct sales pitches rather than broad-based brand-building strategies. And the Interactive Advertising Bureau is now making that issue a major action priority. At its annual conference in Orlando this week, CEO Randall Rothenberg called on marketers to fundamentally re-think their approach. At the same time, the IAB is launching a new advisory board and an online creativity bootcamp to show them exactly how it's done. http://http.dvlabs.com/adcritic/podcastvideos/3min022709.m4v Thu, 26 Feb 2009 23:34:10 -0500 Management & Marketing no 00:02:54 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: February 26, 2009 NEW YORK (AdAge.com) -- Pepsico's Tropicana brand is junking the new orange juice package design it only just launched weeks ago. The beverage marketer is switching back to its old design whose centerpiece is an orange skewered by a drinking straw. In this video recorded at a press conference five weeks ago, Arnell Group CEO Peter Arnell vigorously defends his agency's carton design that has now been withdrawn from the market. http://http.dvlabs.com/adcritic/podcastvideos/3min022609.m4v Wed, 25 Feb 2009 22:47:06 -0500 Management & Marketing no 00:02:58 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: February 25, 2009 NEW YORK (AdAge.com) -- Marc Cenedella is one of those rare marketers who's doing well as a result of the recession. He's CEO of The Ladders, an online job site that exclusively lists jobs that pay $100,000 or more. The company is awash in new business from the droves of top executives recently dumped by corporations coast to coast. In fact, The Ladders expects to grow its business by 60% during the next ten months. No wonder Cenedella smiles so much during this interview. http://http.dvlabs.com/adcritic/podcastvideos/3min022509.m4v Tue, 24 Feb 2009 22:28:01 -0500 Management & Marketing no 00:02:55 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age An Ad Age Interview With Jimmy Wales NEW YORK (AdAge.com) -- Although his non-profit Wikipedia made him best known as the selfless guru of wisdom-of-the-crowd publishing, Jimmy Wales has a second site designed to make as much money as possible. Called Wikia.com, it has become a sprawling universe of thousands of wikis on nearly every imaginable subject. It now logs more than 500 million page views a month and has growing stable of blue-chip advertisers. Many marketers have begun to explore wikis as vehicles for product promotion. But, as Wales explains in this ten-minute interview with Ad Age digital editor Abbey Klaassen, several deeply-ingrained flaws in marketers' thinking often causes their wikis to fail. http://http.dvlabs.com/adcritic/podcastvideos/abbey_wales.m4v Mon, 23 Feb 2009 20:47:32 -0500 Management & Marketing no 00:09:56 wiki, wikis, wikia, Wikipedia, Wikipedia.com, Wikia, Wikia.com, social media, marketing, advertising, online, digital, Jimmy Wales Advertising Age 3 Minute Ad Age: February 24, 2009 NEW YORK (AdAge.com) -- Declaring his company's intent to "democratize print publishing," Hewlett-Packard's CMO heavily hyped the new MagCloud.com site to the Interactive Advertising Bureau conference in Orlando. In a keynote that promoted several of HP's recently-launched offerings, Michael Mendenhall appeared to put special emphasis on the game-changing potential of MagCloud. The site enables anyone to produce a full-color, ad-supported print magazine and make it available -- via on-demand printing and an e-commerce system -- to anyone else. http://http.dvlabs.com/adcritic/podcastvideos/3min022409.m4v Mon, 23 Feb 2009 20:35:45 -0500 Management & Marketing no 00:02:47 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: February 23, 2009 NEW YORK (AdAge.com) -- The widgets and other applications that were little more than digital window dressing a few years ago have exploded into a vast new advertising venue. Many apps now draw millions of users each day at the same time they've become a broadly networked social medium in their own right. And, that, in turn, has given rise to a new sort of apps-only media-buying agency. http://http.dvlabs.com/adcritic/podcastvideos/3min022309.m4v Sun, 22 Feb 2009 15:13:50 -0500 Management & Marketing no 00:02:54 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: February 20, 2009 NEW YORK (AdAge.com) -- Could Kindle-like devices put the KABOOM! on the comic book business? That's the fear of some publishers who see the hand-held digital book readers as a DIRECT THREAT to their viability. Sales of paper-based graphic novels are actually up 5% but at the recent Comic Con New York, industry analysts cast a wary eye at electronic reading devices. They agreed that comic book fans would be early adopters of the new technology but they explained why that could be devastating for the industry. http://http.dvlabs.com/adcritic/podcastvideos/3min022009.m4v Fri, 20 Feb 2009 00:00:38 -0500 Management & Marketing no 00:02:55 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Ad Age Compares Packet Product to In-store Brew NEW YORK (AdAge) -- A panel of seasoned Ad Age newsroom coffee junkies surprised themselves Wednesday when they were unable to tell the difference between Starbucks' new instant coffee and the chain's in-store brew. The blind comparison taste test was conducted with some of the first samples of Via, the "soluble" powdered coffee Starbucks is launching this month. Watch the four-minute video of the test in progress. http://http.dvlabs.com/adcritic/podcastvideos/starbucks_instant09.m4v Thu, 19 Feb 2009 23:01:05 -0500 Management & Marketing no 00:04:11 advertising, coffee, gourmet, Starbucks, instant, soluble, powdered, Via, test, testing, testers, panel, taste, tasting, brew, brewed, Advertising Age 3 Minute Ad Age: February 19, 2009 NEW YORK (AdAge.com) -- We may be suffering through what is possibly the worst economic crisis in the modern history of the magazine industry, but Greg Sullivan is not deterred. He is plowing $10 million of his own money into the Fall launch of a new ad-supported travel magazine called "Afar." Making his project all the more interesting is the fact that he has no experience in publishing. He previously made a lot of money in the arcade game and car rental businesses. http://http.dvlabs.com/adcritic/podcastvideos/3min021909.m4v Wed, 18 Feb 2009 22:42:44 -0500 Management & Marketing no 00:02:49 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: February 18, 2009 NEW YORK (AdAge.com) -- Despite economic troubles that hobble other media companies, Wildbrain, the producer of Nickelodeon's "Yo Gabba Gabba," is going gangbusters. A combination entertainment marketer, animation shop and toy company, Wildbrain strutted its stuff at last week's Comic Con. CMO Michael Polis detailed a slew of new projects, including a "Yo Gabba Gabba" film and a Paramount deal to produce a full-length feature based on the company's toy line. http://http.dvlabs.com/adcritic/podcastvideos/3min021809.m4v Tue, 17 Feb 2009 20:32:36 -0500 Management & Marketing no 00:02:53 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: February 17, 2009 NEW YORK (AdAge.com) -- Although looking somewhat gawky and uncomfortable, NBC's Katie Couric still showed a lot of heart as she clumped up and down the runway at the Mercedes Benz Fashion Week kick off. But then, heart was the whole point. Ms. Couric led a list of celebrities who all did red dress struts as part of the Diet Coke-sponsored "Heart Truth" campaign in Bryant Park. The federal government program is designed to make women more aware of the danger of heart disease. http://http.dvlabs.com/adcritic/podcastvideos/3min021709.m4v Sun, 15 Feb 2009 20:28:30 -0500 Management & Marketing no 00:02:50 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: February 13, 2009 NEW YORK (AdAge.com) -- Speedo CMO Craig Brommers personally gave a ROUSING endorsement of Michael Phelps at Ad Age's Marketing 50 Awards ceremony this week. Speedo was honored at the event for the wild sales success of its LZR Racer suit that Phelps endorsed and wore in the Olympics as he swam to eight gold medals. Speedo has since sold more than 15,000 of those garments at $550 dollar apiece. http://http.dvlabs.com/adcritic/podcastvideos/3min021309.m4v Thu, 12 Feb 2009 22:01:49 -0500 Management & Marketing no 00:02:45 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: February 12, 2009 NEW YORK (AdAge.com) -- Using special filter systems, search engines and a crew of dogged digital gumshoes, Viacom has succeeded in having hundreds of thousands of infringing online videos removed from the Internet. Appearing at Gotham Media Ventures' recent legal seminar, the media giant's general counsel Michael Fricklas discussed that massive in-house operation. He also detailed how Viacom, which operates a slew of user-generated video sites across its many properties, systematically polices that content for copyright violations. http://http.dvlabs.com/adcritic/podcastvideos/3min021209.m4v Wed, 11 Feb 2009 21:35:57 -0500 Management & Marketing no 00:02:53 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: February 11, 2009 NEW YORK (AdAge.com) -- There's a great deal of money at stake in the war over digital advertising and personal privacy. That contentious issue, which is heating up as TV moves ever closer toward being a fully interactive medium, was the subject of debate at the New York Advertising Club's recent meeting. Panel members included the CMO of Microsoft's interactive TV company Navic, AT&T's Global CMO and JWT North America's CEO. http://http.dvlabs.com/adcritic/podcastvideos/3min021109.m4v Tue, 10 Feb 2009 20:42:46 -0500 Management & Marketing no 00:02:53 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: February 10, 2009 NEW YORK (AdAge.com) -- Although the giants of the media and marketing business have immersed themselves totally in the world of digital advertising, that isn't the case for many smaller companies. In fact, last week's New York Media Information Exchange Group (MIEG) seminar underscored the high level of frustration still felt by many companies struggling with the concept of multi-media, multi-platform, multi-channel advertising campaigns. http://http.dvlabs.com/adcritic/podcastvideos/3min021009.m4v Mon, 09 Feb 2009 22:32:16 -0500 Management & Marketing no 00:02:48 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: February 9, 2009 NEW YORK (AdAge.com) -- Wikipedia, the online encyclopedia that anyone can edit or add to, is one of the world's ten most heavily-trafficked web sites. But it accepts no advertising and has steadfastly declined to make that audience available to marketers in any other manner. To raise the money it needs to support its staff and large-scale technical operations, it resorts to online fundraising. We invited Wikipedia founder Jimmy Wales into our studio to discuss his curious business model. http://http.dvlabs.com/adcritic/podcastvideos/3min020909.m4v Fri, 06 Feb 2009 21:07:08 -0500 Management & Marketing no 00:02:55 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: February 6, 2009 NEW YORK (AdAge.com) -- Pandering to consumers' dreams is always an effective promotional strategy in times of serious economic downturn. And HGTV is doing it in a really big way with its latest "Dream Home" giveaway of a $2 million, sumptuously appointed residence. To enable the mortgage-challenged masses to get up close and personal with the project, parts of the house were recently erected in New York's Grand Central Station. The lucky winner is announced in March. http://http.dvlabs.com/adcritic/podcastvideos/3min020609.m4v Thu, 05 Feb 2009 23:08:37 -0500 Management & Marketing no 00:03:02 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: February 5, 2009 NEW YORK (AdAge.com) -- The television companies that last year produced 19 program pilots in New York City have this year committed to producing none there, according to NBC Universal CEO Jeff Zucker. He was speaking at the Future of New York City conference organized by Crain's New York and the Partnership for New York City. The focus was on how media and ad agencies are being hammered by the double trauma of digital revolution and severe recession -- and what the City can do to help them. http://http.dvlabs.com/adcritic/podcastvideos/3min020509.m4v Wed, 04 Feb 2009 21:14:34 -0500 Management & Marketing no 00:02:50 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: February 4, 2009 NEW YORK (AdAge.com) -- Time Inc. CEO Ann Moore is bullish on the future of fact-based, professionally-produced news media, despite massive layoffs and the growing power of non-traditional media like blogs and "citizen" journalists. She pointed to a recent multi-billion dollar inaccurate-news disaster that demonstrates how citizen journalists can create major liabilities. Her remarks came in an acceptance speech at the Magazine Publishers Association's Magazine Lifetime Achievement Awards. http://http.dvlabs.com/adcritic/podcastvideos/3min020409.m4v Tue, 03 Feb 2009 22:45:30 -0500 Management & Marketing no 00:02:55 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: February 3, 2009 NEW YORK (AdAge.com) -- In 2007, on the second day of his new job as Pfizer's global PR chief, Ray Kerins said he was told of an unwritten rule: ignore the first message received from any reporter on any given issue. He told that story at the recent Business Development Institute's Real-Time Communications Conference. But he also detailed how, in the last twenty months, he has reorganized the company's press relations rules to require exactly the opposite response to reporters' queries. It's all part of his overall strategy for managing the journalists whose work so HEAVILY impacts the pharmaceutical giant's reputation. http://http.dvlabs.com/adcritic/podcastvideos/3min020309.m4v Mon, 02 Feb 2009 22:10:13 -0500 Management & Marketing no 00:02:49 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Bob Garfield Reviews The Super Bowl Spots NEW YORK (AdAge.com) -- Advertising Age ad critic Bob Garfield found the 2009 Super Bowl of Advertising to be neither particularly bad nor particularly good. He does has some strong views about the very worst and the very best commercials that appeared this year. At the same time, he ponders the troubling implications of the fact that one of the worst pieces of creative work -- the Cash4Gold.com spot -- is likely to have the higest ROI of any ad in the game. http://http.dvlabs.com/adcritic/podcastvideos/garfield_sb09.m4v Mon, 02 Feb 2009 21:59:56 -0500 Management & Marketing no 00:09:09 advertising ad ads spot spots commercial commercials Super Bowl 2009 football Bob Garfield Advertising Age 3 Minute Ad Age: February 2, 2009 NEW YORK (AdAge.com) -- A number of companies have fielded digital signs capable of supporting occasional interactive ad campaigns. But Clear Channel Spectacolor has launched one of the first electronic billboards that's fully interactive 24 hours a day. It now looks down on Times Square's heavily trafficked Broadway ticket booth, beckoning queued-up customers to play the SMS-activiated game, Jumbli. http://http.dvlabs.com/adcritic/podcastvideos/3min020209.m4v Sun, 01 Feb 2009 18:20:21 -0500 Management & Marketing no 00:02:54 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: January 30, 2009 NEW YORK (AdAge.com) -- As viral sensations go, it doesn't get much better than "What's G." The cryptic commercial was crammed with celebrities, yet never mentioned that Gatorade was the product. And that sparked a national frenzy of blog chatter and punditry. Earlier this week, Jimmy Smith, the creative director of the TBWA/Chiat/Day group that created the campaign, faced reporters to explain just what "G" was. http://http.dvlabs.com/adcritic/podcastvideos/3min013009.m4v Thu, 29 Jan 2009 22:58:44 -0500 Management & Marketing no 00:03:00 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: January 29, 2009 NEW YORK (AdAge.com) -- Has Pepsi aligned its marketing graphics and rhetoric too closely with that of President Obama's election campaign? That issue's been ricocheting around the blogosphere of late and Pepsi brands chief Frank Cooper officially addressed it as part of the company's pre-Super Bowl press conference this week. At one point, Mr. Cooper almost seemed to suggest that the Obama campaign may have found the inspiration for its own logo in Pepsi's marketing images -- rather than visa-versa. http://http.dvlabs.com/adcritic/podcastvideos/3min012909.m4v Wed, 28 Jan 2009 20:48:21 -0500 Management & Marketing no 00:02:48 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: January 28, 2009 NEW YORK (AdAge.com) -- Is SoBe Lifewater's 3D Super Bowl commericial really as monumental a historical landmark as Thomas Edison's invention of motion pictures themselves? That's the bit of PR color Peter Arnell was trying to weave into a press conference unveiling of the spot yesterday. But, after all, Mr. Arnell, CEO of the Omnicom agency of the same name, has never been one to let hyperbole get in the way of a good product push. http://http.dvlabs.com/adcritic/podcastvideos/3min012809.m4v Tue, 27 Jan 2009 22:02:04 -0500 Management & Marketing no 00:02:50 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: January 27, 2009 NEW YORK (AdAge.com) -- The recession hasn't been kind to iconic motorcycle marketer Harley-Davidson. It's closing some plants and laying off more than a thousand employees. But despite the fact that Harley is moving fewer hogs, there actually are bright spots for some motorcyele brands that have adjusted more quickly to the new realities. At the International Motorcycle Show, we talk with the Motorcycle Industry Council's Ty van Hooydonk. http://http.dvlabs.com/adcritic/podcastvideos/3min012709.m4v Mon, 26 Jan 2009 21:18:54 -0500 Management & Marketing no 00:02:55 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: January 26, 2009 NEW YORK (AdAge.com) -- As part of the World Trade Group's third annual "Future TV Show" conference, Turner Broadcasting's research chief slammed the present-day accuracy of Forrester Research data reports. Speaking on a panel about the future of audience measurement, Jack Wakshlag said a Forrester report about the coming impact of DVRs on the televison business "caused huge damage." He also had some choice words about the methods currently being used to analyze Nielsen audience data. http://http.dvlabs.com/adcritic/podcastvideos/3min012609.m4v Sun, 25 Jan 2009 18:49:20 -0500 Management & Marketing no 00:02:56 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: January 23, 2009 NEW YORK (AdAge.com) -- Taser International, which has long armed law enforcement agencies and military organizations with stun guns, is rapidly expanding its marketing to consumers. At this year's Consumer Electronics Show, the Arizona-based weapons maker unveiled a line of color coordinated stun gun products for fashion-minded female shoppers. EVP of Strategic Communications Nick Pappas noted that crime rises during times of economic crisis and that Taser saw great opportunity in the consumer market. http://http.dvlabs.com/adcritic/podcastvideos/3min012309.m4v Thu, 22 Jan 2009 22:18:17 -0500 Management & Marketing no 00:02:56 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: January 22, 2009 NEW YORK (AdAge.com) -- It cost $3.5 million to produce and became the world's most awarded advertising effort of 2008 but BBDO's "Voyeur" campaign for HBO was no easy task. The agency's David Carter and Brian DiLorenzo appeared at The One Club last week to discuss some of the more non-obvious and headache-generating aspects of the complicated project's production. Voyeur's centerpiece was a massive video projected on the side of a New York City building that 'looked into' eight apartments. http://http.dvlabs.com/adcritic/podcastvideos/3min012209.m4v Wed, 21 Jan 2009 20:44:45 -0500 Management & Marketing no 00:02:57 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: January 21, 2009 NEW YORK (AdAge.com) -- In a marketing effort aimed at luring well-heeled consumers back into high-end restaurants, Zagat and sixteen New York City chefs are traveling back in time, sort of. Called the "Vintage Dinner Series," the new campaign has the restaurants serving up historic 19th-century meals for 21st-century prices as high as $575 a head. The menus feature cuts of meat, game and specialty foods like mock turtle soup or baked Alaska that, over the last century, fell out of favor with American diners. http://http.dvlabs.com/adcritic/podcastvideos/3min012109.m4v Tue, 20 Jan 2009 21:25:54 -0500 Management & Marketing no 00:02:59 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: January 20, 2009 NEW YORK (AdAge.com) -- "There has never been a time in the history of the United States when we've seen a destruction of credit on the magnitude we've had in the last twelve months," said Carl Steidtmann. The chief economist for consumer business at Deloitte Research was speaking at the National Retail Federation Convention last week. His message about the "de-leveraged consumer" and the future of marketing was not an upbeat one. http://http.dvlabs.com/adcritic/podcastvideos/3min012009.m4v Mon, 19 Jan 2009 21:11:07 -0500 Management & Marketing no 00:02:41 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: January 19, 2009 NEW YORK (AdAge.com) -- Which of your body parts do you dislke the most? That question is the central gimmick of a advertising campaign being prepared for the new Broadway show "Reasons to be Pretty." Orchestrated by the SpotCo ad agency, a call went out for "everyday" people to show up at a Manhattan casting call ready to expose their bodies and confess their insecurities. The eight winners are having their parts photographed for the ads. http://http.dvlabs.com/adcritic/podcastvideos/3min011909.m4v Sun, 18 Jan 2009 18:32:42 -0500 Management & Marketing no 00:04:41 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: January 16, 2009 NEW YORK (AdAge.com) -- The current downturn in consumer spending is actually the beginning of a 15-to-20-year period of lower consumer spending in general across the U.S. That's according to Mark Zandi, chief economist for Moody's Economy.com. He was looking into his crystal ball for attendees at the National Retail Federation Convention and Expo in Manhattan. He predicted the retail industry would be forced to adjust to new long-term market realities through cost-cutting and downsizing. http://http.dvlabs.com/adcritic/podcastvideos/3min011609.m4v Thu, 15 Jan 2009 21:32:07 -0500 Management & Marketing no 00:04:47 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: January 15, 2009 NEW YORK (AdAge.com) -- In a continuation of our report from the National Retail Federation convention in Manhattan, we look at two specific vendors whose screen systems facilitate digital intervention at point of purchase. Both marketing-communications companies offer interactive juke box and music merchandising services as well as product demonstration and comparison systems. And, both systems pump ad-supported entertainment content to consumers in retail venues. http://http.dvlabs.com/adcritic/podcastvideos/3min011509.m4v Wed, 14 Jan 2009 22:06:01 -0500 Management & Marketing no 00:04:38 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: January 14, 2009 NEW YORK (AdAge.com) -- Although it is broadly embraces all forms of retail marketing, this year's National Retail Federation Convention is literally a carnival of in-store interactivity. Ad Age reporter Natalie Zmuda visits the show's Customer Experience Concept Store to check out the latest technology for electronically engaging with consumers as they make their critical point-of-purchase decisions. http://http.dvlabs.com/adcritic/podcastvideos/3min011409.m4v Tue, 13 Jan 2009 20:54:02 -0500 Management & Marketing no 00:04:45 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: January 13, 2009 NEW YORK (AdAge.com) -- Consumers, particularly younger ones, who are seriously cutting back spending during the current economic downturn may be establishing new patterns of frugality that will live on after the recovery. That was one of the concerns of Wal-Mart CEO Lee Scott who yesterday kicked off the National Retail Federation's annual convention in Manhattan. His candid comments come just weeks before he is scheduled to step down as CEO. http://http.dvlabs.com/adcritic/podcastvideos/3min011309.m4v Mon, 12 Jan 2009 21:43:12 -0500 Management & Marketing no 00:04:38 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Rance Crain Interviews New AAF Chief James Datri NEW YORK (AdAge.com) -- When Washington begins to address the enormous budget deficit that will be generated by the bailout, legislators will inevitably look at the advertising business, says James Datri. The new president-CEO of the American Advertising Federation warns the industry to be wary of any effort to restrict the tax deductibility of corporate advertising. http://http.dvlabs.com/adcritic/podcastvideos/rance_datri.m4v Sun, 11 Jan 2009 19:58:42 -0500 Management & Marketing no 00:05:22 advertising, tax, taxes, taxation, deductability, deficit, agency, agencies, Washington, lobby, lobbying, bailout, economy, economic, economics, recession, Rance Crain, James Datri, Jim Datri, AAF, American Advertising Federation Advertising Age 3 Minute Ad Age: January 12, 2009 NEW YORK (AdAge.com) -- We will witness a movement back toward the for-pay online publishing model in 2009 says Ad Age Editor Jonah Bloom. In this commentary looking at the media year ahead, Bloom notes that there are more publishers than online advertisers to support them. And he strongly suggests that newspaper and magazine websites have no choice but to accelerate their diversification beyond advertising revenue if they hope to survive. http://http.dvlabs.com/adcritic/podcastvideos/3min011209.m4v Sun, 11 Jan 2009 19:45:13 -0500 Management & Marketing no 00:04:59 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: January 9, 2009 NEW YORK (AdAge.com) -- The issue of the advertising industry's diversity hiring practices, which seemed to have settled down, flared anew yesterday. Attorney Cyrus Mehri orchestrated a dramatic press conference and the release of new study documenting racial disparity throughout the ad agency business. http://http.dvlabs.com/adcritic/podcastvideos/3min010909.m4v Thu, 08 Jan 2009 21:35:37 -0500 Management & Marketing no 00:04:51 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Abbey Klaassen Reports From Las Vegas NEW YORK (AdAge.com) -- In the middle of the worst economic crisis since the depression, the International Consumer Electronics Show got underway this week. The crowds are smaller and the overall spirit of the event is more subdued but it's not all gloom and doom reports Ad Age Digital Editor Abbey Klaassen. http://http.dvlabs.com/adcritic/podcastvideos/CES.m4v Thu, 08 Jan 2009 21:34:34 -0500 Management & Marketing no 00:01:02 CES, consumer, electronics show, marketing, marketer, gadgets, digital, gadet Advertising Age 3 Minute Ad Age: January 8, 2009 NEW YORK (AdAge.com) -- Eastman Kodak CMO Jeffrey Hayzlett makes no bones about his downbeat view of current market conditions. In remarks to an audience of marketers at a marketing awards event, he characterized the situation as one that was moving from "tension to terror." Mr. Hayzlett spoke of his company's strategy changes and also cautioned the audience about the potential pitfalls of a company or its employees becoming involved in social media. http://http.dvlabs.com/adcritic/podcastvideos/3min010809.m4v Wed, 07 Jan 2009 20:12:37 -0500 Management & Marketing no 00:04:42 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: January 7, 2009 NEW YORK (AdAge.com) -- Mark Gambill, chief marketing officer of CDW, warned big marketers to resist the knee-jerk inclination to slash marketing budgets. In Manhattan to accept a Top Marketer award, Mr. Gambill offerd his observations and advice for the coming year of economic struggle. CDW is the 34th largest private corporation in the U.S. with $8.1 billion in annual sales. http://http.dvlabs.com/adcritic/podcastvideos/3min010709.m4v Tue, 06 Jan 2009 21:19:01 -0500 Management & Marketing no 00:04:41 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Best Celebrity Performance in a TV Ad NEW YORK (AdAge.com) -- For the eleventh year Advertising Age ad critic Bob Garfield bestows awards for the best performances by an actor, actress and celebrity in a TV commercial. However, this eight-minute program marks the first time the awards have ever been announced in a video format. The annual honors acknowledge the dramatic difference between movie and commercial acting. http://http.dvlabs.com/adcritic/podcastvideos/bobbys08.m4v Mon, 05 Jan 2009 21:48:05 -0500 Management & Marketing no 00:08:15 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, January 6, 2009 NEW YORK (AdAge.com) -- Sustainability is an issue that marketers, ad agencies and media companies can no longer easily ignore. Some marketers, like Wal-Mart, have made massive changes within the last year to incorporate sustainability as an actual marketing strategy for growth. Don Carli of the Institute for Sustainable Communications weighs in on how the issue is evolving and where it's likely to be going in 2009. http://http.dvlabs.com/adcritic/podcastvideos/3min010609.m4v Mon, 05 Jan 2009 21:47:06 -0500 Management & Marketing no 00:04:49 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, January 5, 2009 NEW YORK (AdAge.com) -- Outgoing NBC Universal digital chief George Kliavkoff doesn't think much of the online video search engines of competitors ABC and CBS. In his on-stage comments at the recent MIEG breakfast in New York, he boasted about how Hulu is much better at finding ABC and CBS content. Hulu, a joint venture of NBC and Fox, is only nine months old but has become the internet's third most heavily trafficked video search engine. http://http.dvlabs.com/adcritic/podcastvideos/3min010509.m4v Mon, 05 Jan 2009 21:44:40 -0500 Management & Marketing no 00:04:43 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, December 24, 2008 NEW YORK (AdAge.com) -- For the fourth year in a row, the Canadian Tourism Commission has taken over Christmas in New York's Bryant park. And it credits this annual holiday marketing blitz with motivating many of the 1.6 million overnight visitors who come to Canada each year from the New York region. The most visually striking part of this year's Canadian promotion is a temporary two-story steel-beam and glass walled restaurant and lounge flanked by a four-story high Christmas tree shipped in from Quebec. http://http.dvlabs.com/adcritic/podcastvideos/3min122408.m4v Tue, 23 Dec 2008 18:17:06 -0500 Management & Marketing no 00:04:40 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, December 23, 2008 NEW YORK (AdAge.com) -- During the last few years, New York University's Tisch School of Arts has become a place of great interest for ad agency recruiters. Its Interactive Telecommunications Program mixes a curriculum of arts studies with the latest communications technologies. And twice each year, students demonstrate their ideas for new communications products. We attended last week's show and found some of the concepts a bit nutty but several others appeared to have real commercial messaging potential. http://http.dvlabs.com/adcritic/podcastvideos/3min122308.m4v Mon, 22 Dec 2008 19:30:33 -0500 Management & Marketing no 00:04:44 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: December 22, 2008 NEW YORK (AdAge.com) -- Wracked by recession, high-end brand retail chains have been forced to offer some of the steepest pre-Christmas discounts they've ever had to suffer. Ad Age retail reporter Natalie Zmuda and Brand Experience Lab chief David Polinchock take a tour of New York's swankiest Fifth Avenue stores. And what they find portends badly for the future of high-end retailing. http://http.dvlabs.com/adcritic/podcastvideos/3min122208.m4v Sun, 21 Dec 2008 17:31:16 -0500 Management & Marketing no 00:04:41 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, December 19, 2008 NEW YORK (AdAge.com) -- Although the recent stream of news from media and marketing companies has been something of a depressing dirge, not all is bad. At the IAB's recent forum, Manish Bhatia, president of global and US sales at Nielsen Online, ticked off the latest data points documenting the core strength of internet media. One statistic that should warm the cockles of many online marketing and media executives' hearts is this: online video viewing increased by 46% during the last year and continues to climb. http://http.dvlabs.com/adcritic/podcastvideos/3min121908.m4v Thu, 18 Dec 2008 20:40:54 -0500 Management & Marketing no 00:04:43 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, December 18, 2008 NEW YORK (AdAge.com) -- NBC Univeral's digital broadcasting strategies for the Beijing Olympics won wide acclaim throughout the marketing and media industries. And the mastermind of it all was chief digital officer George Kliavkoff. Last month, he announced he was leaving NBC to join an unnamed entrepreneurial venture. Yesterday, he was on stage at a New York Media Information Exchange Group (MIEG) breakfast event at the Samsung Experience at Time Warner Center. http://http.dvlabs.com/adcritic/podcastvideos/3min121808.m4v Wed, 17 Dec 2008 22:07:25 -0500 Management & Marketing no 00:04:44 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, December 17, 2008 NEW YORK (AdAge.com) -- The changes which are about to rumble through the nation's out-of-home advertising business are among the biggest its seen in 75 years. That's according to Joe Philport, CEO of the industry's Traffic Audit Bureau. In February, the TAB rolls out a revolutionary new currency and value system for the buying and selling of out-of-home ad space. That system is also the pivot on which the industry hopes to dramatically -- and more profitably -- reinvent its relationship with ad agencies and big marketers. http://http.dvlabs.com/adcritic/podcastvideos/3min121708.m4v Tue, 16 Dec 2008 20:40:29 -0500 Management & Marketing no 00:04:42 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, December 16, 2008 NEW YORK (AdAge.com) -- Diet Coke scored a bit of Times Square history with the launch of its branded entertainment and cross-channel media extravaganza called "Style Series." The half-hour TV-like music and fashion variety show was the first to be shot in the Thomson Reuters studio and simulcast live in its entirety onto that company's huge video screens as well as onto the web. It's the first of several "Style Series" programs Diet Coke is producing throughout the coming year. http://http.dvlabs.com/adcritic/podcastvideos/3min121608.m4v Mon, 15 Dec 2008 20:43:20 -0500 Management & Marketing no 00:04:49 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, December 15, 2008 NEW YORK (AdAge.com) -- Daniel Franklin sees the media industry's current plight getting much worse before it begins to get any better. And his view would seem to be of particular note, given that he is the editor who oversaw the research and creation of The Economist's annual business predictions issue. Mr. Franklin, who is also executive editor of the magazine, stopped by the 3 Minute Ad Age studio to discuss the gloomy particulars of his conclusions. http://http.dvlabs.com/adcritic/podcastvideos/3min121508.m4v Sun, 14 Dec 2008 20:03:17 -0500 Management & Marketing no 00:04:43 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, December 12, 2008 NEW YORK (AdAge.com) -- It's a exhibit of print advertising that is as filled with stunning creativity as it is with pure horror. Sants Claus hawks cigarettes. Doctors recommend cigarettes as cures for various ailments. Dentists urge their patients to smoke. Babies endorse the cigarettes their "daddies" smoke. The display -- covering ad agency output from the 1920s to the 1950s -- fills the walls at the Science, Industry and Business branch of the New York Public Library. http://http.dvlabs.com/adcritic/podcastvideos/3min121208.m4v Thu, 11 Dec 2008 21:47:41 -0500 Management & Marketing no 00:04:50 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, December 11, 2008 NEW YORK (AdAge.com) -- As it adjusts to the new realities of the recession, the National Football League is laying off 14% of its staff and planning to reevaluate its sponsorship model. Appearing at the Reuters Media Summit, NFL executive vice president Eric Grubman said the League is concerned that corporations that pull out of sponsorships during the current downturn might not return when it's over. http://http.dvlabs.com/adcritic/podcastvideos/3min121108.m4v Wed, 10 Dec 2008 20:22:16 -0500 Management & Marketing no 00:04:43 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, December 10, 2008 NEW YORK (AdAge.com) -- It was one of those classic small-pictures-tell-big-stories kind of moments. On stage to crow at the height of NASCAR's "Champions' Week" marketing extravaganza in New York, president Mike Helton suddenly made a humble plea to the assembled fans to purchase more products of NASCAR's sponsors. The organization, which has long been heavily supported by Detroit car companies, is losing sponsors at the same time its fan base shrinks and race track attendance declines. http://http.dvlabs.com/adcritic/podcastvideos/3min121008.m4v Tue, 09 Dec 2008 21:50:09 -0500 Management & Marketing no 00:04:49 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, December 9, 2008 NEW YORK (AdAge.com) -- Online and bricks-and-mortar marketing are being crippled by a "crisis of complexity," according to Interactive Advertising Bureau chief Randall Rothenberg. Speaking at yesterday's Audience Measurement Leadership Forum at the Roosevelt Hotel, the IAB president and CEO went on a bit of a rant. He called on the industry to address the fact that audience measurement concepts and techniques have become so incomprehensively complicated, that the majority of marketers still use guesswork to determine their annual media strategies. http://http.dvlabs.com/adcritic/podcastvideos/3min120908.m4v Mon, 08 Dec 2008 19:50:37 -0500 Management & Marketing no 00:04:44 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, December 8, 2008 NEW YORK (AdAge.com) -- In a move that bolsters its "green" image and establishes a new trend in Times Square, Ricoh Americas Corporation is about to launch the first eco-friendly billboard there. Instead of being connected to the electric grid, the $3 million board is powered by wind turbines and solar panels connected to a bank of batteries. The company estimates that the operation of an electrified sign of the same size generates 18 tons of airborne carbon each year. http://http.dvlabs.com/adcritic/podcastvideos/3min120808.m4v Fri, 05 Dec 2008 20:29:57 -0500 Management & Marketing no 00:04:41 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, December 5, 2008 NEW YORK (AdAge.com) -- Do you sometimes think the hype about digital media has gotten totally out of control? So does NBC Night News anchor Brian Williams. Speaking at the recent Ad Council Public Service Awards ceremony, he lampooned the digital geek-speak that so often ignores the realities of traditional media. http://http.dvlabs.com/adcritic/podcastvideos/3min120508.m4v Thu, 04 Dec 2008 19:33:32 -0500 Management & Marketing no 00:04:47 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, December 4, 2008 NEW YORK (AdAge.com) -- The ArnoldNYC agency in partnership with the Gay, Lesbian and Straight Education Network has won the Ad Council's award for best Public Service advertising campaign. Entitled "Think Before You Speak," the messaging was designed to discourage use of the slur "That's so gay" by school students. The Council's Bell awards for creative excellence were announced at a dinner ceremony at Manhattan's Waldorf-Astoria hotel. http://http.dvlabs.com/adcritic/podcastvideos/3min120408.m4v Wed, 03 Dec 2008 22:17:26 -0500 Management & Marketing no 00:04:39 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, December 3, 2008 NEW YORK (AdAge.com) As part of a multi-pronged effort to develop novel new marketing tools, AT&T is exploring the use of audio and video chips in its print media advertisements. That's according to AT&T VP for Media Services, Chris Schembri. Speaking at the recent Ad Age Media Mavens Awards luncheon, he pointed out that the use of computer chips in paper-based media has long been done successfully by Hallmark in its greeting cards. He said there is "a tremendous amount of potential" for video chips in AT&T's newspaper and magazine ads. http://http.dvlabs.com/adcritic/podcastvideos/3min120308.m4v Tue, 02 Dec 2008 21:51:16 -0500 Management & Marketing no 00:04:49 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, December 2, 2008 NEW YORK (AdAge.com) -- Department store competition for eyeballs on New York City's Christmas sidewalks is in full swing. This year, Saks Fifth Avenue is emphasizing high fashion in storefront displays of snowflakes and Santas. Partnering with Crystallized Swarovski Elements, the flagship store commissioned exclusive gowns from top designers, including Carolina Herrera, Oscar de la Renta and Michael Kors. Each piece took over 12 weeks to make and incorporates hand-embroidery and massive amounts of crystals. http://http.dvlabs.com/adcritic/podcastvideos/3min120208.m4v Mon, 01 Dec 2008 21:36:13 -0500 Management & Marketing no 00:04:37 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, December 1, 2008 NEW YORK (AdAge.com) -- While advertising business categories like automotive are suffering catastrophic spending cutbacks, one sector enjoying gangbusters' growth is in-store marketing. Speaking at Ad Age's Media Maven Awards, Nielsen's Global Manager for In-Store George Wishart saw no slowdown in the coming year for the category. Quite the opposite, he cited Deloitte data indicating that retailers and manufacturers both intend to increase in-store ad spending by double digits, despite the recession. http://http.dvlabs.com/adcritic/podcastvideos/3min120108.m4v Wed, 26 Nov 2008 23:16:58 -0500 Management & Marketing no 00:04:45 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, November 26, 2008 NEW YORK (AdAge.com) -- The best strategy for ad agencies in the recession is to anticipate and support their client's likely desire to shift from brand-building to hard-sell advertising for the duration of the downturn. That's according to Nick Brien speaking at Ad Age's Media Mavens Awards event. He's the CEO of Interpublic Group of Cos.' Mediabrands, a unit designed to coordinate that holding company's media assets. Mr. Brien is the former CEO of Univeral McCann where he won wide recognition as a savvy corporate turnaround artist. http://http.dvlabs.com/adcritic/podcastvideos/3min112608.m4v Tue, 25 Nov 2008 21:04:43 -0500 Management & Marketing no 00:04:44 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, November 25, 2008 NEW YORK (AdAge.com) -- In an age convulsed in angst over the disintermediation of media markets, it's a joyful thing to see a holiday medium that remains as successful as it is old and unchanged. But there it is in Macy's Christmas window displays. The company, an early pioneer of the idea of a "department store," also invented the concept of Christmas window displays in 1862. One hundred and forty-six years later, those windows continue to draw an audience of 7000 consumers an hour during the holiday season. http://http.dvlabs.com/adcritic/podcastvideos/3min112508.m4v Mon, 24 Nov 2008 21:39:55 -0500 Management & Marketing no 00:04:44 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, November 24, 2008 NEW YORK (AdAge.com) -- The largest sign assembly in the history of Times Square went fully live last Thursday night. It wraps all three sides of the New Year's Eve balldrop building at One Times Square. And that soaring display once again establishes Walgreens as a central icon in America's most heavily trafficked outdoor advertising venue. The drug giant has returned to the building after a 28-year hiatus. Its sign wrap also guarantees the brand heavy exposure to more than 1 billion TV viewers each New Year's Eve. http://http.dvlabs.com/adcritic/podcastvideos/3min112408.m4v Fri, 21 Nov 2008 21:57:58 -0500 Management & Marketing no 00:04:36 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, November 21, 2008 NEW YORK (AdAge.com) -- As General Motors caroms toward either bailout or bankruptcy, it continues working frantically on the product it views as the key to its ultimate resurrection: The Chevy Volt electric car. But the heavily promoted Volt is changing. The futuristic body styling of the original has given way to a more rounded and mundane look in the production version. And the price of the Volt is now estimated at about $48,000. http://http.dvlabs.com/adcritic/podcastvideos/3min112108.m4v Thu, 20 Nov 2008 20:13:34 -0500 Management & Marketing no 00:04:49 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, November 20, 2008 NEW Y0RK (AdAge.com) -- Prior to the current economic crisis and Toyota's shift in product strategy, the SCION was one of auto industry's most EXTRAORDINARY marketing success stories. And we haven't heard anyone summarize that tale better than Jeffrey Rayport did at the recent CTAM conference. The marketing consultant told the Cable TV industry to rethink its relationship with consumers and empower them more. As an example, he cited the way Scion's 2003 launch managers rethought every aspect of customer engagement. http://http.dvlabs.com/adcritic/podcastvideos/3min112008.m4v Wed, 19 Nov 2008 22:31:42 -0500 Management & Marketing no 00:04:47 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, November 19, 2008 NEW YORK (AdAge.com) -- Who were those hotties dressed in silver lame jumpsuits and wielding hand-held body scanners in Times Square yesterday? They were part of a PR stunt that was as hopelessly tacky as it was successful. Crowds of people streamed in throughout day to watch each other have their bodies scanned and to get free thermal underwear. It was all part of a promotion for the Uniqlo clothing chain. http://http.dvlabs.com/adcritic/podcastvideos/3min111908.m4v Tue, 18 Nov 2008 21:53:01 -0500 Management & Marketing no 00:04:45 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, November 18, 2008 NEW YORK (AdAge.com) -- Nestle Waters North America CEO Kim Jeffrey is not happy with the media coverage of the ongoing bottled water debate. In a Chicago speech to the Plastics Business Summit he marveled at how "one day a product can be touted as a success in promoting healthy habits and the next taken to task for its environmental footprint." His company is the country's largest bottled water marketer; its brands control a 35% share of the market. http://http.dvlabs.com/adcritic/podcastvideos/3min111808.m4v Mon, 17 Nov 2008 21:15:00 -0500 Management & Marketing no 00:04:47 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, November 17, 2008 NEW YORK (AdAge.com) -- In their quest for new captive audiences, out-of-home marketers are leaving no tray-table unturned on planes, resorts or cruise ships. These venues, once largely ad free, are becoming the specialty of a growing number of marketing communications agencies like Brand Connections. Recently bought by private equity firm Veronis, Suhler Stevenson, the $40 million-a-year company is now expanding even further into the space. http://http.dvlabs.com/adcritic/podcastvideos/3min111708.m4v Fri, 14 Nov 2008 20:39:35 -0500 Management & Marketing no 00:04:43 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, November 14, 2008 NEW YORK (AdAge.com) -- A tiny check-mark box on Verizon's text-messaging screen has taken on new sorts of meaning in the last month. For one thing, it's removal sparked a customer outcry. And for another, it has demonstrated a hole in Verizon's customer data system. In unusually candid comments at the recent Association of National Advertisers' conference, Verizon SVP of Marketing & Digital Media John Harrobin described how the wireless carrier accidentally discovered a major brand differentiator it had long overlooked. http://http.dvlabs.com/adcritic/podcastvideos/3min111408.m4v Thu, 13 Nov 2008 20:01:50 -0500 Management & Marketing no 00:04:41 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, November 13, 2008 NEW YORK (AdAge.com) -- Although the general consensus is that internet advertising ad sales are likely to slump through next year, that may not be true for social media advertising. New York-based Buddy Media, which builds branded apps for sites like Facebook and MySpace, says business is booming. Its client list includes Microsoft, Anheuser-Busch and FedEx and its CEO believes the brisk migration of marketers into social media will continue. http://http.dvlabs.com/adcritic/podcastvideos/3min111308.m4v Wed, 12 Nov 2008 21:14:05 -0500 Management & Marketing no 00:04:37 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, November 12, 2008 NEW YORK (AdAge.com) -- Consumers are no longer satisfied with just accessing cable company video content; they increasingly want control over the context in which they experience it. That's according to Jeffrey Rayport, speaking at the Cable & Telecommunications Association for Marketing (CTAM) conference in Boston this week. The marketing consultant, textbook author and former Harvard Business School professor, told cable executives that they must reinvent their industry as "Cable 3.0," and create the digital tools needed to empower its end users. http://http.dvlabs.com/adcritic/podcastvideos/3min111208.m4v Tue, 11 Nov 2008 20:48:46 -0500 Management & Marketing no 00:04:47 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, November 11, 2008 NEW YORK (AdAge.com) -- Charles Schwab CMO Becky Saeger says the company's long series of rotoscoped ads drew some of the strongest reactions she'd ever seen. Speaking at the recent Association of National Advertisers conference, she recounted how many viewers of the spots would later repeat the verbatim scripts to her. Rotoscoping is the technique of turning live video images into comic book-like animations. Prior to the current economic crisis, the campaign by Euro RSCG drew wide attention as a visual stand out. http://http.dvlabs.com/adcritic/podcastvideos/3min111108.m4v Mon, 10 Nov 2008 19:16:17 -0500 Management & Marketing no 00:04:38 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, November 10, 2008 NEW YORK (AdAge.com) -- Heineken USA is reporting a significant brand lift for Dos Equis beer as a result of a campaign that included a 14-city tour of a vaudevillian freak show-like troupe. The traveling stage production, called "The Most Interesting Show in the World," featured power rip saw juggling, sword swallowing, a roaring upside down lawnmower balancing act, a contortionist and feathered fan dancer, just to name a few. "We really wanted to engage consumers in a way they hadn't been reached before, " explained a Heineken spokeswoman. http://http.dvlabs.com/adcritic/podcastvideos/3min111008.m4v Fri, 07 Nov 2008 20:36:48 -0500 Management & Marketing no 00:04:41 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, November 7, 2008 NEW YORK (AdAge.com) -- Is it really dumb to be concerned about high fructose corn syrup as a sweetener in food products? That's certainly the way it's portrayed in the Corn Refiners Association's massive new advertising campaign. The TV commercials heavily sell the suggestion that the sugar substitute poses no health risk when consumed in "moderation." But Connie Bennett, author of the book "Sugar Shock," rebuts the idea that the "moderate" consumption of high fructose corn syrup is not possible in today's grocery marketplace. http://http.dvlabs.com/adcritic/podcastvideos/3min110708.m4v Thu, 06 Nov 2008 21:32:22 -0500 Management & Marketing no 00:04:47 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, November 6, 2008 NEW YORK (AdAge.com) -- A Carnival Cruise Lines promotional stunt that planned to smash open a six-story, steel-reinfoced pinata with a wrecking ball was halted by Philadelphia police. Drawing a large crowd, the event last Sunday was an effort to both set a new Guiness record for the world's largest pinata and provide dramatic visual fodder for new video commercials. Created by the Arnold agency of Boston, the gigantic pinata was filled with 8,000 pounds of candy. http://http.dvlabs.com/adcritic/podcastvideos/3min110608.m4v Wed, 05 Nov 2008 19:25:24 -0500 Management & Marketing no 00:04:49 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, November 5, 2008 NEW YORK (AdAge.com) -- As the big media companies go heavily digital, they are generating and owning more of the consumer behavior data that is one of marketing's industry's most valuable tools. This new trend also enhances their ability to provide ad agency-like services directly to their advertising clients. Ad agencies, meanwhile, are at an increasing disadvantage in their market if they can not gain access to such data, according to Booz & Company vice president Chris Volmer speaking at the recent ANA Conference. http://http.dvlabs.com/adcritic/podcastvideos/3min110508.m4v Tue, 04 Nov 2008 20:50:29 -0500 Management & Marketing no 00:04:43 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, November 4, 2008 NEW YORK (AdAge.com) -- One of the tentacles of the rapidly expanding green marketing movement is turning consumers' clothes closets into a new sort of advertising venue. The New York-based Hanger Network has crossed the concept of an environmentally-friendly clothes hanger with in-home advertising strategies. The end result is a new medium that helps to protect the Earth at the same time it carries big marketers' commercial messages into consumers' bedrooms and other dressing areas. http://http.dvlabs.com/adcritic/podcastvideos/3min110408.m4v Mon, 03 Nov 2008 20:56:03 -0500 Management & Marketing no 00:04:39 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, November 3, 2008 NEW YORK (AdAge.com) -- A new study across a broad variety of industries has found that media and entertainment companies have the worst practices and policies related to communicating with the outside world about their sustainability issues. Beth Bengtson, research project manager and VP for Corporate Social Responsibility at the IMC2 agency explains the findings. http://http.dvlabs.com/adcritic/podcastvideos/3min110308.m4v Sun, 02 Nov 2008 17:27:36 -0500 Management & Marketing no 00:04:44 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 31, 2008 NEW YORK (AdAge.com) -- Hewlett-Packard, the world's largest information technology marketer, has reorganized to integrate digital marketing concepts as a core force across the entire company, according to CMO Mike Mendenhall. In his appearance at the recent ANA conference, Mr. Mendenhall also noted that the independent social networks that have grown up around its various product lines are now viewed as an integral part of its consumer service operations. http://http.dvlabs.com/adcritic/podcastvideos/3min103108.m4v Thu, 30 Oct 2008 20:48:42 -0400 Management & Marketing no 00:04:47 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 30, 2008 NEW YORK (AdAge.com) -- Inspiration for advertising can come from anywhere but this is probably the first time the lowly highway rumble strip provided any. Honda's new flock of Civic spots document an effort to turn a portion of California road into a data storage surface and a new car into a musical instrument. It was a rare sort of undertaking that didn't just create new ads but made musical and road engineering history in the process. http://http.dvlabs.com/adcritic/podcastvideos/3min103008.m4v Wed, 29 Oct 2008 21:37:57 -0400 Management & Marketing no 00:04:51 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 29, 2008 NEW YORK (AdAge.com) -- In the latest incursion of video ads into big city life, New York and Chicago are planning to refit hundreds of buses as rolling video billboards. The project is the latest work of Titan Worldwide, the outdoor advertising company that has focused aggressively on the new digital formats that are transforming that business sector. The 12-foot-wide bus-mounted video screens are networked to a central computer and can be programming with a constantly changing schedule of commercials. http://http.dvlabs.com/adcritic/podcastvideos/3min102908.m4v Tue, 28 Oct 2008 21:09:12 -0400 Management & Marketing no 00:04:42 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 28, 2008 NEW YORK (AdAge.com) -- The China International Advertising Festival, which for fifteen years has been low-key regional event, displayed new levels of sophistication and international allure this year. The just-ended event held in the city of Heifei drew much stronger attention from other countries than ever before. One attendee was Terry Savage, executive chairman of the Cannes Lions International Advertising Festival. He noted that Asia was rapidly evolving into a center for creative advertising excellence. http://http.dvlabs.com/adcritic/podcastvideos/3min102808.m4v Mon, 27 Oct 2008 21:26:03 -0400 Management & Marketing no 00:04:43 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 27, 2008 NEW YORK (AdAge.com) -- New York, the city that never sleeps is also a tireless marketer of its own image. Two years ago, Mayor Michael Bloomberg combined Gotham's marketing, tourism and partnership efforts into a single new entity called New York City & Company. Staffed by former advertising agency professionals, it has since harnessed some of the Big Apple's greatest assets to the task of telling the city's story to the country and the world. http://http.dvlabs.com/adcritic/podcastvideos/3min102708.m4v Sun, 26 Oct 2008 18:13:16 -0400 Management & Marketing no 00:04:46 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 24, 2008 NEW YORK (AdAge.com) -- "The Most Dangerous Ideas About the Future of Public Relations" was the theme of this year's Council of Public Relations Firms' annual Critical Issue Forum. Ad Age editor Jonah Bloom was one of the communications business personalities invited to record a comment on the topic for the special video session that yesterday opened the event at Manhattan's Yale Club. http://http.dvlabs.com/adcritic/podcastvideos/3min102408.m4v Thu, 23 Oct 2008 20:45:47 -0400 Management & Marketing no 00:04:46 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 23, 2008 NEW YORK (AdAge.com) -- While she gets high marks for focus and business demeanor, there seems a disconnect between the brand and endorser Ivanka Trump in this case. Ms. Trump is representing a new Healthy Choice line of desiccated plastic-encased lunch substances that can be stored in a desk drawer indefinitely. But does it ring true with most consumers that the heiress to one of Manhattan's larger family fortunes might actually consume such fare? Nevertheless, in this interview she says she does identify with the lunch plight of harried officer workers. http://http.dvlabs.com/adcritic/podcastvideos/3min102308.m4v Wed, 22 Oct 2008 22:17:54 -0400 Management & Marketing no 00:04:49 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Legendary Esquire Designer Slams Esquire Design NEW YORK (AdAge.com) -- Legendary magazine and advertising designer George Lois doesn't think much of Esquire's recent attempt to promote the battery-powered cover of its October issue as the start of a new age. He said as a former Esquire art director, he was "embarassed" by the "silly gimmick" that was not in keeping with the publication's stature. In a video interview with Ad Age media reporter Nat Ives, Mr. Lois also had some similarly critical things to say about The New Yorker as well as his own relationship with Advertising Age. http://http.dvlabs.com/adcritic/podcastvideos/georgelois.m4v Wed, 22 Oct 2008 20:45:02 -0400 Management & Marketing no 00:09:42 magazines, magazine, publishing, publisher, publishers, print, celebs, celeb, celebrity, tab, tabs, tabloids, celebrities, Bonnie Fuller, millennial, women, woman, female, females Advertising Age 3 Minute Ad Age, October 22, 2008 NEW YORK (AdAge.com) -- U.S. politicians and the marketing agencies that serve them are keenly interested in using neuromarketing techniques in their election advertising campaigns. That's one of the points that comes out of the Martin Lindstrom's new Doubleday book, "Buy-ology." The book is actually a report on the globe-trotting marketing consultant's three-year, multi-million dollar research project that exposed 2,000 consumers to branding materials while scanning their brains. http://http.dvlabs.com/adcritic/podcastvideos/3min102208.m4v Tue, 21 Oct 2008 20:54:08 -0400 Management & Marketing no 00:04:51 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 21, 2008 NEW YORK (AdAge.com) -- AC/DC, the vintage rock band that remains one of the music industry's top sellers, has long refused to market its songs online. Instead, it continues to explore new ways to move the product with bricks and mortar strategies, like its new deal with Wal-Mart. "Black Ice," the group's first album in 8 years, will be sold exclusively there, a fact now being trumpeted to the public in New York and Los Angeles with PR stunts that don't actually include band members. http://http.dvlabs.com/adcritic/podcastvideos/3min102108.m4v Mon, 20 Oct 2008 22:03:34 -0400 Management & Marketing no 00:04:44 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 20, 2008 NEW YORK (AdAge.com) -- Earlier this year, Phoenix Suns superstar Steve Nash made news when he appeared on the court in a new pair of Nike shoes made entirely of industrial waste. Called "Trash Talk," the new design was constructed from the assembly-line trash generated at Nike shoe plants in Asia. Senior Creative Designer for Running Shoes Kasey Jarvis explains how that waste stream became the source of a new hit product. http://http.dvlabs.com/adcritic/podcastvideos/3min102008.m4v Sat, 18 Oct 2008 18:16:22 -0400 Management & Marketing no 00:04:48 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 17, 2008 NEW YORK (AdAge.com) -- New technology has made it easier than ever for marketers to offer customized products that can be sold at premium prices. And one of the companies hooked a website to its manufacturing matrix, enabling consumers to have their name and photo printed on the tiny candies. In less than three years, that process has re-invented the iconic brand. Customized M&Ms have not only increased profit margins and sales but brought in new sorts of co-promotional partners. http://http.dvlabs.com/adcritic/podcastvideos/3min101708.m4v Thu, 16 Oct 2008 20:53:39 -0400 Management & Marketing no 00:04:45 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 16, 2008 NEW YORK (AdAge.com) -- Arbitron's commercialization of its Portable People Meter system in New York and New Jersey radio markets this week triggered a flurry of conflict. The attorneys general of both states filed suit to block implementation of the system which, they charge, undercounts African American and Hispanic audiences. Arbitron then counter sued. Meanwhile, the Hispanic Radio Association and the National Association of Black-Owned Broadcasters joined with regional minority radio stations on the steps of New York's City Hall to blast the Arbitron system as inaccurate. Arbitron defends the accuracy of its data gathering. http://http.dvlabs.com/adcritic/podcastvideos/3min101608.m4v Wed, 15 Oct 2008 21:33:40 -0400 Management & Marketing no 00:04:47 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 15, 2008 NEW YORK (AdAge.com) -- Denny's, the family restaurant chain best known for its round-the-clock breakfast menu, is moving into musical branded entertainment. And for starters, it's simply feeding cash-strapped musicians on tour -- offering them a month of free meals at any Denny's. It's also inviting some of them into its kitchens to be chefs for a day, with the best of their culinary creations being added to its late-night "Rockstar Menu." And the new DennysAllNighter.com website offers users sample songs, the ability to vote for the best new bands and other musical connections. http://http.dvlabs.com/adcritic/podcastvideos/3min101508.m4v Tue, 14 Oct 2008 23:07:53 -0400 Management & Marketing no 00:04:47 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 14, 2008 NEW YORK (AdAge.com) -- On top of all its other current woes, the U.S. magazine business needs to be worried about a consumer backlash against paper-based publishing products. That was the message delivered to last week's American Magazine Conference by Canadian Forest Products Association president Avrim Lazar. He predicted that environmentally-minded Americans will increasingly focus on the connection between the paper-making industry and the problem of global climate change. http://http.dvlabs.com/adcritic/podcastvideos/3min101408.m4v Mon, 13 Oct 2008 21:07:48 -0400 Management & Marketing no 00:04:44 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 13, 2008 NEW YORK (AdAge.com) -- In her appearance at the American Magazine Conference last week, Facebook chief operating officer Sheryl Sandberg said it was "good" that so many consumers are using the Facebook product to protest the Facebook product. Her remarks came as 2.7 million Facebook users were being urged to boycott the social site next weekend. The Facebook-protest community to which they belong has now become the social site's fifth most popular group. http://http.dvlabs.com/adcritic/podcastvideos/3min101308.m4v Sun, 12 Oct 2008 17:33:58 -0400 Management & Marketing no 00:04:49 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 10, 2008 NEW YORK (AdAge.com) -- Ask.com, which spent $100 million on its last campaign with little results, is trying its hand at advertising once again. With a new CEO at the helm and a new advertising agency devising the creative, the search engine company has launched a new series of TV spots. Ad Age digital editor Abbey Klaassen sat down with Ask.com's new chief Jim Safka to discuss how this campaign will differ from the previous one. http://http.dvlabs.com/adcritic/podcastvideos/3min101008.m4v Thu, 09 Oct 2008 21:58:45 -0400 Management & Marketing no 00:04:42 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 9, 2008 NEW YORK (AdAge.com) -- Ocean Spray's "Straight From The Bog" ad campaign featuring two country bumpkin cranberry farmers has boosted product sales by double digits, according to senior vice president Kenneth Romanzi. Mr. Romanzi, as well as the two actors who play the hip-deep yokels, are in Manhattan this week for a PR stunt that includes the installation of a temporary cranberry bog in Rockefeller Plaza. http://http.dvlabs.com/adcritic/podcastvideos/3min100908.m4v Wed, 08 Oct 2008 21:03:46 -0400 Management & Marketing no 00:04:53 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 8, 2008 NEW YORK (AdAge.com) -- In an expansion of its business model, Reader's Digest Food & Entertaining Group -- already a giant in the field of food media -- has moved into the symposium business. In a post-event interview, Group president Suzanne Grimes said the recent "Setting the Table" gathering of food media and marketing executives in Manhattan was the start of an ongoing series of such conferences. She also detailed how her print and online publications, which reach 35 million cooking enthusiasts, are benefitting from the bad economy. http://http.dvlabs.com/adcritic/podcastvideos/3min100808.m4v Tue, 07 Oct 2008 19:29:32 -0400 Management & Marketing no 00:04:42 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 7, 2008 NEW YORK (AdAge.com) -- During his three and a half year tenure as the first photographer to serve as the editor of National Geographic, Chris Johns has brought a new vision to the publication. And it works. In a seriously down market, his ad pages and single-copy sales are up significantly. Just named Ad Age's Editor of the Year, Mr. Johns sat down to discuss his strategy for running a successful monthly magazine in an era of instant news. He also detailed the publication's online community-building efforts for consumer photographers. http://http.dvlabs.com/adcritic/podcastvideos/3min100708.m4v Mon, 06 Oct 2008 20:11:06 -0400 Management & Marketing no 00:04:42 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 6, 2008 NEW YORK (AdAge.com) -- Will American consumers leap at the idea of water bottle as fashion accessory, granting it a cache similar to that of an iPod? California companies Kor Water the RKS design believe they will and have spent three years re-inventing the lowly water bottle as a "personal hydration vessel." The sleek Kor One was launched last week after months of being the new darling of the design-oriented blogosphere. Kor CEO Eric Barnes explains his marketing strategy for the new product. http://http.dvlabs.com/adcritic/podcastvideos/3min100608.m4v Fri, 03 Oct 2008 20:52:51 -0400 Management & Marketing no 00:04:39 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 3, 2008 NEW YORK (AdAge.com) -- Strapped for cash, New York City's Metropolitan Transit Authority is now selling advertising space on the exterior of its subway cars. The first buyer is the History Channel which has festooned strings of transit vehicles with promotional messages for the third season of its hit series, "Cities of the Underworld." The MTA estimates the new rolling advertising space will bring in a million dollars more a month. It's offering advertising space on its turnstiles as well. http://http.dvlabs.com/adcritic/podcastvideos/3min100308.m4v Thu, 02 Oct 2008 20:32:58 -0400 Management & Marketing no 00:03:12 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, October 2, 2008 NEW YORK (AdAge.com) -- Despite all the success it has achieved during the last five years, the behavioral targeting business has been plagued by its lack of universally-accepted standards. In a move to alter that, 240 technology, media and marketing companies have signed on to the newly-created Behavioral Targeting Standards Consortium (BTSC). It's advisory committee includes representatives of Revenue Science, Microsoft, Jupiter Research, Barry Diller's Expedia and Hachette Filipacchi's Jumpstart Automotive Media. Interviewed in this program is Revenue Science CEO Jeffrey Hirsch, the new group's chairman. http://http.dvlabs.com/adcritic/podcastvideos/3min100208.m4v Wed, 01 Oct 2008 20:27:08 -0400 Management & Marketing no 00:02:44 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, September 30, 2008 NEW YORK (AdAge.com) -- A marketing research system that studies the emotions expressed by facial muscles has been used to analyze Presidential campaign ads. The system is the subject of the new book, "Face Time," by Dan Hill. Mr. Hill heads Sensory Logic, a consulting firm that has been using "facial coding" methods to study second-by-second consumer reaction to TV commercials. Its clients are normally large marketing corporations. But during the primaries, the company began analyzing audience reaactions to the major candidates' ads. http://http.dvlabs.com/adcritic/podcastvideos/3min093008.m4v Mon, 29 Sep 2008 19:53:32 -0400 Management & Marketing no 00:02:52 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, September 29, 2008 NEW YORK (AdAge.com) -- In late 2006, in response to a challenge from Esquire magazine, David Droga came up with the idea of branding tap water to raise money for UNICEF. Called the Tap Project, it at first involved 300 New York City restaurants which asked patrons to pay a dollar for their tap water. The program then went national and, next year, will go global. Last week, the Advertising Club of New York honored Droga for his work. http://http.dvlabs.com/adcritic/podcastvideos/3min092908.m4v Sat, 27 Sep 2008 21:34:44 -0400 Management & Marketing no 00:02:59 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, September 26, 2008 NEW YORK (AdAge.com) -- The $52 billion acquisition deal that will make Anheuser-Busch part of the Belgium-Brazilian company InBev has a lot of people wondering about their beer. What happens to iconic U.S. brands like Budweiser once Anheuser-Busch is no longer a U.S. company? VP for Brand Management Keith Levy admits there are fears about change and that Budweiser's new advertising campaigns are being carefully tailored to address those concerns. http://http.dvlabs.com/adcritic/podcastvideos/3min092608.m4v Thu, 25 Sep 2008 22:13:57 -0400 Management & Marketing no 00:02:59 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, September 25, 2008 NEW YORK (AdAge.com) -- What a difference two years can make. At the first New York City Council Civil Rights Committee hearing on ad agency diversity hiring practices in 2006, no agency executives deigned to show up. But at the second hearing this week, no less than the new 4As president Nancy Hill led a supplicant coterie of top agency officials into the Council chambers. Their public interaction with Committee Chairman Larry Seabrook was a sweet and sour affair that mirrored the contentious history of the issue. http://http.dvlabs.com/adcritic/podcastvideos/3min092508.m4v Wed, 24 Sep 2008 20:47:11 -0400 Management & Marketing no 00:02:47 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, September 24, 2008 NEW YORK (AdAge.com) -- In a celebration that was as much about architecture as it was about marketing, JetBlue cut the ribbon on Monday at its new, $740 million dollar, 72-acre terminal at New York's JFK Airport. Branded "JetBlue T5," it's the first new terminal built in the U.S. since 9/11. In erecting its futuristic, 26-gate hub alongside TWA's landmark Saarinen terminal, JetBlue is hoping to inject some glamour back into flying. http://http.dvlabs.com/adcritic/podcastvideos/3min092408.m4v Tue, 23 Sep 2008 21:13:53 -0400 Management & Marketing no 00:02:52 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, September 23, 2008 NEW YORK (AdAge.com) -- The fifth annual Advertising Week in New York and the opening session of the United Nations' General Assembly intertwined for a short while on Monday morning. UN Secretary General Ban Ki-moon invited a small group of the ad industry's top executives to UN headquarters for a chat. He wants the world's largest advertising holding companies to assist the UN in mounting a sustained advertising campaign about the dangers of global warming. http://http.dvlabs.com/adcritic/podcastvideos/3min092308.m4v Mon, 22 Sep 2008 21:07:57 -0400 Management & Marketing no 00:02:52 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, September 22, 2008 NEW YORK (AdAge.com) -- Improv Everywhere, a flash mob organization whose dramatic events have drawn high profile attention in New York, has signed its first commercial partnership -- with Yahoo. In one of its happenings earlier this year, more than 200 members of the art group infiltrated rush hour commuter crowds in Grand Central Terminal. And then at precisely the same instant, all 200 froze -- like statues -- for five minutes. As part of the Yahoo sponsorhip deal, Improv Everywhere will be organizing Fall happenings in New York, Toronto, Chicago and San Francisco. http://http.dvlabs.com/adcritic/podcastvideos/3min092208.m4v Sat, 20 Sep 2008 18:43:17 -0400 Management & Marketing no 00:03:00 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, September 19, 2008 NEW YORK (AdAge.com) -- It's a curious fact that in all of its 130 years of operation as a beer giant, the Budweiser brand has never nationally marketed an ale. That changed this week as it rolled out its new Budweiser American Ale brand. Anheuser-Busch VP for Brand Management Keith Levy explains why the brewer believes now is the time to move into a market niche it has long ignored. http://http.dvlabs.com/adcritic/podcastvideos/3min091908.m4v Thu, 18 Sep 2008 20:55:57 -0400 Management & Marketing no 00:03:11 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, September 18, 2008 NEW YORK (AdAge.com) -- America's most powerful buying block is women but today's designers continue to create products aimed at male sensitivities. And that means a lot of female-unfriendly products aren't achieving their full market potential, says Marti Barletta. The author, marketing consultant and CEO of Chicago's TrendSight Group, was a keynote speaker at last week's annual conference of the Industrial Designers Society of America. Addressing a predominantly male audience, she ticked off a list of what ticks off women. http://http.dvlabs.com/adcritic/podcastvideos/3min091808.m4v Wed, 17 Sep 2008 20:54:01 -0400 Management & Marketing no 00:02:59 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, September 17, 2008 NEW YORK (AdAge.com) -- Among the most interesting new technology that promises to dramatically alter the outdoor video advertising business is real-time facial recognition systems. With a scanning device installed on every video screen, they send a constant stream of data back to a central computer. Each unit can "read" passing faces to determine which are actually looking at the ads on that specific screen. They can also estimate the age, sex and level of interest of onlookers. And the systems can provide second-by-second data reports, something like outdoor advertising's version of TV's commercial ratings. http://http.dvlabs.com/adcritic/podcastvideos/3min091708.m4v Wed, 17 Sep 2008 01:55:06 -0400 Management & Marketing no 00:03:10 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age A Video Interview with Bonnie Fuller NEW YORK (AdAge.com) -- Bonnie Fuller, queen of the celebrity gossip magazine niche, recently left her position at American Media to start her own company. In the interim, she's also been writing freelance for both Ad Age and The Huffington Post. In this seven-minute video program, she chats about her rising interest in the millennial women demographic, which, she says, will play an important role in her new business. http://http.dvlabs.com/adcritic/podcastvideos/bonniefuller08.m4v Tue, 16 Sep 2008 19:04:07 -0400 Management & Marketing no 00:06:42 magazines, magazine, publishing, publisher, publishers, print, celebs, celeb, celebrity, tab, tabs, tabloids, celebrities, Bonnie Fuller, millennial, women, woman, female, females Advertising Age 3 Minute Ad Age, September 16, 2008 NEW YORK (AdAge.com) -- Do the creatives at your ad agency really understand mobile phone advertising? While all emerging digital media have their complexities, mobile phone communicaitons can be unusually complicated because of the tangle of incompatible device sizes, proprietary standards and lengthy procedural requirements of all the different carriers. At the same time, the internal logistics of some agencies may effectively prevent creatives from acquiring the most basic materials and information needed to produce effective mobile ad campaigns. http://http.dvlabs.com/adcritic/podcastvideos/3min091608.m4v Mon, 15 Sep 2008 21:43:25 -0400 Management & Marketing no 00:03:02 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: September 15, 2008 NEW YORK (AdAge.com) -- In an unusual cross-promotion that has literally created a house of branded entertainment, Showtime and Metropolitcan Home Magazine teamed up for a designer showcase makeover in a New York brownstone. Each room of the project takes its inspiration from one of six Showtime shows. The show home will be open to the public and the project was filmed to become its own TV program. At the same time, it will also be featured on both media companies' websites. http://http.dvlabs.com/adcritic/podcastvideos/3min091508.m4v Fri, 12 Sep 2008 19:18:53 -0400 Management & Marketing no 00:02:51 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: September 12, 2008 NEW YORK (AdAge.com) -- In its continuing struggle to revitalize the brand and re-ignite sales, Sears is putting new emphasis on its connection to high fashion. For the last four years, it maintained a low-key, peripheral marketing presence at New York Fashion Week in Bryant Park. But this year, the retailer kicked out the jams with its own large expo tent and extensive product line displays. Ad Age retail reporter Natalie Zmuda takes us on a video tour. http://http.dvlabs.com/adcritic/podcastvideos/3min091208.m4v Thu, 11 Sep 2008 21:13:41 -0400 Management & Marketing no 00:03:02 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, September 11, 2008 NEW YORK (AdAge.com) -- Fox's new "Fringe" is a mainstream hit with media buyers. The show, which debuted this week, is a grand serial epic in the tradition of "Lost." It combines large helpings of weird science and wild conspiracy theory with serious FBI work and sexy drama to create an action thriller. Ad Age television editor Brian Steinberg says media buyers are closely watching audience reaction because of Fox's special clutter-busting ad-sales strategy for the show. http://http.dvlabs.com/adcritic/podcastvideos/3min091108.m4v Wed, 10 Sep 2008 21:00:44 -0400 Management & Marketing no 00:02:48 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, September 10, 2008 NEW YORK (AdAge.com) -- Newsstands have never seen anything like Esquire's October edition. Its cover blinks. Meanwhile, its inside cover also features a blinking Ford ad. The digital enhancements are all a part of the Hearst publication's 75th anniversary as well as its attempt to pioneer a new magazine publishing concept. 100,000 of the battery-powered covers were hand-assembled by work crews in China and Mexico. Ad Age visited the Essex, Connecticut, company that managed those global production logistics. http://http.dvlabs.com/adcritic/podcastvideos/3min091008.m4v Tue, 09 Sep 2008 21:19:41 -0400 Management & Marketing no 00:03:03 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, September 9, 2008 NEW YORK (AdAge.com) -- The fact that major TV networks already provide ad agency-like services to clients is a subject of no small concern for the advertising agency business. But the subject is rarely discussed openly. Which is what made author Brian Reich's remarks at a recent New York MIEG breakfast so interesting. He argued that marketers as well as consumers would be better served if TV networks took over the full functions of advertising agencies. http://http.dvlabs.com/adcritic/podcastvideos/3min090908.m4v Mon, 08 Sep 2008 21:49:16 -0400 Management & Marketing no 00:03:12 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, September 8, 2008 NEW YORK (YouTube.com/AdAge) -- The stars of "Entourage" and Virgin chief Richard Branson dueled each other with champagne spray on Friday as they celebrated the co-marketing of a new flight route and a new season of shows. The hit HBO series and airline company co-hosted a splashy PR event in a private hanger at JFK airport. A Virgin plane was repainted as "Entourage Air" for a month of the new flight service from JFK to Las Vegas. The event also marked the first time that the season opener of a major TV series was premiered in-flight. http://http.dvlabs.com/adcritic/podcastvideos/3min090808_2.m4v Mon, 08 Sep 2008 09:33:13 -0400 Management & Marketing no 00:02:51 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, September 5, 2008 NEW YORK (AdAge.com) -- A three-year-old apparel shop in New York's SoHo district is using history stories as a primary fashion marketing tool. Called Operations, the shop is cited by Brand Experience Lab chairman David Polinchock as one of the better examples of a retailer that has successfully infused both its in-store environment as well as its product lines with a rare and engaging sense of authenticity. The staff at Operations is regularly trained in the historical story lines related to every product. http://http.dvlabs.com/adcritic/podcastvideos/3min090508.m4v Thu, 04 Sep 2008 21:42:40 -0400 Management & Marketing no 00:03:15 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, September 4, 2008 NEW YORK (AdAge.com) -- For all its success is spreading networks of screens throughout the public venues of American cities, the outdoor video advertising business is still struggling with the audience measurement issue. Less 20 months ago, the major video network companies formed the Out-of-Home Video Advertising Bureau (OVAB). It's first priority was to develop a credible metrics system. That crash program hopes to release new guidelines later this year. http://http.dvlabs.com/adcritic/podcastvideos/3min090408.m4v Wed, 03 Sep 2008 21:25:33 -0400 Management & Marketing no 00:03:12 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, September 3, 2008 NEW YORK (AdAge.com) -- In an event likely to dramatically alter its business, the outdoor advertising industry begins the preliminary rollout of new audience measurement protocols this month. In development for four years, the new "Eyes On" system uses complex computer modeling and eye-tracking technology to determine how many people actually look at billboards throughout 200 U.S. markets. http://http.dvlabs.com/adcritic/podcastvideos/3min090308.m4v Tue, 02 Sep 2008 20:45:23 -0400 Management & Marketing no 00:03:07 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: September 2, 2008 NEW YORK (AdAge.com) -- The United States Tennis Association is drawing millions of fans to the U.S. Open this year who won?t step foot in Arthur Ashe Stadium. Instead, they will log on to usopen.com, a Web site developed by IBM, post comments to the site?s ?Fanbook,? and download a widget that sends real-time scores to their desktops. The Web site?s interactive tools have given the USTA brand a global reach. http://http.dvlabs.com/adcritic/podcastvideos/3min090208.m4v Mon, 01 Sep 2008 19:15:08 -0400 Management & Marketing no 00:03:02 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 29, 2008 NEW YORK (AdAge.com) -- "The Dark Knight" may have been the king of summer blockbusters, but Burger King ruled the summer kids' meal tie-ins. The chain promoted "Iron Man," "Incredible Hulk" and "Indiana Jones and the Kingdom of the Crystal Skull," and credited the partnerships for its impressive same-store sales this summer. McDonald’s, meanwhile, focused on a “Kung Fu Panda” promotion, building on the success of its “Shrek the Third” promotion last summer. http://http.dvlabs.com/adcritic/podcastvideos/3min082908.m4v Thu, 28 Aug 2008 20:40:30 -0400 Management & Marketing no 00:03:01 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 28, 2008 NEW YORK (AdAge.com) – While Starbucks has cut jobs and stores this year, McDonald’s has been launching regional marketing to roll out its new specialty coffee drinks. In Seattle, the chain zeros in on coffee aficionados with its Web site, unsnobby.com. There, users can stage an intervention for friends who are “addicted to snobby iced espresso.” As Ad Age Food reporter Emily Bryson York explains, it might take more than savings for McDonald’s to convert Seattle’s java elite. http://http.dvlabs.com/adcritic/podcastvideos/3min082808.m4v Wed, 27 Aug 2008 22:26:31 -0400 Management & Marketing no 00:03:12 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 27, 2008 NEW YORK (AdAge.com) -- Big retailers can learn a lot from niche operations when it comes to in-store branding. In this special report, Ad Age retail reporter Natalie Zmuda takes a tour of niche retailers in New York's Soho shopping district with David Pollinchock of the Brand Experience Lab. From the expert staff at the Burton Board Store to the curated jeans at Diesel Denim Gallery, the pair discovers how retailers can make their stores their best advertisement. http://http.dvlabs.com/adcritic/podcastvideos/3min082708.m4v Tue, 26 Aug 2008 21:20:42 -0400 Management & Marketing no 00:03:13 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, August 26, 2008 NEW YORK (AdAge.com) -- In a move that pits the cable network against the broadcast giants, TNT is launching a new original prime-time show next week. "Raising the Bar" is a Steve Bochco crime and justice drama set in the New York public defender's office. Media buyers are worried about the show's chances against the broadcast competition. And Ad Age television editor Brian Steinberg notes that the pilot itself has a number of worrisome flaws. http://http.dvlabs.com/adcritic/podcastvideos/3min082608.m4v Mon, 25 Aug 2008 19:47:00 -0400 Management & Marketing no 00:03:11 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, August 25, 2008 NEW YORK (AdAge.com) -- The drum beat headlines of late has been like a dirge for the marketing industry. Budget cuts, advertising campaign cancellations, broad pullbacks, revenue declines, and even some big marketer bankruptcies. But is it all really that bad for marketers, media and agencies? Ad Age editor Jonah Bloom offers his overview of a situation that's got a lot of people worried. http://http.dvlabs.com/adcritic/podcastvideos/3min082508.m4v Fri, 22 Aug 2008 19:32:02 -0400 Management & Marketing no 00:03:04 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, August 22, 2008 NEW YORK (AdAge.com) -- Diamond-studded versions of its PowerShot camera worth $12,000 apiece are the pivot of Canon USA's new promotion with sexy tennis star Maria Sharapova. Ms. Sharapova's dog, Dolce, also stars in a new TV spot that will air throughout the U.S. Open Tennis tournament that kicks off Monday. The injured tennis star won't be on the court for the tournament but she nevertheless pulled large crowds to the domed photography center Canon set up at New York's South Street Seaport this week. http://http.dvlabs.com/adcritic/podcastvideos/3min082208.m4v Thu, 21 Aug 2008 20:04:24 -0400 Management & Marketing no 00:03:09 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, August 21, 2008 NEW YORK (AdAge.com) -- "American Idol" star Sanjaya Malakar stars in Nationwide Insurance's new television spot. The 19-year-old Malakar, who was the most controversial contestant to ever appear on "Idol," follows celebrities such as MC Hammer, Fabio and Keven Federline into the Nationwide "Life Comes at You Fast" campaign. He stopped by Advertising Age's New York newsroom yesterday to drop off a copy of the new ad, which breaks today, and talk about the experience of filming it in India. http://http.dvlabs.com/adcritic/podcastvideos/3min082108.m4v Wed, 20 Aug 2008 19:47:21 -0400 Management & Marketing no 00:03:04 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, August 20, 2008 NEW YORK (AdAge.com) -- Walking in the shoes of your consumers is the key to keeping products moving during a recession, says Kraft Foods CMO Mary Beth West. Speaking at Ad Age's annual Women to Watch luncheon, the marketing chief at America's largest food company emphasized the importance of understanding an economic downturn from the point of view of the cash-strapped shoppers. And she explained how Kraft is using that data to adjust its marketing strategies. http://http.dvlabs.com/adcritic/podcastvideos/3min082008.m4v Tue, 19 Aug 2008 17:44:36 -0400 Management & Marketing no 00:03:08 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, August 19, 2008 NEW YORK (AdAge.com) -- Recruiting and retaining talent remains the single biggest problem of the U.S. advertising industry, according to American Association of Advertising Agencies President-CEO Nancy Hill. Speaking at the Ad Age Women to Watch luncheon, she lamented the fact that the industry is held in such low esteem by the general public. Two other Women to Watch -- Arnold Worldwide president Pam Hamlin and Cookie magazine publisher Carolyn Kremins also comment. http://http.dvlabs.com/adcritic/podcastvideos/3min081908.m4v Mon, 18 Aug 2008 19:01:59 -0400 Management & Marketing no 00:03:16 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, August 18, 2008 NEW YORK (AdAge.com) -- Finding ways to turn movie theaters into interactive social media venues is a major project at New York's Brand Experience Lab. In this interview, lab chairman David Polinchock details experiments which turned crowds of 300 solitary movie goers into coherent teams using body movements in unison to control digital elements on the big screen. This new field of "audience games" hopes to provide marketers with an entirely new way of engaging consumers in brand-oriented digital play prior to the start of the main feature. http://http.dvlabs.com/adcritic/podcastvideos/3min081808.m4v Fri, 15 Aug 2008 19:58:37 -0400 Management & Marketing no 00:03:07 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age, August 15, 2008 NEW YORK (AdAge.com) -- While they're only one part of the larger campaign launching HBO's "True Blood," viral promotions by New York's Campfire agency for the vampire series are a real stand out. Among other things, a message written in ancient language symbols was mailed to prominent bloggers and science fiction geeks known to be interested in vampires. When a few with language degrees cracked the code, they found an address for a vampire website. It was all blood and deliciously engaging fiction from there on. http://http.dvlabs.com/adcritic/podcastvideos/3min081508.m4v Thu, 14 Aug 2008 20:34:24 -0400 Management & Marketing no 00:03:10 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 14, 2008 NEW YORK (AdAge.com) -- Former basketball superstar Magic Johnson is a big player in the marketing world. His company holdings include AMC movie theaters, more than 100 Starbucks, 31 Burger Kings, a string of health clubs, a percentage of the Los Angeles Lakers and widesprad real estate interests. At the recent Madison & Vine conference, he spoke of his evolution as a brand, as well as the scandals that have recently wracked the sports world. http://http.dvlabs.com/adcritic/podcastvideos/3min081408.m4v Wed, 13 Aug 2008 21:29:39 -0400 Management & Marketing no 00:02:52 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 13, 2008 NEW YORK (AdAge.com) -- Advertising isn't usually associated with feats of physical daring do, but aerial advertising can be the exception. The pilots who fly banners attached to single engine planes face a number of daily challenges. The banner pickup procedure, for instance, requires a dive bomb run at the ground to "hook" the flexible billboards before streaking skyward again to pull them aloft. And pilots tow some pretty weird commercial messages above the beaches -- like a 120-foot-long, 3-dimensional Sheik brand condom. http://http.dvlabs.com/adcritic/podcastvideos/3min081308.m4v Tue, 12 Aug 2008 19:28:27 -0400 Management & Marketing no 00:03:10 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 12, 2008 NEW YORK (AdAge.com) -- The summer business of flying aerial advertising banners over the beaches is booming. In this first of a two-part report, we see how the revenues of Van Wagner Outdoor's aerial divison continue to grow despite the economic slowdown throughout the rest of the ad industry. At the same time, what was once a seashore business has been moving heavily inland over the last few years to focus on the sprawling tailgate parties at football games and NASCAR events. http://http.dvlabs.com/adcritic/podcastvideos/3min081208.m4v Mon, 11 Aug 2008 21:46:30 -0400 Management & Marketing no 00:03:22 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 11, 2008 NEW YORK (AdAge.com) -- UrbanDaddy is an e-mail newsletter that's surprising for a number of reasons, not the least of which is that it's only available by invitation. And yet, it has signed up 300,000 young lawyers, bankers and brokers and now puts out editions in five cities. It's successful strategy is also noteworthy because of its Web 1.0 simplicity and a dogged determination to build a brand that speaks with a singular voice of journalistic authority. No blogs or UGC here. It's also signed on a blue-chip list of advertisers including Sony, Samsung, American Express, Belvedere Vodka, Ralph Lauren and Hugo Boss. http://http.dvlabs.com/adcritic/podcastvideos/3min081108.m4v Fri, 08 Aug 2008 22:24:20 -0400 Management & Marketing no 00:02:54 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 8, 2008 NEW YORK (AdAge.com) -- Gallivanting through the streets as well as down the runways in Manhattan's Espace hall, the annual National Underwear day was a celebration of sex, skin and skivvies this week. Organized six years ago by Freshpair.com, an online underwear retailer, the promotion has evolved from a simple pr stunt into a mainstream fashion event. Where else would we have learned that sales of men's bikini briefs increased by 12% last year? http://http.dvlabs.com/adcritic/podcastvideos/3min080808.m4v Thu, 07 Aug 2008 19:24:15 -0400 Management & Marketing no 00:03:10 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 7, 2008 NEW YORK (AdAge.com) -- Marketing products to a demographic that hates you is not a particularly effective business strategy. But that's what many U.S. marketers face in and around the Arab world. And the situaiton is only likely to get worse unless something dramatic happens to change it. In this second part of our report on the issue, Keith Reinhard, president of Business for Diplomatic Action, details the scope of the problem and what U.S. companies can do to help. http://http.dvlabs.com/adcritic/podcastvideos/3min080708.m4v Wed, 06 Aug 2008 21:46:18 -0400 Management & Marketing no 00:03:14 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 6, 2008 NEW YORK (AdAge.com) -- Stoked by international discontent with the war in Iraq, Brand America's international image is at its lowest ebb in recent memory, according to Keith Reinhard. Chairman emeritus of DDB Worldwide and one of the century's most influential ad men, Reinhard is also the president of Business for Diplomatic Action, an organization working to change global perceptions about the U.S. This frank discussion comes as BDA finishes up a month of meetings with business leaders and PR authorities in Washington, New York and Los Angeles. http://http.dvlabs.com/adcritic/podcastvideos/3min080608.m4v Tue, 05 Aug 2008 21:55:24 -0400 Management & Marketing no 00:03:12 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 5, 2008 NEW YORK (AdAge.com) -- Those elevator screens your can't avoid on your trek to and from the office are about to start following you back to your desk. Gannett Captivate system, which reaches about 2.6 million riders daily, has launched seven blogs and is revamping its website to work in tandem with its elevator screens. The goal of the project is to make the elevator network capable of interacting with its viewers. http://http.dvlabs.com/adcritic/podcastvideos/3min080508.m4v Mon, 04 Aug 2008 21:56:58 -0400 Management & Marketing no 00:03:10 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 4, 2008 NEW YORK (AdAge.com) -- Ted Allen, whose roles on Queer Eye for the Straight Guy and Top Chief have made him a world famous foodie, launched his latest show on the Food Network last week: Food Detectives. Ad Age media reporter Andrew Hampp went on the Screen Gems Studios set to interview Allen as he taped the show's next episode. The Food Network and Popular Science magazine have teamed for the first time to do the science-based program. http://http.dvlabs.com/adcritic/podcastvideos/3min080408.m4v Fri, 01 Aug 2008 20:17:59 -0400 Management & Marketing no 00:03:07 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: August 1, 2008 NEW YORK (AdAge.com) -- "Martha's Circle," the ad network that enables Martha Stewart Living Omnimedia to place clients' ads across a broad swath of websites beyond its own, is helping to redefine the very concept of an online magazine. In this panel discussion, IAB CEO Randy Rothenberg expressed surprise at the sorts of tiny personal websites that actually make up much of Martha's Circle. MSLO president for media Wenda Harris Millard responds. http://http.dvlabs.com/adcritic/podcastvideos/3min080108.m4v Thu, 31 Jul 2008 20:16:18 -0400 Management & Marketing no 00:03:10 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 31, 2008 NEW YORK (AdAge.com) -- The declining state of investigation reporting in American newspapers and other traditional media worries Google CEO Eric Schmidt. In his stage appearance at the recent Ad Age Madison & Vine conference, he surprised many with his lament that investigative journalism was fading along with the newspaper industry that once championed it. He cited consistently thin journalism from the long war in Iraq as proof of the problem. http://http.dvlabs.com/adcritic/podcastvideos/3min073108.m4v Wed, 30 Jul 2008 19:11:18 -0400 Management & Marketing no 00:03:10 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 30, 2008 NEW YORK (AdAge.com) -- Although he was originally booked to discuss digital entertainment strategies at Ad Age's recent Madison & Vine conference, the first subject Google chairman-CEO Eric Schmidt lit into was Atlantic magazine. The August edition was fronted by a headline screaming the question "Is Google Making Us Stoopid?" Schmidt also discussed the curious new technique Google hopes to use in its fight against copyright infringement. http://http.dvlabs.com/adcritic/podcastvideos/3min073008.m4v Tue, 29 Jul 2008 20:58:56 -0400 Management & Marketing no 00:03:10 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 29, 2008 NEW YORK (AdAge.com) -- In it's latest advertising venture, the City of New York has installed a passenger balloon ride in Central Park. The helium-balloon venture charges riders $25 to go aloft and is also selling advertising space on the side of its gas bag. Set up by the Civic Entertainment Group, the balloon ride is a part of the park's 150th anniversary. Ad Age sent reporter Andrew Hampp, who is afraid of heights, to cover the launch. http://http.dvlabs.com/adcritic/podcastvideos/3min072908.m4v Mon, 28 Jul 2008 20:21:02 -0400 Management & Marketing no 00:03:14 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 28, 2008 NEW YORK (AdAge.com) -- NewsCorp's MySpace, which was recently eclipsed by Facebook as the world's largest social network, is massively expanding its music services. In this video interview, MySpace COO Amit Kapur details the new move that will make the social site a more attractive to bands, fans and music marketing companies. http://http.dvlabs.com/adcritic/podcastvideos/3min072808.m4v Fri, 25 Jul 2008 18:22:07 -0400 Management & Marketing no 00:03:09 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 25, 2008 NEW YORK (AdAge.com) -- In the latest move of a five year publicity war against the brand, PETA launched a transvestite and a Manhattan billboard against KFC this week. It's located near the heavily-trafficked Holland tunnel entrance. And it includes the image of Lady Bunny and a KFC bucket hung with the head of a dead chicken. A local celebrity, Ms. Bunny is a nightclub DJ, event promoter and emcee of the annual Wigstock drag queen festival in New York's West Village. http://http.dvlabs.com/adcritic/podcastvideos/3min072508.m4v Thu, 24 Jul 2008 18:57:16 -0400 Management & Marketing no 00:03:22 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 24, 2008 NEW YORK (AdAge.com) -- As Hollywood continues to buzz over the Google deal that makes top TV writer Seth Macfarlane an internet producer, Ad Age digital editor Abbey Klaassen caught up with "Sex and the City" creator Darren Star for his take on the debate. He doesn't see first-run television programs migrating to the web in a similar fashion and doubts there is enough advertising money online to support the launch of high-quality, hour-long TV dramas there. He also discusses his surprising attitudes about product placement. http://http.dvlabs.com/adcritic/podcastvideos/3min072408.m4v Wed, 23 Jul 2008 22:26:05 -0400 Management & Marketing no 00:03:09 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 23, 2008 NEW YORK (AdAge.com) -- As magazine publishers struggle to build out their website advertising capabilities on the massive scale demanded by big advertisers, they are turning to ad networks and exchanges to buy online audience. This is the second installment of a report from the Contextweb ADSDAQ panel discussion about the controversial world of the internet's increasingly powerful audience brokers. http://http.dvlabs.com/adcritic/podcastvideos/3min072308.m4v Tue, 22 Jul 2008 20:09:57 -0400 Management & Marketing no 00:03:12 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 22, 2008 NEW YORK (AdAge.com) -- Are ad networks and exchanges the friend or foe of traditional magazine companies? That was a key questions being debated at a Manhattan Yale Club panel discussion organized by Context Web's Adsdaq. IAB president Randy Rothenberg, who moderated the event, emphasized that the controversies surrounding the issues of ad networks and exchanges had long been relegated to the backroom of mainstream media companies. But the size, power and potential of ad networks is now forcing it into the open. http://http.dvlabs.com/adcritic/podcastvideos/3min072208.m4v Mon, 21 Jul 2008 20:25:53 -0400 Management & Marketing no 00:03:18 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 21, 2008 NEW YORK (AdAge.com) -- The naming-rights for the new Giants/Jets stadium that will open in New Jersey's Meadowlands complex in 2010 could cost some big marketer nearly $1 billion, according to Casey Wasserman. In an appearance at last week's Madison & Vine conference in Hollywood, the CEO of Wasserman Media Group, which has the contract to sell the rights, explained why the sponsorship deal will go for an all-time record price. Until now the highest price ever paid for stadium naming rights was a reported $400 million. http://http.dvlabs.com/adcritic/podcastvideos/3min072108.m4v Fri, 18 Jul 2008 19:00:49 -0400 Management & Marketing no 00:03:20 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 18, 2008 NEW YORK (AdAge.com) -- It was as strange a sight as one could imagine: Liberal internet publisher Arianna Huffington standing on the stage of the Beverly Hills Hotel describing the marketing tactics John McCain should use in his quest to defeat Barack Obama. The surreal performance was part of a larger session at this week's Advertising Age Madison & Vine conference which explored the campaign advertising strategies of the presidential candidates. http://http.dvlabs.com/adcritic/podcastvideos/3min071808.m4v Thu, 17 Jul 2008 20:40:20 -0400 Management & Marketing no 00:03:03 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 17, 2008 NEW YORK (AdAge.com) -- Seth MacFarlane, the country's highest paid TV series creator, says his new content deal with Google is so complicated, even he doesn't really understand it all. Ad Age Los Angeles bureau chief Claude Brodesser-Akner caught up with the megastar director at the Televisions Critics Association Summer Press Tour in Beverly Hills. The landmark agreement turns MacFarlane into an Internet producer at the same time it transforms Google into an original entertainment content player with massive global distribution capabilities. http://http.dvlabs.com/adcritic/podcastvideos/3min071708.m4v Thu, 17 Jul 2008 01:28:58 -0400 Management & Marketing no 00:03:03 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 16, 2008 NEW YORK (AdAge.com) -- Corporate marketing chiefs rarely admit that their company has fallen behind its competitors in a field it pioneered. But that's what Doug Palladini, marketing VP of the half-a-billion dollar a year Vans, Inc., did at this week's Associaton of National Advertisers' Marketing Accountability Conference. In other news, Sobe last night debuted a follow-up to its Super Bowl spot that had supermodel Naomi Campbell dancing with lizards. And, State Farm erects a mini Yankee Stadium in Times Square. http://http.dvlabs.com/adcritic/podcastvideos/3min071608.m4v Tue, 15 Jul 2008 21:36:59 -0400 Management & Marketing no 00:03:15 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 15, 2008 NEW YORK (AdAge.com) -- Although AMC's hit "Mad Men" show portrays its advertising era as one of total male dominance, the truth is there WERE powerful women in real agencies back then. This fact is one of the core themes of The One Club's extensive new exhibit at the Science, Industry and Business facility of the New York Public Library. Entitled "The Real Men & Women of Madison Avenue," the show focuses on the individuals who actually created some of the century's most iconic and industry-changing ad works. http://http.dvlabs.com/adcritic/podcastvideos/3min071508.m4v Mon, 14 Jul 2008 20:36:27 -0400 Management & Marketing no 00:03:22 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 14, 2008 NEW YORK (AdAge.com) -- Turning three sides of a 25-story building into a coordinated animation display, the world's largest digital sign is nearing completion in Times Square. Commissioned by Walgreens, it wraps One Times Square, the famed building from which the New Year's Eve ball drops. Its 23 synchornized digital screens dwarf those of the nearby Thomson-Reuters sign which has only 11 such units. The designers are determined to push the competitive advertising environment of Times Square to a whole new level. http://http.dvlabs.com/adcritic/podcastvideos/3min071408.m4v Fri, 11 Jul 2008 19:29:18 -0400 Management & Marketing no 00:03:16 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 11, 2008 NEW YORK (AdAge.com) -- Although hyping the advertising potential of HDTV is all the rage across the sales side of televisiondom, more than a few big markters have yet to be convinced. In fact, one of the biggest -- Unilever -- is quite unexcited about the whole thing. And that's no small issue, given that the package goods giant buys $2.2 billion worth of U.S. advertising each year. In other news, ABC's sales chief is not happy with talk about programming commercials according to their performance. And, some big rock stars have launched their own lines of coffee, which we put to the taste test. http://http.dvlabs.com/adcritic/podcastvideos/3min071108.m4v Thu, 10 Jul 2008 22:44:51 -0400 Management & Marketing no 00:03:24 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 10, 2008 NEW YORK (AdAge.com) -- Of the sixteen ad agencies that were forced to sign diversity hiring agreements with the New York Commission on Human Rights in 2006, only two sent representatives to the latest progress meeting this week. Ad Age Feature and Blogs editor Ken Wheaton was a member of the tiny audience at that gathering. He wonders aloud how companies that are such experts in creating and nuturing corporate images can so neglect their own when it comes to racial diversity. http://http.dvlabs.com/adcritic/podcastvideos/3min071008.m4v Wed, 09 Jul 2008 20:29:23 -0400 Management & Marketing no 00:03:09 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 9, 2008 NEW YORK (AdAge.com) -- Should Google submit the protocols of its new TV Ads system's audience measurement functions to the Media Rating Council for accreditation? That seemingly mundane question sparked an intense exchange beween Google TV Ads product manager Keval Desai and Clear Channel EVP for global research Tony Jarvis. See the video of their verbal clash at the recent Advertising Research Federation's Audience Measurement 3.0 conference. http://http.dvlabs.com/adcritic/podcastvideos/3min070908.m4v Tue, 08 Jul 2008 21:00:18 -0400 Management & Marketing no 00:03:18 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 8, 2008 NEW YORK (AdAge.com) -- The average age of U.S. heads of households is now just shy of 50 years old and that's a startling statistic with serious implications for big brands says Peter Francese in a special Ad Age report. He's the founder of American Demographics magazine and a demographic trends analyst at Ogilvy & Mather. In other news in this 3 Minute Ad Age, a new Victoria's Secret marketing campaign targets college campuses. And Activision's "Guitar Hero" franchise is changing the way music is marketed. http://http.dvlabs.com/adcritic/podcastvideos/3min070808.m4v Mon, 07 Jul 2008 22:13:09 -0400 Management & Marketing no 00:02:39 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 7, 2008 NEW YORK (AdAge.com) -- In a continuing look at interactive outdoor advertising, 3 Minute Ad Age goes behind the glass with Monster Media. The four-year-old Orlando company's computer-controlled, rear-projected animations and video displays are now among the country's largest and most physically engaging forms of street-level advertising. Monster also works closely with JCDecaux and CBS Outdoor on interactive airport signs that respond to pedestrians like huge video game screens. http://http.dvlabs.com/adcritic/podcastvideos/3min070708.m4v Thu, 03 Jul 2008 18:09:46 -0400 Management & Marketing no 00:03:05 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 3, 2008 NEW YORK (AdAge.com) -- This week's first international conference on scent marketing drew attendees from 20 countries to the New York Mariott Marquis. And the Scent World Conference also showcased an amazing array of technologies for dispensing, embedding and transmitting smells in spaces as small as supermarket product packages and as large as entire sports stadiums. Author and keynote speaker C. Russell Brumfield declared that scent delivery systems have become a medium in their own right. http://http.dvlabs.com/adcritic/podcastvideos/3min070308.m4v Wed, 02 Jul 2008 19:41:05 -0400 Management & Marketing no 00:03:14 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 2, 2008 NEW YORK (AdAge.com) -- The dismantling of management training programs during the 1980s is one of the reasons so few women have achieved C-level executive status in today's ad agencies, according to Gotham agency president Sheri Baron. Speaking at the Advertising Club's "Feminine Mystique" luncheon, she also called for greater industry effort to help female agency workers achieve a healthier balance between their professional and family lives. http://http.dvlabs.com/adcritic/podcastvideos/3min070208.m4v Tue, 01 Jul 2008 21:11:32 -0400 Management & Marketing no 00:03:13 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: July 1, 2008 NEW YORK (AdAge.com) -- Some common traits of women in advertising, marketing and media companies cause them to inadvertently shortchange their own careers, according to speakers at the Advertising Club's "Feminine Mystique" luncheon last week. Including in those participating in the panel at the New York Athletic Club were Perry Yeatman, SVP for Corporate Affairs at Kraft Foods; Trudy Hardy, Marketing Manager of Mini USA; and Becky Quick, co-anchor of CNBC's "Squawk Box" show. http://http.dvlabs.com/adcritic/podcastvideos/3min070108.m4v Mon, 30 Jun 2008 19:08:38 -0400 Management & Marketing no 00:03:09 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 30, 2008 NEW YORK (AdAge.com) -- As marketers and media buyers scramble for more street-level advertising space in big cities, stores windows are emerging as a new kind of billboard business. Store operators and building owners are going for the idea because it turns underused window space into cash. A growing number of marketers like it because new technology can make window advertisments three-dimensional and interactive -- and more likely to directly engage pedestrians. http://http.dvlabs.com/adcritic/podcastvideos/3min063008.m4v Sun, 29 Jun 2008 15:58:52 -0400 Management & Marketing no 00:03:11 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 27, 2008 NEW YORK (AdAge.com) -- Historically, it's been a general truth that even lower-end consumers doggedly hang on to their cable TV service in times of economic stress. Even severe economic stress. They routinely cut back on heat and food as they continue to pay for that nightly signal at the other end of their remote control. But new study findings suggest that may be changing in an era when so much video is becoming available online. http://http.dvlabs.com/adcritic/podcastvideos/3min062708.m4v Thu, 26 Jun 2008 20:55:25 -0400 Management & Marketing no 00:03:11 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 26, 2008 NEW YORK (AdAge.com) -- The world's watch makers may be in trouble as teenagers increasingly look to their mobile phones -- rather than their wrists -- to tell time. That's one of the surprising discoveries of an ongoing study of how digital technology is changing consumer behavior around the world. Jeffrey Cole of the Center for the Digital Future at the University of Southern California Annenberg School appeared at the Advertising Research Foundation's Audience Measurement 3.0 Conference in New York this week. http://http.dvlabs.com/adcritic/podcastvideos/3min062608.m4v Wed, 25 Jun 2008 20:32:15 -0400 Management & Marketing no 00:03:12 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Paul Guyardo Discusses Life in a Superheated Ad Category NEW YORK (AdAge.com) -- DirecTV CMO Paul Guyardo credits a system of executive suite accountability metrics for long tenure in his most high-profile jobs. That includes his current position as well as the eight years he spent ad EVP of marketing at Barry Diller's Home Shopping Network. DirecTV is the country's largest broadcast satellite provider, ahead of the number two Dish Network. It's also locked in a ferocious marketing battle with Comcast and other cable providers over the issue of which service offers the most HD channels. http://http.dvlabs.com/adcritic/podcastvideos/cmo_guyardo.m4v Wed, 25 Jun 2008 09:21:41 -0400 Management & Marketing no 00:08:58 Advertising Age 3 Minute Ad Age: June 25, 2008 NEW YORK (AdAge.com) -- Del Monte's Meow Mix is getting into the branded entertainment business with a TV game show that offers the winner $1 million dollars. The show, called "Meow Mix Think Like a Cat Game Show," pits teams of human contestants and their cats against each other. This week's contestant audition in New York -- the first in an eight-city tour -- had cat owners lining up around the block. In other news in this 3 Minute Ad Age, Bravo's "Shear Genius 2" hosts a salon chair design contest. And, IKEA uses in-the-box techniques for out-of-the-box results. http://http.dvlabs.com/adcritic/podcastvideos/3min062508.m4v Tue, 24 Jun 2008 21:03:59 -0400 Management & Marketing no 00:03:17 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 24, 2008 NEW YORK (AdAge.com) -- Appearing at the Promax/BDA conference last week, Rick Haskin, CMO of The CW, defended his network's use of a controversial "OMFG" promotion for the new season of its "Gossip Girl" show. He said the CW decided to use the F-word reference in its advertising because its viewers frequently used the same term in their own personal conversations. The panel of TV CMOs also discussed the pros and cons of using of "snipes," or lower-third graphic promotions for in-house content, as advertising space. http://http.dvlabs.com/adcritic/podcastvideos/3min062408.m4v Mon, 23 Jun 2008 19:15:57 -0400 Management & Marketing no 00:03:22 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 23, 2008 NEW YORK (AdAge.com) -- Cannes, France, was not the only advertising awards show last week. Halfway around the world from there -- at Coney Island's renowned beachfront Cha Cha Cafe -- the second annual Wrath of Cannes advertising awards ceremony took place on Thursday. Attended by about a hundred young creatives, it awarded a real trophy as well as a prize bicycle. The grand prize winner was VirtualDrinkingBuddy.com, a work by Rob Wenger that is part of a larger digital ad campaign for The Knot Irish whiskey. http://http.dvlabs.com/adcritic/podcastvideos/3min062308.m4v Fri, 20 Jun 2008 21:12:15 -0400 Management & Marketing no 00:03:08 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 20, 2008 CANNES, France (AdAge.com) -- A widely held perception among attendees at this year's Cannes Lions International Advertising Festival is that creative work from U.S. agencies is just not up to the highest standards of the contest. In his report from Cannes, Ad Age Editor Jonah Bloom looks at the nationalistic aspects of the event as well as some of the latest award winners and top contenders for the big prizes that are the festival's climax. http://http.dvlabs.com/adcritic/podcastvideos/3min062008.m4v Thu, 19 Jun 2008 21:39:40 -0400 Management & Marketing no 00:03:05 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 19, 2008 CANNES, France (AdAge.com) -- Reporting from the beach at Cannes, Ad Age Editor Jonah Bloom explains why some Americans with $3,000 hotel bills but no showers are a bit cranky about the whole thing. Meanwhile, HBO's "Voyeur" victories raise the issue of how the festival's rigid category system no longer fits the reality of today's actual advertising work and goals. But beyond that controversy, there are other reasons that the Lions event remains one of the international industry's most important gathering. http://http.dvlabs.com/adcritic/podcastvideos/3min061908.m4v Wed, 18 Jun 2008 21:03:28 -0400 Management & Marketing no 00:03:13 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Blogger Joseph Jaffe Lambasts Sprint, Sony, T-Mobile, Target and Starbucks NEW YORK (AdAge.com) -- Nothing aggravates blogger Joseph Jaffe more than marketers who employ fakery, manipulation and heavy-handed lawyers in their social media interactions with consumers. Author of the books "Life After the 30-Second Spot" and "Join the Conversation," Jaffe is the head of the marketing consulting company Crayon. He also runs the JaffeJuice blog that is number 26 on Ad Age's Power 150 ranking of the top media and marketing blogs. This video contains eight minutes of his remarks at the recent Association of National Advertisers' Integrated Marketing Conference. http://http.dvlabs.com/adcritic/podcastvideos/jaffe_08.m4v Tue, 17 Jun 2008 21:38:27 -0400 Management & Marketing no 00:09:29 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 18, 2008 NEW YORK (AdAge.com) -- The dynamics of online video distribution, which are already confusing to many in the marketing and media industry, are suddenly becoming even more so because of the explosion of social media networks and tools such as widgets. In effect, these allow video to be placed into the viral wind and randomly blown across all of cyberspace. It's a distribution method causing increasing angst among marketers and their agencies. In other news in this 3 Minute Ad Age, in-cinema advertising is experiencing a boom. And, big pharmaceuticals have agreed to curb some drug advertising. http://http.dvlabs.com/adcritic/podcastvideos/3min061808.m4v Tue, 17 Jun 2008 21:14:30 -0400 Management & Marketing no 00:03:12 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 17, 2008 NEW YORK (AdAge.com) -- As founding partner of Velocity Interactive Group, former AOL chairman and CEO Jonathan Miller has become very involved in the "mashing" of online video ads. At yesterday's OMMA video conference, he cited the exploding traffic of Velocity's Mixercast.com. It allows users to legally mash -- or mix together -- parts of various marketers' video commercials and other media content. In other news in this 3 Minute Ad Age, video from a high-flying Red Bull public relations stunt. And, eBay closes down its failed Media Marketplace. http://http.dvlabs.com/adcritic/podcastvideos/3min061708.m4v Mon, 16 Jun 2008 20:08:52 -0400 Management & Marketing no 00:03:22 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 16, 2008 NEW YORK (AdAge.com) -- As the advertising industry takes wing to converge on the South of France this week, Ad Age editor Jonah Bloom sits down to talk about the latest trends in and around the Cannes Lions International Advertising Festival. The event, which is the world's largest annual gathering of advertising executives, has gone through a lot of changes in recent years and in many ways serves as a barometer for the global business. http://http.dvlabs.com/adcritic/podcastvideos/3min061608.m4v Fri, 13 Jun 2008 21:54:39 -0400 Management & Marketing no 00:03:14 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 13, 2008 NEW YORK (AdAge.com) -- This week's Ad Age Green Conference was as much about wording nuance as it was about the actual green marketing techniques of big marketers and their agencies. Laura Bowling spoke of Conservation International's effort to determine which "green" words and concepts resonated most effectively with consumers. In other news in this 3 Minute Ad Age, ad spending remained flat during the first quarter. http://http.dvlabs.com/adcritic/podcastvideos/3min061308.m4v Thu, 12 Jun 2008 21:28:23 -0400 Management & Marketing no 00:03:11 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 12, 2008 NEW YORK (AdAge.com) -- Will the departure of Susan Lyne as president-CEO of Martha Stewart Living Omnimedia mean big changes for the company? Ad Age media reporter Nat Ives assesses Ms. Lyne's impact and the implications of her leaving. In other news in this 3 Minute Ad Age, General Motors prepares a TV ad to distance itself from the oil industry. And, as its U.S. sales and consumer interest continue to plummet, GM may dump its Hummer brand. http://http.dvlabs.com/adcritic/podcastvideos/3min061208.m4v Wed, 11 Jun 2008 21:22:04 -0400 Management & Marketing no 00:03:04 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 11, 2008 NEW YORK (AdAge.com) -- What's the carbon footprint of a banner on your website or your website itself? That was one of the intriquing questions raised at yesterday's annual Advertising Age Green Conference. New systems can calculate the amount of CO2 generated by the electric supply chain that supports the digital communications systems of ad agencies, media companies and marketers. And that data may have long-term fiscal and logistical implications for all involved. http://http.dvlabs.com/adcritic/podcastvideos/3min061108.m4v Tue, 10 Jun 2008 21:07:12 -0400 Management & Marketing no 00:03:07 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 10, 2008 NEW YORK (AdAge.com) -- Should ALL marketers have a mobile marketing strategy? The question was a matter of debate at last week's New York Media Information Exchange Group breakfast panel. The event also spotlighted some of the industry's younger, more mobile-savvy voices. They asked if there even will BE a "mobile" category in the near future or if that activity will simply merged into overall consumer environment of digital connectivity. http://http.dvlabs.com/adcritic/podcastvideos/3min061008.m4v Mon, 09 Jun 2008 20:58:31 -0400 Management & Marketing no 00:03:19 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 9, 2008 NEW YORK (AdAge.com) -- Last week's "Future of Media" panel at NYU provided a rare insight into Newsweek's social media shortcomings. Senior staff writer Johnnie Roberts discussed the frustrations of the publication's top executives. In other news in this 3 Minute Ad Age, FiRE Advertainment in Miami has created a Hispanic branded entertainment fantasy that has come true. And, Diageo's Johnnie Walker Blue brand set up shop in Grand Central Terminal to promote it's $200-a-bottle whiskey with custom engraved bottles. http://http.dvlabs.com/adcritic/podcastvideos/3min060908.m4v Fri, 06 Jun 2008 20:07:06 -0400 Management & Marketing no 00:03:14 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 6, 2008 NEW YORK (AdAge.com) -- In her interview with Ad Age editor Jonah Bloom at the Advertising 2.0 conference, Yahoo president Sue Decker refutted those marketing executives who characterize the internet as a transactional venue that won't support brand building well. She also discussed the deal that makes Yahoo a seller of advertising space on Wal-Mart's website. In other news in this 3 Minute Ad Age, Nintendo's WII campaign won the Grand Effie Award for the most effective advertising of the year. http://http.dvlabs.com/adcritic/podcastvideos/3min060608.m4v Thu, 05 Jun 2008 21:34:35 -0400 Management & Marketing no 00:03:15 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 5, 2008 NEW YORK (AdAge.com) -- The huge advertising deal between Yahoo and Wal-Mart announced yesterday by Yahoo president Sue Decker further blurs the line between publishing and retailing. In other news in this 3 Minute Ad Age, a Women's Entertainment Network TV producer provides new insights into the internal network battles over the digitial distribution of TV content. And, the role Steven Spielberg played in the creation of New York's Internet Week marketing effort. http://http.dvlabs.com/adcritic/podcastvideos/3min060508.m4v Wed, 04 Jun 2008 20:26:29 -0400 Management & Marketing no 00:03:13 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age DDB's Keith Reinhard Reflects on a Changing Industry NEW YORK (AdAge.com) -- In this eight-minute interview with Ad Age Editor-in-Chief Rance Crain, DDB Chairman Emeritus Keith Reinhard contemplates the ways creatives and CEOs go wrong in today's rapidly changing marketing industry. The tendency of many young creatives, he says, is to veer into the "weird" rather than the "relevant" in advertising ideas. He also notes that many CEOs hurt their brand by failing to be its ultimate steward in an age of revolving door CMOs. This is the second in a three-part video interviw series with one of the ad industry's most influential figures. http://http.dvlabs.com/adcritic/podcastvideos/rance_reinhard02.m4v Wed, 04 Jun 2008 10:14:27 -0400 Management & Marketing no 00:07:55 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 4, 2008 NEW YORK (AdAge.com) -- To promote its fifth season of "Bridezillas," the Women's Entertainment Network staged a giant cake climbing race in Times Square yesterday. Decked out in crash helmets and wedding dresses, competitors scrambled up a ten-foot-high ramp surfaced with layer cake and thick frosting in an effort to win the $25,000 prize. In other news in this 3 Minute Ad Age, McDonald's franchisees rise in revolt against a $100 million national marketing campaign. And, an IAB panel trys to visualize the future structure of social media marketing. http://http.dvlabs.com/adcritic/podcastvideos/3min060408.m4v Tue, 03 Jun 2008 20:44:11 -0400 Management & Marketing no 00:03:14 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 3, 2008 NEW YORK (AdAge.com) -- Clever and engaging questions are becoming for social media advertising what keywords are for search ads, according to Seth Goldstein at yesterday's Interactive Advertising Bureau Leadership Forum. The gathering at Manhattan's Roosevelt Hotel was heavily focused on the latest developments in social site marketing. In other news in this 3 Minute Ad Age, the Nevada sex marketing business gets more aggressive with its billboards and punch-card coupons. http://http.dvlabs.com/adcritic/podcastvideos/3min060308.m4v Mon, 02 Jun 2008 20:19:17 -0400 Management & Marketing no 00:03:23 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age A Rance Crain Interview with Keith Reinhard NEW YORK (AdAge.com) -- Recent Advertising Hall of Fame inductee and DDB chairman emeritus Keith Reinhard created some of the advertising industry's most famous ad lines. In this nine-minute interview with Ad Age editor-in-chief Rance Crain, Mr. Reinhard tells the story of how State Farm's "Just Like a Good Neighber, State Farm is There" and McDonald's "You Deserve a Break Today" were created. Each is widely recognized as one the best advertising taglines of the last century. http://http.dvlabs.com/adcritic/podcastvideos/rance_reinhard.m4v Fri, 30 May 2008 21:45:49 -0400 Management & Marketing no 00:09:44 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: June 2, 2008 NEW YORK (AdAge.com) -- A paradox of integrated marketing is that at the same time it weaves together all advertising act ivies and metrics into a single entity, it makes it harder to actually differentiate and analyze those separate streams of metrics data. That thorny problem was one of the many aspects of the subjects covered in last week's ANA Integrated Marketing Conference in New York. In other news in this 3 Minute Ad Age, Sears has signed rap star LL Cool J to create an exclusive line of clothes in an effort to boost its sagging sales. http://http.dvlabs.com/adcritic/podcastvideos/3min060208.m4v Fri, 30 May 2008 21:26:36 -0400 Management & Marketing no 00:03:15 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 30, 2008 NEW YORK (AdAge.com) -- Media buyers like what they see in advance copies of CBS's new "Swingtown" that debuts on June 5. Set in 1970's suburbia with plenty of sex and drugs, the edgy drama is being compared to NBC's earlier period hit, "American Dreams." Also in this 3 Minute Ad Age, a new report on the demographics of female blogging. And, Kellogg's Hydrox cookies return to rival Nabisco's Oreo cookies after several years off the market. http://http.dvlabs.com/adcritic/podcastvideos/3min053008.m4v Thu, 29 May 2008 21:55:19 -0400 Management & Marketing no 00:03:23 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 29, 2008 NEW YORK (AdAge.com) -- JWT's CEO for China, Tom Doctoroff, has joined the 21 thousand individuals who will ultimately carry the Olympic torch to the opening of the games. The Shanghai-based ad executive also heads the agency that handles the account of Lenovo, one of the three sponsors of a China-wide online competition to win a place in the torch relay. Also in this 3 Minute Ad Age, Ben & Jerry's teams with the John Lennon estate on a new product. And, the surprising findings of a new study of fast food eaters. http://http.dvlabs.com/adcritic/podcastvideos/3min052908.m4v Wed, 28 May 2008 20:12:35 -0400 Management & Marketing no 00:03:12 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 28, 2008 NEW YORK (AdAge.com) -- Despite their hopes to the contrary, magazines have not been able to stave off the migration of more major advertisers away from print and onto the web. In some of the latest such moves, JVC has pulled out of Playboy and Forbes and moved onto Heavy.com as Southern Comfort pulls out of rolling Stone and Maxim. In other news in this 3 Minute Ad Age, the long-struggling Gap had a surprising 40% jump in profits during the first quarter. And American Airlines' PR strategy for avoiding an angry consumer backlash to its new luggage fee policy has not worked. http://http.dvlabs.com/adcritic/podcastvideos/3min052808.m4v Tue, 27 May 2008 20:38:41 -0400 Management & Marketing no 00:03:08 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 27, 2008 NEW YORK (AdAge.com) -- In its latest project pioneering new marketing uses for huge ditial billboards, Thomson Reuters hooked its Times Square sign back to the web for a Mother's Day special. Consumers were urged to upload their photos and greetings for free. These were displayed on the Thomson Reuters sign for five seconds each on Mother's Day. Then, the advertiser sold photos of that Times Square moment back to the individual card creators for $69.00, generating a different kind of sign revenue stream. http://http.dvlabs.com/adcritic/podcastvideos/3min052708.m4v Fri, 23 May 2008 22:03:23 -0400 Management & Marketing no 00:03:04 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 23, 2008 NEW YORK (AdAge.com) -- In one of those colorful springtime publicity stunts that make Times Square such a visual circus, Milk-Bone this week built the world's largest dog house. The structure used more than 100,000 dog biscuits and was part of a broader national marketing campaign celebrating the product's 100th Anniversary. In other news in this 3 Minute Ad Age, the Cable Show is over in New Orleans but the debate about what it really accomplished lingers on. http://http.dvlabs.com/adcritic/podcastvideos/3min052308.m4v Thu, 22 May 2008 21:08:12 -0400 Management & Marketing no 00:03:21 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 22, 2008 NEW YORK (AdAge.com) -- Moving beyond the Long Tail, "Wired" editor and author Chris Andersen is now pondering the economics of advertising on micro-sized social networking sites. In keynote remarks at the MediaBistro Circus in New York, he detailed his frustrations with his own micro social site which is about, of all things, reconnaissance drones. In other news in this 3 Minute Ad Age, digital editor Abbey Klassen reports from Redmond about why Microsoft's new cash rewards program for MSN search engine users isn't as simple as it sounds. http://http.dvlabs.com/adcritic/podcastvideos/3min052208.m4v Wed, 21 May 2008 21:24:58 -0400 Management & Marketing no 00:03:18 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 21, 2008 NEW YORK (AdAge.com) -- For all its incredible promise, video-on-demand has not caught fire as an advertising medium. One reason is the lack of a universal metrics system across all cable companies. Another is the techical barriers that require ridiculously long lead times for ad insertions. Nine months after it launched Project Canoe to address these problems, a consortium of cable giants provided a status report at the Cable Show. In other news in this 3 Minute Ad Age, the video-game industry is proving itself to be recession proof as product sales break new records. http://http.dvlabs.com/adcritic/podcastvideos/3min052108.m4v Tue, 20 May 2008 21:09:03 -0400 Management & Marketing no 00:03:20 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 20, 2008 NEW YORK (AdAge.com) -- If you think audience fragmentation is bad now, just wait until you see what happens in five years. That's the warning News Corp. president Peter Chernin offered at this week's Cable Show in New Orleans. He sees fragmentation as something that will grow expotentially without end. In other news in this 3 Minute Ad Age, Nutrasweet is pushing into the tabletop coffee sweetner business with packaging that clones the colors and look of its competitors. http://http.dvlabs.com/adcritic/podcastvideos/3min052008.m4v Mon, 19 May 2008 20:05:03 -0400 Management & Marketing no 00:03:22 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 19, 2008 NEW YORK (AdAge.com) -- "Sex and the City" roars back to life in movie theaters later this month and one of its big product placement winners is the online handbag rental company, Bag Borrow or Steal. By accident, the small fashion accessories firm has lucked into one of the year's hottest promotional bonanzas. In other news in this 3 Minute Ad Age, Heineken takes over Manhattan's Amsterdam Avenue as part of its new Amstel ad campaign. And, what was really different about this year's broadcast upfront presentations. http://http.dvlabs.com/adcritic/podcastvideos/3min051908.m4v Fri, 16 May 2008 20:20:09 -0400 Management & Marketing no 00:03:17 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 16, 2008 NEW YORK (AdAge.com) -- In contrast to NBC's curiously unfocused upfront event earlier in the week, CBS' presentation at Carnegie Hall included all the usual components and pleased media buyers. Ad Age television editor Brian Steinberg was on the scene. In other news in this 3 Minute Ad Age report, a growing number of ad agencies are moving from promoting products to creating and selling them. These include a surprisingly wide array of consumer goods categories from chocolates and scented candles to shaving cream and coffee-table books. http://http.dvlabs.com/adcritic/podcastvideos/3min051608.m4v Thu, 15 May 2008 21:23:45 -0400 Management & Marketing no 00:03:21 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 15, 2008 NEW YORK (AdAge.com) -- Tax preparation giant H&R Block leaped into social media marketing in a big way this January. It's coordinated phalanx of messaging tools includes blogs, twitter, Facebook, Myspace, YouTube, Second Life avatars, widgets, rss feeds, chatrooms and websites. In this 3 Minute Ad Age report, Director of Digital Marketing Amy Worley discusses the triumphs and pitfalls the company encountered during its first large-scale social marketing initiative. http://http.dvlabs.com/adcritic/podcastvideos/3min051508.m4v Wed, 14 May 2008 20:58:46 -0400 Management & Marketing no 00:03:23 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 14, 2008 NEW YORK (AdAge.com) -- There were scary mummies and brutish gladiators and blinking screens galore at NBC's upfront presentation but, oddly, not a single sales pitch. Replacing the upfront theatrical performances and hard sell of yesteryear, was a trade-show like enviornment of floor displays and aimless wandering. Ad Age television editor Brian Steinberg explains why media buyers were puzzled by an upfront format stripped down to an hour of so of light entertainment and nothing else. Also in this 3 Minute Ad Age, an agency head discusses how the upfront should be changed to better accommodate cross-platform digital advertisers. http://http.dvlabs.com/adcritic/podcastvideos/3min051408.m4v Tue, 13 May 2008 21:46:45 -0400 Management & Marketing no 00:03:06 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 13, 2008 NEW YORK (AdAge.com) -- Free sample giveaways -- a practice that has long-been associated with marketers who couldn't afford mass-media advertising -- is moving upmarket. Top tier players like McDonald's, Starbucks, Coca-Cola and Dunkin' Donuts have been adopting free sampling on a massive scale. Also in this 3 Minute Ad Age report, a market study finds that the death of actor Heath Ledger has pushed public awareness of his upcoming new Batman film to 100%. And, the Los Angeles Times continues its effort to reinvent itself. http://http.dvlabs.com/adcritic/podcastvideos/3min051308.m4v Mon, 12 May 2008 21:08:41 -0400 Management & Marketing no 00:03:12 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age An Ad Age CMO Strategy Video Interview NEW YORK (AdAge.com) --Since late 2006, VP of marketing Liz Cahill has played an instrumental role in moving Lee Jeans into the social marketing arena. But she admits it's taken a while for the company's senior executives to get used to the conversational marketing practices that require constant communications with bloggers and social networks. In this nine-minute video interview, she discusses the strategies being used to pump to life back into the century-old brand that had lost much of its luster over the previous decade. http://http.dvlabs.com/adcritic/podcastvideos/cmo_leejeans.m4v Fri, 09 May 2008 20:52:40 -0400 Management & Marketing no 00:09:06 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 12, 2008 NEW YORK (AdAge.com) -- The Yum Brands' public relations fallout from the death of Kentucky Derby racehorse Eight Belles continues to fuel controversy. Yum, the Derby's national sponsor, has been lashed by the press and the blogosphere for celebrating the race's winner at the same time Eight Belles was being euthanized. What should the marketer do now? In other news in this 3 Minute Ad Age, Gwyneth Paltrow, a declared macrobiotic food snob, has signed on for a PBS culinary series. And, two top analysts predict that the take from this year's broadcast TV upfront will fall short of last year's. http://http.dvlabs.com/adcritic/podcastvideos/3min051208.m4v Fri, 09 May 2008 20:48:52 -0400 Management & Marketing no 00:03:20 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 9, 2008 NEW YORK (AdAge.com) -- Those wall-to-wall crowds that now regularly jam the nation's airports have become a coveted captive audience for a new form of advertising: out of home interactive video. These are video installations on walls and floors that function like human-sized digital game boards that interact with passing people. In other news in this 3 Minute Ad Age, the marketing industry yearns for a unified standard of online video ads. And, the FTC intends to aggressively police mobile advertising for deceptive and unfair content offers. http://http.dvlabs.com/adcritic/podcastvideos/3min050908.m4v Thu, 08 May 2008 20:44:30 -0400 Management & Marketing no 00:03:09 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 8, 2008 NEW YORK (AdAge.com) -- In an unusually strident clash between a state government and its anti-smoking advertising arm, Ohio lawmakers have dismantled the Ohio Tobacco Prevention Foundation. More than $200 million slated for anti-smoking advertising will now go into an economic stimulus package. In other news in this 3 Minute Ad Age report, the theme of Harley-Davidson's new ad campaign is "Fear Sucks." And, JetBlue's new advertising theme is "Happy Jetting." http://http.dvlabs.com/adcritic/podcastvideos/3min050808.m4v Wed, 07 May 2008 20:45:06 -0400 Management & Marketing no 00:03:12 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 7, 2008 NEW YORK (AdAge.com) -- The traditional television business has no choice but to ultimately find ways to embrace online fans who copy, re-edit and upload networks' copyrighted content, CBS digital chief Quincy Smith told the IAB Leadership Forum his week. President of CBS Interactive who oversees all the company's digital efforts, Mr. Smith said the "users have seen what they can do with" video and its "ridiculous" to think anything will stop them. "Media needs to be more comfortable with users as editors," he said. He also slammed the wireless industry for making the U.S. like a "sixth-world nation" with consumer-unfriendly mobile phone systems. http://http.dvlabs.com/adcritic/podcastvideos/3min050708.m4v Tue, 06 May 2008 20:30:45 -0400 Management & Marketing no 00:02:55 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 6, 2008 NEW YORK (AdAge.com) -- Microsoft, which failed in its bid to buy the second largest search portal, still owns the country's second-largest provider of digital marketing services. According to Advertising Age's just released annual Agency Report, Microsoft's Avenue A/Razorfish has larger digital marketing revenues than any other advertising, marketing or media agency except Digitas. In other news in this 3 Minute Ad Age report, marketing author James Twitchell has admitted to plagiarism. And auto makers are making big summer buys of in-theater advertising. http://http.dvlabs.com/adcritic/podcastvideos/3min050608.m4v Mon, 05 May 2008 20:42:31 -0400 Management & Marketing no 00:03:03 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 5, 2008 NEW YORK (AdAge.com) –- With fears of a recession looming, advertisers may be more tight-fisted than usual during next week’s upfront marketplace. Each year, advertisers commit more than $9 billion to the new fall prime-time schedules. But a dearth of new shows following the 2007 writer’s strike, coupled with a tight economy, have led to a climate of caution and concern among media executives. In other news in this 3 Minute Ad Age report, Yahoo President Sue Decker outlines the company’s long-term vision and Kraft Foods launches a redesign to appeal to the laziest of Americans. http://http.dvlabs.com/adcritic/podcastvideos/3min050508.m4v Fri, 02 May 2008 22:29:49 -0400 Management & Marketing no 00:03:17 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 2, 2008 NEW YORK (AdAge.com) –- Despite the YouTube’s popularity, the Web site has challenges to overcome before it makes money, according to Google CEO Eric Schmidt. At this week’s American Association of Advertising Agencies Leadership Conference, Mr. Schmidt said that one day he hopes a Google search will turn up “exactly the right answer with exactly the right ad.” In other news in this 3 Minute Ad Age report, 20th Century Fox seeds a viral video for the upcoming release of the film, “What Happens in Vegas,” and the 4A’s and Howard University partner to promote diversity. http://http.dvlabs.com/adcritic/podcastvideos/3min030608_2.m4v Thu, 01 May 2008 22:45:15 -0400 Management & Marketing no 00:03:19 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age 3 Minute Ad Age: May 1, 2008 NEW YORK (AdAge.com) -- Gamers lined up to buy the video game “Grand Theft Auto IV” when it hit store shelves on Tuesday. Rated “M” for “mature,” the game’s storyline includes prostitution, murder and police brutality. Although its controversial nature has put a damper on widespread marketing activities, industry insiders predict first-week sales of $350 million to $400 million. In other news in this 3 Minute At Age report, Ad Age takes a look at the future of the newspaper industry and the Federal Trade Commission steps up its oversight of how mortgages are marketed. http://http.dvlabs.com/adcritic/podcastvideos/3min050108.m4v Wed, 30 Apr 2008 22:08:10 -0400 Management & Marketing no 00:03:24 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Warner Bros. Launches Web Sites for Cartoons and Teen-Friendly Shows NEW YORK (Adage.com) –- On Monday, Time Warner’s Warner Bros. studio announced plans to launch two online video sites in May. WB.com and KidsWB.com will showcase some of the former WB television network’s most popular programs, from Looney Tunes cartoons to hits such as “Friends” and “Buffy, the Vampire Slayer.” Warner’s effort to roll out these two video portals comes just weeks after NBC Universal and News Corp. launched the online video site Hulu.com. In other news in this 3 Minute Ad Age report, candy giants Mars and Wrigley announce a $23 Billion Merger and GM’s Saturn brand creates an online social hub. http://http.dvlabs.com/adcritic/podcastvideos/3min043008.m4v Tue, 29 Apr 2008 21:58:23 -0400 Management & Marketing no 00:03:14 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Starbucks Changes its Tune from Jewel Cases to MP3s NEW YORK (Adage.com) -- With last week’s departure of its entertainment president, Ken Lombard, Starbucks is shifting focus from selling music CDs to encouraging its patrons to download music from the Web. After hitting it big with the Ray Charles album, “Genius Loves Company,” the coffee chain’s Hear Music division never matched its initial success. Chris Bruzzo, Starbucks chief technology officer, is charged with transforming Starbucks into a digital entertainment company that hawks MP3s along with its lattes. In other news in this 3 Minute Ad Age report, Under Armour dashes ahead of Nike in the race to sell cross trainers and the online ad industry dodges the economic downturn. http://http.dvlabs.com/adcritic/podcastvideos/3min042908.m4v Mon, 28 Apr 2008 22:14:17 -0400 Management & Marketing no 00:02:56 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Inside Outdoor Advertising: Interview With Van Wagner CEO NEW YORK (AdAge.com) -- Despite downturns and disruptions in other media, outdoor advertising continues to grow as one of the industry's true bright spots. This interview with Richard Schaps, CEO of Van Wagner Communications, takes a look at the state of the billboard business which may soon be using new digital sign technologies to lure advertisers away from newspapers. Van Wagner, which has estimated annual revenues of $250 million, manages many signs in Times Square as well as hundreds of other billboards across New York. http://http.dvlabs.com/adcritic/podcastvideos/3min042808.m4v Fri, 25 Apr 2008 19:48:34 -0400 Management & Marketing no 00:03:15 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Music Magazine Revenue Plunges: Advertisers Abandon Category NEW YORK (AdAge.com) -- It's bad news for music magazines. The three biggest -- Rolling Stone, Vibe and Blender -- had a 26% decline in ad pages during the first quarter. And it doesn't look like things will get much better any time soon. The big record labels as well as the automotive industry have drastically cut back on their advertising buys. In other news in this 3 Minute Ad Age, MediaVest and TRA are working up a new audience metrics system. And, the blogosphere is still vibrating over the Abercrombie & Fitch incident at Barack Obama's Wednesday night speech. http://http.dvlabs.com/adcritic/podcastvideos/3min042508.m4v Thu, 24 Apr 2008 21:14:54 -0400 Management & Marketing no 00:02:58 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Marketers Swamp Trademark Office with "Green" Filings NEW YORK (AdAge.com) -- In a frenzy of activity at the Trademark Office over the last year, a stampede of marketers have registered a record number of new "green" brand names. According to a study of the latest filing trends by the lawfirm Dechert, more than 1,200 filings have included the term "green." Thousands of others have included "eco" or "clean." In other news in this 3 Minute Ad Age, actress and singer Ashley Tisdale is recording exclusive songs for Degree Girl deodorant. And, Time Warner plans to greatly expand the amount of African-American video content it publishes. http://http.dvlabs.com/adcritic/podcastvideos/3min042408.m4v Wed, 23 Apr 2008 21:19:29 -0400 Management & Marketing no 00:03:11 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age ShoeTube.tv: Chasing the Fashion Footwear Demographic NEW YORK (AdAge.com) -- With video features such as "The Daily Shoe" and "Shop Til You Drop," the new ShoeTube.tv focuses tightly on the fact that shoe fashion is big business. The website combines slick features about shoe fashions with user-generated videos about shoes. The online community aimed at shoe lovers of all ages is already attracting advertisers. One future ShoeTube project will feature Nine West's fall line of boots. In other news in this 3 Minute Ad Age report, Keep America Beautiful stages an Earth Day event in environmentally-unfriendly Times Square, and the Campbell-Ewald agency loses its contract with the U.S. Navy. http://http.dvlabs.com/adcritic/podcastvideos/3min042308.m4v Tue, 22 Apr 2008 22:18:50 -0400 Management & Marketing no 00:03:27 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age New Starbucks Sales Gimmick: Savvy Tactic or Running Scared? NEW YORK (AdAge.com) -- Starbucks new sales gimmick of offering supermarket-like coupons for free coffee has many in the marketing industry wondering if the chain is now running on desperation rather than caffeine. In other news in this 3 Minute Ad Age report, a review of ad agency diversity hiring practices one year after the New York City Commission on Human Rights investigation finds a number of problems. And, P&G is installing interactive kiosks for Olay in Wal-Mart stores in the latest effort to bring online navigation to in-store shopping. http://http.dvlabs.com/adcritic/podcastvideos/3min042208.m4v Mon, 21 Apr 2008 21:05:28 -0400 Management & Marketing no 00:03:22 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Times Square Sign Spectacular Marks Reuters' Name Change NEW YORK (AdAge.com) -- Even the day's sudden drop in stock values didn't appear to dampen the spirts of the new Thomson Reuters company as it celebrated of its name change last Thursday. In Times Square, the now-merged Thomson and Reuters publishing operations took over all the jumbo screens to beam their new orange logo graphics to the world. In other news in this 3 Minute Ad Age report, some Ad-Tech attendees were nearly gleeful about the prospects of an economic downturn. And, Captivate Networks explains the latest audience data for elevator media. http://http.dvlabs.com/adcritic/podcastvideos/3min042108.m4v Fri, 18 Apr 2008 20:01:59 -0400 Management & Marketing no 00:03:22 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age TiVo's Most Ad-Zapped Prime Time Show: Grey's Anatomy NEW YORK (AdAge.com) -- The most ad-zapped prime-time show on Tivo is ABC's "Grey's Anatomy," according to the DVR company's metrics chief, Todd Juenger. Speaking on an Ad-Tech panel in San Francisco, Mr. Juenger reported that 75% of TiVo viewers fast forward through "Grey's" commercials. In other news in this 3 Minute Ad Age report, Nokia's global director of brand strategy blames ad agencies for the slow growth of mobile phone advertising. and, NBC Universal launches a new digital video network focused on the automotive market. http://http.dvlabs.com/adcritic/podcastvideos/3min041808.m4v Thu, 17 Apr 2008 20:50:57 -0400 Management & Marketing no 00:03:12 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Why the Producer of "Lost" is Peeved at Nielsen NEW YORK (AdAge.com) -- In an on-stage discussion about TV audience metrics at the National Association of Broadcasters Show, Carlton Cuse, executive producer of ABC's "Lost," explained why he's really peeved about what the Nielsen ratings fail to show. In other news in this 3 Minute Ad Age, ANA chief Bob Liodice weighs in with what he thinks about former Home Depot CMO Roger Adams taking a job as new CMO of Lord & Taylor. And, the success of AMC's "Mad Men" spawns more TV ad agency dramas. http://http.dvlabs.com/adcritic/podcastvideos/3min041708.m4v Wed, 16 Apr 2008 21:03:32 -0400 Management & Marketing no 00:03:15 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Actor Criticizes Broadcast Industry Focus on The Tawdry NEW YORK (AdAge.com) -- Even as he came on stage to give the keynote address of the Natiional Association of Broadcasters Show in Las Vegas, it was obvious that Tim Robbins' remarks had caused a backstage controversy. The Academy Award-winning actor and critically-acclaimed screenwriter, director and producer first indicated to the audience that he would not be giving his speech. Then, floor agents of the NAB organizers ordered journalists' video cameras turned off. Later, a NAB spokesman said Robbins' contract had a "no filming" clause. Ultimately, Robbins changed his mind and started talking. Listen to the six best minutes of that speech. http://http.dvlabs.com/adcritic/podcastvideos/robbins_nab08.m4v Wed, 16 Apr 2008 20:38:29 -0400 Management & Marketing no 00:07:03 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age NAB Predicts $2 Billion in Annual Mobile DTV Revenue NEW YORK (AdAge.com) -- This week's National Association of Broadcasters Show in Las Vegas may have kicked off with a scolding from keynote speaker Tim Robbins but it quickly coalesced back into being an industry pep rally. That was nowhere more evident than in the evangelical-like stage performance of NAB president-CEO David Rehr. A NAB forecast sees mobile digital TV advertising generating $2 billion a year. And, Forrester Research VP Josh Bernoff assured broadcasters that their fear of competition from user-generated video content was greatly exaggerated. http://http.dvlabs.com/adcritic/podcastvideos/3min041608.m4v Tue, 15 Apr 2008 21:28:20 -0400 Management & Marketing no 00:03:11 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Tim Robbins Blasts TV Broadcasters at NAB Show NEW YORK (AdAge.com) -- In a very different kind of keynote address at the National Association of Broadcasters Show in Las Vegas yesterday, Tim Robbins blasted broadcasters for their TV content practices. Among other things, Robbins, an Academy Award-winning actor and a critically acclaimed screenwriter, director and producer, said TV does not "need to celebrate our pornographic obsessions with celebrity culture." Also in this 3 Minute Ad Age Report, Saks launches a video catalog and Pfizer hawks a diet drug for dogs. http://http.dvlabs.com/adcritic/podcastvideos/3min041508.m4v Mon, 14 Apr 2008 19:39:34 -0400 Management & Marketing no 00:03:06 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age ASPCA Builds an Orange Social Network of Animal Lovers NEW YORK (AdAge.com) -- The American Society for the Prevention of Cruelty to Animals turned its annual outdoor gathering in New York into an orange spectacular last week. The 142-year-old organization, which is the oldest of its kind in the U.S., is conducting a national marketing campaign to establish orange as its official color. It's also rapidly expanding its online operations into a social network for animal lovers at the same time it has launched a text message-based donations system. http://http.dvlabs.com/adcritic/podcastvideos/3min041408.m4v Fri, 11 Apr 2008 20:03:54 -0400 Management & Marketing no 00:03:32 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Innovative Social Marketing Site Reels in Online Mommies NEW YORK (AdAge.com) -- Funded by Sprint and Unilever as a branded entertainment venture, InTheMotherhood.com is a social marketing website that shown it can attract tens of millions of American mommies. It's combining the concept of user-generated content with Hollywood production techniques to produce an ongoing series of programs that have logged more than 15 million video views. In other news in this 3 Minute Ad Age, Miller's troubled MGD brand has lost 42% of its business since 2001. And, 100 college presidents have petitioned the NCAA to end the policy that allows beer advertising in its game broadcasts. http://http.dvlabs.com/adcritic/podcastvideos/3min041108.m4v Thu, 10 Apr 2008 21:44:16 -0400 Management & Marketing no 00:03:05 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Starbucks Pioneers New Magazine Ad Space: Mastheads NEW YORK (AdAge.com) -- Bon Appetit and Starbucks are pioneering a new advertising space in magazines: the masthead. The just-released May edition of Bon Appetit features a masthead page on which individual publishing executives include comments about Starbucks coffee next to their names. In other news in this 3 Minute Ad Age, Jeff Bell, the VP who oversees global marketing of Microsoft's Interactive Entertainment, is concerned about the content of TV. And, speakers at the just-ended International Advertising association's World Congress warned that marketers need be very careful about which green advertising strategies they pursue. http://http.dvlabs.com/adcritic/podcastvideos/3min041008.m4v Wed, 09 Apr 2008 21:56:20 -0400 Management & Marketing no 00:03:03 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age A Battle of Media Sumo Wrestlers: Zucker vs. Weinstein NEW YORK (AdAge.com) -- The legal clash between NBC and The Weinstein Company over "Project Runway" pits Jeff Zucker against Harvey Weinstein. And observers don't expect either of those titanic egos to blink any time soon -- guaranteeing a protracted struggle around the smash hit reality fashion show. In other news in this 3 Minute Ad Age report, a Missouri marketing agency is using fleas to deliver news releases. And, Chrysler has committed a record digital media spend to its launch of the new Dodge Journey vehicle. http://http.dvlabs.com/adcritic/podcastvideos/3min040908.m4v Tue, 08 Apr 2008 20:38:58 -0400 Management & Marketing no 00:03:10 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Video Interview With an Advertising Hall-of-Fame Inductee NEW YORK (AdAge.com) Is the internet only a communications utility or is it an effective venue for building brands? That question is a central issue in this nine-minute video interview with BBDO Chairman Emeritus Allen Rosenshine. Widely idely hailed as one of the 100 most influential people of the 20th-century advertising business, Mr. Rosenshine was recently inducted into the Advertising Hall of Fame. In the 1986, he was the driving force behind the merger of three large ad agencies -- BBDO, Doyle Dane Bernbach and Needham Harper -- into the Omnicom Group, now the world's largest advertising holding company. http://http.dvlabs.com/adcritic/podcastvideos/rance-rosenshine.m4v Mon, 07 Apr 2008 20:00:54 -0400 Management & Marketing no 00:08:38 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Liberty Mutual Gets Into the Short Film Business NEW YORK (AdAge.com) -- Liberty Mutual's recent "Respect: What's Your Policy" TV ad campaign celebrating random acts of kindness was a hit with the public and has put the insurance giant in the short film business. It has launched a branded entertainment website that offers a constant stream of the same kind of feel-good mini dramas. In other news, and in an unlikely pairing, McDonalds has joined with MySpace TV bought to sponsor an online high-fashion video show. And, Absolut vodka has issued a public apology for a controverial ad that made some critics remember the Alamo. http://http.dvlabs.com/adcritic/podcastvideos/3min040808.m4v Mon, 07 Apr 2008 19:57:13 -0400 Management & Marketing no 00:03:17 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age New MySpace Music Site Hopes to Challenge iTunes NEW YORK (AdAge.com) -- MySpace, the social networking site that is home to 30 million unique weekly visitors and an estimated 5 million bands, has launched a music site to rival iTunes. The new MySpace Music portal is an ad-supported model built in partnership with Universal Music Group, Sony BMG and Warner Music Group. In other news in this 3 Minute Ad Age report, supplements are one of the few bright spots of the newspaper industry. Parade and American Profile are both launching new insert magazines for newspapers. And, Yahoo has joined with 635 newspapers to ready the launch of a new national online ad serving network later this year. http://http.dvlabs.com/adcritic/podcastvideos/3min040708.m4v Fri, 04 Apr 2008 22:13:51 -0400 Management & Marketing no 00:02:57 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age NBC to Launch Only Four New Fall Shows NEW YORK (AdAge.com) -- In a dramatic change from past years, NBC will launch just four new programs this fall. That truncated programming schedule reflects the general turmoil in the television business, according to Ad Age television editor Brian Steinberg. NBC's prime time ratings for the 18-to-49 year-old category are down 17.2%. In other news in this 3 Minute Ad Age, a House subcommittee passed a bill that could ultimately shut down most tobacco advertising. And, a new study faults reality show product placements. http://http.dvlabs.com/adcritic/podcastvideos/3min040408.m4v Thu, 03 Apr 2008 21:43:50 -0400 Management & Marketing no 00:03:19 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age NCTA Chief Calls Broadband 'Engine of Our Economy' NEW YORK (AdAge.com) -- Speaking at an annual gathering of cable television public relations chiefs, the president-CEO of the National Cable & Telecommunications Association declared that broadband is now "the engine of our economy." Kyle McSlarrow expressed surprise that so little of the current presidential campaign debate was focused on the regulatory fate of of broadband. In other news in this 3 Minute Ad Age, and in a new twist on the user generated content, Conde Nast's Cookie magazine has launched a seal-of-approval program based on readers' -- rather than editors' -- evaluations of a broad range of consumer products. http://http.dvlabs.com/adcritic/podcastvideos/3min040308.m4v Wed, 02 Apr 2008 21:10:11 -0400 Management & Marketing no 00:03:19 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age The Surprising Success of Canadian Club's 'Damn Right' Ads NEW YORK (AdAge.com) -- Five months ago there were a good many skeptics when Canadian Club launched its new "Damn right your dad drank it" ad campaign. For instance, the pitch broke the rule that you never tell young male consumers to go out and buy their fathers' brand of liquor. But the retro-themed campaign has accomplished the improbable: boosted Canadian Club sales significantly. In other news in this 3 Minute Ad Age, Yahoo has taken up the mantle of publisher and launched a magazine-like site. And, Time Inc. latest internal presentation has ratteld its staffers. http://http.dvlabs.com/adcritic/podcastvideos/3min040208.m4v Tue, 01 Apr 2008 19:51:00 -0400 Management & Marketing no 00:03:15 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Video Excerpts From His 2002 San Francisco Presentation NEW YORK (AdAge.com) -- In October, 2002, advertising industry legend Hal Riney received an honorary doctorate from San Francisco's Academy of Art College. As part of that ceremony, he presented an hour-long recap of his career and a point-by-point explanation of his most memorable commercials -- all laced through with tart comments about the advertising industry. The entire performance was captured by a student videographer. That video has been edited down into this short Ad Age program showing Hal Riney explaining his own best commercials. http://http.dvlabs.com/adcritic/podcastvideos/halriney_himself.m4v Mon, 31 Mar 2008 20:44:51 -0400 Management & Marketing no 00:08:32 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Political Media Buyers Continue to Shun Web NEW YORK (AdAge.com) -- Although the Internet does generate a daily hurricane of political campaign news, buzz and raucous debate, it still doesn't attract many political ad placements. This, even as television routinely rakes in hundreds of millions of dollars in political ad buys. And reports at last week's Television Bureau of Advertising Marketing Conference made clear that political media buyers will likely continue to bypass the web for the foreseeable future. The reason? They perceive it as a communications utility rather than a political advertising medium. http://http.dvlabs.com/adcritic/podcastvideos/3min040108.m4v Mon, 31 Mar 2008 20:37:14 -0400 Management & Marketing no 00:02:58 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Obama-Clinton Clash Hobbles Campaign Ad-Spend Predictions NEW YORK (AdAge.com) -- Political spending was the big topic at the Television Bureau of Advertising's annual marketing conference last Thursday. Among those discussing how the protracted Obama-Clinton clash has scrambled campaign spending patterns was NBC Political News Director, Chuck Todd. In this interview with 3 Minute Ad Age, Mr. Todd also notes that John McCain's campaign funding problems are bigger than many fully understand. And, he says, cable networks have the upper hand in this political spending season -- as well as the best opportunity to profit from their new technology capabilities in the next. http://http.dvlabs.com/adcritic/podcastvideos/3min033108.m4v Fri, 28 Mar 2008 19:26:09 -0400 Management & Marketing no 00:03:00 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Sex and the Female Game Player Demographic NEW YORK (AdAge.com) -- More adult women than ever are playing digital games and that underscores the potential of advergaming to reach this coveted female demographic. That was one of the topics addressed by Limor Schafman at this week's breakfast panel of the New York Media Information Exchange Group. President of Keystone TechGroup, Ms. Schafman also touched on the issue of sex and female game players. In other news in this 3 Minute Ad Age report, a review finds ABC's new "Squeegees" webisode project to be weak and rambling fare at best. And, BMW's Mini Cooper is launching a new sub brand of tiny car. http://http.dvlabs.com/adcritic/podcastvideos/3min032808.m4v Thu, 27 Mar 2008 20:08:42 -0400 Management & Marketing no 00:03:17 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age New Package Goods Purchases Drop in DVR Households NEW YORK (AdAge.com) -- New data is in about DVR households. And it's not good. Ad zapping does appear to directly impact product sales. A three year research project by Information Resources, Inc., has found that purchases of new "pacesetter" food package goods brands were about 5% lower in homes that have DVRs. In other news in this 3 Minute Ad Age report, Heavy.com is using editorial intervention in an effort to shape user-generated content into more mainstream content. And, Honda is seeking a few good consumers willing to pay $600 a month to lease its new hydrogen fuel-cell vehicle. http://http.dvlabs.com/adcritic/podcastvideos/3min032708.m4v Wed, 26 Mar 2008 20:15:06 -0400 Management & Marketing no 00:03:19 ad, ads, advertise, advertisement, advertisements, advertiser, advertisers, advert, adverts, marketer, marketers Advertising Age Auto Show Report: Audi Crows About Super Bowl Ad Triumph NEW YORK (AdAge.com) -- The New York International Auto Show, the annual showcase of new models as well as marketing campaigns of the major car makers, is underway in town this week. And none appeared more elated with the results of their recent advertising efforts than Audi CMO Scott Keogh. He crowed about the broad impact of Audi's Super Bowl commercial, which was a spoof on the famous "Godfather" horse-head scene and one of the game's most talked about ads. In other news, legendary ad man Hal Riney died on Monday of cancer. The founder of Hal Riney & Partners ad agency, his work helped change the nature of retail and political advertising.